Comments about ‘Profanity still isn't norm for TV or society, BYU professor says’

I haven't said an audible swear word in more than 10 years and that includes the D, H and S words. My choice is based on being an example to my children. I too, am offended by the F word and sadly, as I walked the halls of my daughter's Jr. High the other day I heard it said by a student. My daughter turned to me and said, "You're going to hear some colorful words today, dad." Makes me sick to think that she is exposed to that on a daily basis.
On the other hand, when I was a teenage, I remember my Sunday School Teacher once say just as naturally as can be, "I'd rather pick S*** with the chickens than to let my neighbors go hungry when I have meat in my freezer." (or something like that). He, too was an Idaho rancher and former Bishop, former Military Intelligence and a very, very good man.
I would be happy to become half the man that he was. Really, it doesn't say what kind of person you are unless you only swear to purposely make others uncomfortable.

well, maybe we're not ready for the f word on broadcast stations but as far as profanity not being the norm in society I think this guy is full of "BS" I don't care what rules businesses have, most people swear at one time or another...even if it's in private or under their breath.

Here comes another wasted 25 million the LDS will waste on morality causes that have no bearing whatsoever on soceity. Intent is whats really at stake. Honestly fetch, freak, heck, etc all "mean" or the "intent" is the same as the word that you find so offensive and is commonly spoken by the LDS. So honestly, if say someone speaking russian was strolling by you speaking his native tongue swearing you wouldn't be offended cause you would have no clue what he was saying unless you understood what he was saying at the time. So its you not the speaker that choose to be offended. The BYU study would have done well to run it by a few philosophy departments since modern philosophy deals with language extensively. Here we go with yet another arguement from majority, just because the "majority" doesn't use such language doesn't mean it's ok to limit others from using it. That's the beauty of the first, sometimes language is going to go against the norm and it needs to be protected.