Comments about ‘Borders looks to 'make' hits with independent-style strategy’
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Along with this program is extreme negative reinforcement. If you do not personally sell a make title each week, you will be punished and get written up enough, your will be fired. Panic drives this initiative. It ignores the expertise of local employees to know their customers and tastes. You cannot sell books on a one title fits all customer model. They ask employees to pressure/offer a make title to every single person in the store. This is the death knell of Borders.
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