Use of name, logo in 'Big Love' angers University of Utah officials


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  • Love Big Love
    July 8, 2009 11:10 a.m.

    I am not LDS and I watch Big Love. It has not made me think negatively about the LDS church - just of the fundamentalists that branched from the church. Yes I agree they should have gone about things legally, but it doesn't make anyone think less about the U.

  • Anonymous
    July 8, 2009 6:54 a.m.

    Big deal....

  • D
    July 8, 2009 12:45 a.m.



    THE DA VINCI CODE (movie)

    ANGELS AND DEMONS (movie sequel)



  • jzman
    July 7, 2009 11:06 p.m.

    I love the Utes. I love Big Love and HBO! Hope they can work this out...for the good of everyone!!!

  • K
    July 7, 2009 10:57 p.m.

    Goodnight. In the show the "main" mom went to the U, the "main" couple went to the U as kids and their daughter was planning on going there. The friend mentioned BYU and they also talked of a school in Arizona. It's set in Utah.

    It's not real.

    The show goes to great pains separating themselves from the mainstream LDS church.

    The demand is meant as a public relations ad for the school. Perhaps they got calls from people who should know better.

  • Anonymous
    July 7, 2009 10:33 p.m.

    Oh you big drama queens.

  • uncannygunman
    July 7, 2009 10:17 p.m.

    I think the U is overreacting. It sounds like an isolated use their mark in show that is set in SLC--what other university are the characters going to interact with?

    If I shoot a scene of a character walking down 4th South, surely I don't need each business owner's permission to show each sign in the background.

  • Anonymous
    July 7, 2009 10:11 p.m.

    If they routinely let others show the logo on TV, then it's too late to complain now. You either enforce it against everyone, or against no one.

  • Get Real
    July 7, 2009 10:06 p.m.

    Come on President Young, the U is getting free publicity and they don't have to pay a dime.

    How much would it cost for the U to place a 15 second spot on prime time TV?

  • Anonymous
    July 7, 2009 10:03 p.m.

    Big Love has overstepped all kinds of bounds. It's no surprise for them to cross a legal one. Please take them to court!

  • as a former ute
    July 7, 2009 9:36 p.m.

    I don't get why my alma-mater is so upset. If someone on stage says "university of Utah" do we sue? For what? If the fight song is sung during a bank robbery on some stupid show, do we sue? For what?

    It is fiction, guys and gals. Fiction. And I am proud of the U and the fact that it got on tv.

    Get a life people. I am about to stop donating to the stupid people who must be running the show...

  • Anonymous
    July 7, 2009 8:14 p.m.

    The ironic part is that if the University of Utah used the HBO logo without permission, HBO would sue them and no one would think twice about it. Now, because it is the University of Utah that is threatening a lawsuit everyone is up in arms about it.

  • Re: Who Cares
    July 7, 2009 6:35 p.m.

    Please remind us where the Y and the LDS church whined over the show's use of their trademarked names or even their religious beliefs. The show's been on a long time and I've heard only a Big Silence from the church and its school.

  • Better comparison...
    July 7, 2009 6:23 p.m.

    Rather than comparing to borrowing the car...it would be like someone using your face in their ad encouraging people to get their syphilis checked because "this person" has been spreading it.

    What?? Don't like that very much? Come on...stop whining! Free publicity!

  • LOL
    July 7, 2009 6:18 p.m.

    Utah is known as the polygamist state! So what difference does it make if they use the U?
    Geez, until Utah does something other than whine everytime something happens they don't like, guess what, NO ONE IS GOING to like UTAH!

  • funny
    July 7, 2009 6:16 p.m.

    I watch big love all the time and don't remember the U dang I must have been watch the show and not the back ground LOL i'am bad

  • GO UTES!
    July 7, 2009 6:15 p.m.

    Sue the pants off them. Even the BCS is better than the trash of Big Love.

  • BYU Fan
    July 7, 2009 6:08 p.m.

    Let's face it: they wouldn't care if it wasn't for the fact that it's a show harming public perception of the LDS faith, of which many attendees of the university are.
    To this, I say: Way to go U!

  • RE: Who Cares
    July 7, 2009 5:44 p.m.

    So, we have another ignorant person among us, big shocker there. The point is this show has no right to use a trademark without permission. It would be like me taking your car for a spin without your permission; last time I checked that is STEALING. Of course, you obviously don't know much about anything so why bother?

  • BigUte
    July 7, 2009 5:34 p.m.

    I knew the Utes were totally in on it.

  • Cathy
    July 7, 2009 5:11 p.m.

    I don't blame the U of U for not wanting to be associated with the trashy show "Big Love". U oF U should take HBO to court.

    Go get em Utah UTES!

  • Big Love
    July 7, 2009 5:07 p.m.

    Is a horrible show anyways, the acting is bad, there all ugly, and they should just cancel it.

  • Big Love
    July 7, 2009 5:03 p.m.

    I would leave it alone or hollywood could give a whole different meaning to the Brigham Young "cougars".

  • Jann
    July 7, 2009 4:34 p.m.

    Go Utah Utes!

  • dyc
    July 7, 2009 3:49 p.m.

    I'm pleased to hear that the U isn't going to put up with this misuse of its Logo. This proud Cougar says, "Go Utes!"

  • CA
    July 7, 2009 3:34 p.m.

    To WHO CARES, it becomes a matter of legal rights. The U has to pay to have their Nameing rights, so why shouldn't someone else pay them to use it? Why should they just be able to sneak it in for free? It doesnt matter if it has to do with polygamy or not......

    And as for the Belly aching you slanderisly refered to. Its not the show about polygamy the Church has issues with, its how HBO does very little to show the differences between the two religions, and what modern day Saints practice and belive.... You are just to much apart of the ignorant crowd to understand where they are coming from.

  • Sorry folks
    July 7, 2009 3:16 p.m.

    People in Hollywood are having a hay day since the making of the BIG LOVE series, and making fun of the Mormons in many of their movies, and all Utah's immoral behavior with so many called wives. It is not nice nor anything to be proud of. Hollywood makes Utah look like a big whore town deep within the west.

    It's always better to stay out of the public eye.

    I for one am very tired of this publicity.

  • @ Free publicity
    July 7, 2009 3:11 p.m.

    It may be free publicity, but HBO should be required to pay for it.

  • Who Cares
    July 7, 2009 3:06 p.m.

    I remember the episode, and it had nothing to do with polygamists being associated with the U. It had to deal with a medical lab at the U running tests on a document. That's it. Stop overreacting. It's a television show. And a well done one at that.

    Leave the whinning and belly-aching to BYU and the LDS church.

  • Rise And Shout
    July 7, 2009 3:06 p.m.

    May I suggest they use the Y instead?

  • Scott
    July 7, 2009 3:00 p.m.

    Boycott Tom Hanks.

  • Free publicity
    July 7, 2009 2:48 p.m.

    Come on, it's free publicity!
    What is the problem with getting your name on TV? Everyone knows that the show is fiction - right?

  • Stand for Something!
    July 7, 2009 2:41 p.m.

    You go, U!