Comments about ‘Jordan introduces new logo, tagline’

I can't believe the district actually spent money for this new logo. I don't care how much they spent. In the situation of budget shortfalls it is wrong to spend anything for a new logo.

1. Jordan District isn't the split off district. We should have kept our logo to signify that our history, our heritage hasn't changed. We're not the ones who broke away.

2. The logo is a ridiculous disgrace. Give me a break. A letter J in a shield? That's the best a professional company could come up with? My elementary school class could have come up with a logo that showed more creativity and imagination and style than that. I think our school board has displayed an "Emporer's New Clothes" mentality.

Whoever they hired came up with a very weak and unimaginative logo and told them that "It symbolizes the traditions of Jordan School District. The knowledge we arm students with will become their protection, their shield." and the board bought the explanation for a weak logo and paid the company for a weak product. They should have said, "Go back and come up with something better than that or we will not pay you a dime."

Assuming that we needed a logo (which I've already stated that we didn't) why didn't the district have a contest where employees or patrons or students could submit their ideas for a new logo? Or why not have the graphics arts students at the high schools submit suggestions? It would have cost the district nothing and would have resulted in a logo that had some class (pun intended).

In response to the obviously uninformed; 1) the old logo neither reflected nor represented accurately JSD's history or heritage. It spoke very little of tradition, security, or authority. A school district should be responsible for the education, stability and security of it's students faculty and community and their image should reflect such. 2) As far as the simplicity of the logo is concerned, your grounds for a good logo are entirely unfounded and uneducated. No one would say that Nike is a failure based on the fact that their logo is just a check mark, or that Coke uses the silhouette of a bottle, or that Apple uses a one color apple shape. An effective brand is not validated by the excessive use of colors, shapes, illustrations and over explanations. It's the common mistake made by many non-creative parties; "I could do that", they say — but you didn't. Besides, The Canyons School District has demonstrated quite effectively what happens when hold a "design our new logo contest". Let's just say they might want to change their name to The Crayons School District.

Response #2 continued in the next comment...