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Media company launches a real estate brokerage
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Just ask any one of the many FLAT RATE providers how well they're doing? And, ask their clients how well they DID.
Yes, you get what you pay for . . . and today it takes more work than ever to get a RE transaction TO and THROUGH closing. Won't change anytime soon. Flat raters won't bring the experience and total package needed to get past the offer TO and THROUGH closing.
They days of LOW HANGING fruit are GONE!
No FLAT RATER can compete with FULL SERVICE . . . for ESSENTIAL SERVICE offered AND delivered.
Hey MediaONE . . . Just keep moving those chairs . . . and, never mind the iceberg.
Lee Padron
Realtor
Draper
M1 has done more promtion Media One Real Estate in one week then any of us have done in six months. How are they the same as other flate rate brokers who spend little if nothing on advertising.
The 20th century "Great Recession" has given us all a new light to live by. When we go to fill up our cars we look for the best price, when we go to lunch we order the special, when we shop for cloths we look for the best price,.........we (all of us) have had to tighten our budgets......consumers are more aware than ever that they have been mortgaging 6% of the purchase price of their home in order to pay "REALTORS" - So now that the consumer has the $8,000 tax credit why would they want to give that credit back to "REALTORS" if they have a chance of saving on commissions.......?
Cloke it in the fakery of "everybody wants to save money". Sure enough.
Talk about the internet making Realtors obsolete. That's been said for years also.
Now, answer ONE question:
WHO is MOST qualified to do ALL the work getting a transaction TO and THROUGH closing? The MOST difficult RE environment in decades demands experience and skill? Will FLAT rate deliver? No! Has it ever delivered? No!
Today, perhaps more than ever, Realtors, good ones, earn EVERY dollar of 6% (or 7% or 8%!!).
Flat rate will always have a place along side FSBO and alternatives to full service. But, FSBO doesn't gets the job done. Neither does flat rate.
There is NO free lunch (I know Obama supporters will disagree!!). Likewise, there is no FREE (or effective flat rate) service.
Flat rate equals CUT RATE!
And oh yes . . . the internet is a great place to MARKET and FIND properties . . . not get them to and through closing. Getting THROUGH closing still (always will?) takes skill and experience. That's not available for less than 6%. Period!
Lee Padron
Realtor
Draper
Read any financial books and many investors will tell you it is worth it to pay a real estate agent or stock broker what they are worth because the return their investment will be great because of their knowledge, expertise, and advice.
Anyone that is willing to give up that much $ from the start probably won't go to bat for their clients when the transaction gets tough and won't be able fight for their clients' needs because they have already shown what they are worth.
the fact that the sellers still need to pay the 3%
to a buyers agent on the MLS in addition to the flat rate.
I find it interesting that Media One is offering this service. I am curious to know how successful it may be as most full service real estate companies ultimately don't survive the real estate climate.
Everybody wants to save money. Sure enough.
The internet makes Realtors obsolete. That's been said for years also.
ONE question:
WHO qualified to do ALL the work getting a transaction TO and THROUGH closing? The MOST difficult RE environment in decades demands experience and skill? Will FLAT rate deliver? No! Has it ever delivered? No!
Today, perhaps more than ever, Realtors, good ones, earn EVERY dollar of 6% (or 7% or 8%!!).
Flat rate will always have a place alongside FSBO and alternatives to full service. But, FSBO doesn't gets the job done. Neither does flat rate.
There is NO free lunch (I know Obama supporters will disagree!!). Likewise, there is no FREE (or effective flat rate) service.
Flat rate equals CUT RATE!
And oh yes . . . the internet is a great place to MARKET and FIND properties . . . not get them to and through closing. Getting THROUGH closing still takes skill and experience, not available for less than 6%. Period!
Maybe there would be more advertisers (and less need for the advertising agent to go seeking three real estate brokers) if M1(NAC) did their CORE work more efficiently. That is, sell competent and competitive advertising in both print and online (relevant ads, not remnant national penny sales) AND strengthened their distributions efforts and goals.
Starting up a real estate brokerage? What's next, buying out the bankrupt car lots around town and starting an M1(NAC) dealership? Or taking over some defunct restaurant chain and offering dining options?
What's next, M1(NAC)? Going to take over all the bankrupt car lots around town and start a dealership? Or maybe find a failing restaurant chain or big box electronics shop and start up that business?
How about doing your TWO CORE jobs right for once: Sell and place relevant ads in print and online (not national remnants for penny sales); Distribute with efficiency and fairness throughout the state the two newspapers that keep you, ahem, in business in the first place.
