Deseret News | Cadbury rejects Kraft bid

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Cadbury rejects Kraft bid

Anonymous | 8:38 a.m. Nov. 9, 2009

Good. Kraft will ruin Cadbury.

Kraft vs Mormon coffee also | 11:08 a.m. Nov. 10, 2009

Isn't it true that though less people would buy Postum than instant coffee, wouldn't they pay more for it? The people I know who like Postum would pay more for it. I just saw it on sale on eBay for $20 a jar. I'd have paid double for Postum's typical $4 price. Those who would discover Postum would pay more for this treat.

I've read where Mormon or Adventist were huge markets. I'm neither religiously and many present & potential Postum lovers are neither, so please respect there may be more people out there whom you could have marketed to. Isn't customer product loyalty of value to you over shifting sand of whims of millions? Common, Kraft, smell the coffee ..er, Postum!

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Paul Sakuma, Associated Press

A worker fixes the display of Kraft Food's Oreo cookies at a Market in Palo Alto, Calif. Shares in British chocolate maker Cadbury PLC edged higher on Monday as a deadline loomed for Kraft Foods Inc. to make a formal takeover offer for the candy maker.