Lee your did you wake up on the wrong side of the bed....let's not be so snappy.......we closing properties every month.........and have saved consumers thousands!
sorry Lee "We are" typo......everyone does it.
Well said! And your right we are not helping the situation. I am going home to build a rocket!!!
Agreed. Real estate is NOT rocket science. But, it's not like buying a polo shirt either. Selling and buying a home IS the MOST complex and risky transaction in most people's lives.
There is no arguement about competition. Competition is ALWAYS a great thing. Flat rate is not competition to full service Realtors. Is a "polo" shirt the same as a T-shirt? Both cover your body. But in MUCH different ways.
M1 is entitled to put whatever resources they wish into a flat rate real estate service. But, let's be honest about what M1 or any other "flat rater" is offering the client. Flat rate is not FULL SERVICE and by definition, never can be.
Today, full service is needed more than ever to get the job done. Without it, the outcome is predictable. How well M1 will do with their flat rate real estate service . . . is predictable.
. . . because buying real estate is not like buying a polo shirt (or T-shirt) at the local outlet mall.
Lee Padron
Realtor
Draper
They offer very little to a buyer and even less to a seller.
Why put your largest asset in a discount brokerages hands? Isn't there something to be said for good service? How long do you want to be on hold waiting for your "agent" to update you on your property? What about Open Houses? Client support? Do you want to be another listing amoung the hundreds of other desperate sellers?
Enjoy and call a real Realtor when you are about broke.
All the discount brokerages I've seen require the money up front. When that's the case, they could care less if the house actually sells.
As a Realtor in this market I think I'd rather get $2,000 up front, and not have to worry about the property selling than wait for the property to close to get paid.
So which is really better for the consumer, Pay $2,000 for a house that doesn't sell, or pay $6,000 after your house sells?
Yes, I know! Sellers always want to save every cent they can. Maybe by hiring a discount broker, they'll save a dollar or two by not paying a full commission! I’ve got a few questions for these Sellers:
Is your discount Realtor experienced in the business, or are they brand new, wet behind the ears?
Is your discount Realtor aware of the newest laws, connected with the most effective mortgage loan officers and escrow officers?
If the Seller pays a flat fee, how does the Buyer's Agent get paid? If YOU were NOT going to get paid at YOUR job, how would YOU like the experience?
Most likely, you’ve heard the old saying, “You get what you pay for”! This saying holds true with regard to the marketing of real property!
Good luck selling your home! For 1% (or less), I certainly won't be showing it!
It seems to me that by insulting the large real estate brokerages in town, your new business venture will have difficulty in launching off the pad!
Shame on you!
-There will ALWAYS be a market for discount service and products (Walmart).
-There will ALWAYS be a market for full service (Nordstroms).
-Yes, the CONSUMER decides the value they see in it and who to pay.
-But- MORE made a critical error in their launch message- dissing the industry that used to support it.
Here's how it will play out: MORE will get many listings; less than 3/4 will be satisfied; the agents that choose to for for MORE for a small salary will feel overworked and underpaid and move on; AND M1 will pull the plug on this little grasp at sand before going away, leaving people wondering how it went wrong. -It doesn't matter how appealing MORE is if M1 doesn't make $ (advertising $).
If a full service brokerage were adv. every day in M1, they would have to charge a 10% commission to pay M1's fees to advertise. And if you look at MORE's marketing plan- 80% of it is in niche publications that don't matter...Limited service. I've seen it all before.
One question for you. Who are you giving all your services too. You have no listings on your site! Is M1 really taking anything away from you? Or have they just made a very good business decesion to invest in our Indusrty. Time will tell, but please don't try to hurt a new Real Estate brokerage that is bringing new jobs to our economy. It really makes us look unprofessional.
BTW, thanks for alerting me to the fact that my website needs updating as I have several listings!
Unprofessional?! When NAC compares selling real estate to rocket science, this is hardly less than insulting and terribly unprofessional! Let's see how much profit NAC's new venture brings in over the next year! With the loss of revenue from firms such as Prudential and Coldwell Banker, it will be very interesting indeed.
And Utah Realtor, isn't it interesting that the ONLY people who have made comments on the message board who give their real names are Realtors from Prudential? Hmmm...are you hiding behind your mama's skirts?! Being anonymous is hardly something to brag about! No guts, no glory! Use your real name the next time you want to address. Or better yet, send me an email. You do have my website handy, after all!
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