Comments about ‘BYU and other trademark institutions buying up .xxx suffixes to protect name’

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Published: Wednesday, Dec. 14 2011 12:24 p.m. MST

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DeltaFoxtrot
West Valley, UT

I'm glad they are moving forward with the .xxx registration. It's a common sense thing that should have been done 20 years ago.

Mountanman
Hayden, ID

They go about doing good!

BH
Tremonton, UT

DeltaFoxtrot:

The .xxx registration is a good idea. Unfortunately, the execution isn't being done in a way that it will provide what parents had hoped for.

Use of .xxx is not mandatory for a pornographic website. Instead the .xxx domains are really being used as nothing more than a profit opportunity for the company that is managing them. As you can see from this article there are millions of dollors to be made from churches, companies and institutions that want to protect their name from being associated with an .xxx website.

Meanwhile pornographic websites can continue to operate with .com domain, making any attempt by parents to filter out pornography by filtering all .xxx sites, ineffective. In fact recent articles suggest that pornographic sites have been very reluctent to move to the .xxx domains. Some believe it is because of the potential loss of business they may experience as families filter out all .xxx sites.

Once again the family loses.

A voice of Reason
Salt Lake City, UT

DeltaFoxtrot, I agree. Completely, 100%, agree!

There is a quote. I love it! I'm not trying to sound preachy to anyone on here as this is from Joseph Smith. But the meaning of the quote can apply to so many things.

"If we start right, it is easy to go right all the time; but if we start wrong we may go wrong, and it will be a hard matter to get right."

I often think of computers. It does very little to program, program, and reprogram software when the hardware is fundamentally flawed and the problem to begin with. I'm not discounting that through mistakes we learn. But there are some decisions that I can't even imagine any intelligent human being making. This domain choice is one of them. It is not impossible to build an internet infrastructure whereby people could easily choose to avoid certain content and enforce the law regarding violations of such content. We just don't do it because of our consumer market / citizenship / elected officials that doesn't care to defend or demand what's right. Cause ultimately, this really isn't a hard decision. It's that no one is making the decision from the start.

windsor
City, Ut

Just having to pay protection money

Expatriate
Golden Spike Territory, UT

"This is just a modest cost of doing business in the world we live in," Indiana University spokesman Mark Land told AP referring to the $2,200 the school spent to buy 10 names associated with the school with a .xxx replacing the .com"

Civil Rights Vs Civility . . . . again. What a shame that the world we live in has, as a whole, abandoned common decency and civility opting for greed and lust. I agree with The Voice of Reason, and at the same time grieve over the general scarcity of same. I have no solution to forward here, just a knot in my stomach over well known and decent brand names having to waste time and money to protect themselves in this way.

sportsfan21
OREM, UT

BH

As a husband and soon to be father, I was hopeful while reading through this article, but if you're right I doubt much will come of this. Are there any plans in the future to push porn sites into using the .xxx domain? Where can I find more info on the program?

tholyoak
Cedar Hills, UT

This is called extortion and it's too bad that even BYU is falling victim to it. The .xxx TLD was never about anything but money. And the money is going to "evils and designs...of conspiring men."

dferg
Salt Lake City, UT

BH is right, and I'll go further in articulating BH's point: this is extortion, plain and simple. Since porn sites are not required to use the new .xxx suffix, just the threat of a company or university's good name being sullied is enough to elicit the "purchase" of those potential domain names. Yes, it's a small price to pay for a "what if" situation, but to take advantage of those companies and schools by playing on their fears - and it seems that is what this "managing" company is doing - is wrong and unethical.

But Mormon porn? What would that be? Under-handed dealings amongst the year's supply of wheat? Taking advantage of the person delivering a casserole? :-)

tholyoak
Cedar Hills, UT

sportsfan21,
There is a pretty good explanation of what is really going on in an earlier article from July, which is linked to in the "From the archive" box on the left side of this story.

Unfortunately, the bottom line is this provides no protection for your family, and only lines the pockets of the company pushing it.

Thlete
Draper, UT

Seems ridiculous that whoever came up with the .xxx idea didn't include something where you can't create an .xxx version of an existing .com or at least some sort of branding protection. Total extortion. However, it would all be worth it if we can get legislation to force the peddlers to use .xxx ONLY

JoeBlow
Miami Area, Fl

Many of the comments claim that this is merely a scheme to make money.

Yes, I agree with that.

That is what business does. They do things to increase profits.

Many on the DN board tout that business should be left alone and will do the right things to satisfy the free market.

Well, maybe not in all cases.

I contend that it is not an all-or-nothing proposition.

AmPatriot
Taylorsville, UT

I find this repulsive and objectionable that eduction is so over-funded they can but thousands of web sites that are of no threat to them or education just because they have our taxes in tier pockets. We have become so brainwashed as the public that we think nothing of speculative spending and waste of system education and government funds for every possible scenario real or imagined.

It is not the responsibility of education to be an independent government agency to enforce or predict laws and law breakers. All they need are books, pencils, and paper and teachers, everything else is none of their business or duties.

We are so poisoned in our minds that we think its okay for schools and education systems to fund and gamble and speculate billion of dollars every year on Wall Street and developers public works projects.

Where does eduction powers end and government begin? It seems like every government agency from the UTA, UDOT, TRAX, etc, think they are their own government creating and making up their own rules and laws for their own self preservation and protections from the taxpaying public.

J-TX
Allen, TX

Many readers would be well advised to take similar defensive action with their own good name.

More and more companies are monitoring online activities of employees and potential employees. I was out of work in 2008 and one good piece of information / advice I got was to put up a minimalist profile on all the social sites like GooglePlus and FaceBook and MySpace, and have links there to my LinkedIn profile. (Use whatever profile you update regularly, and have the others include a link to each other and it.)

All minimalist profiles have the same name and picture associated with them. This way, if they search for me, they cand find me, instead of finding someone with the same name and no picture attached to their page, that has objectionable material I don't want to be associated with.

Everyone who is out of work needs at least a modest education on SEO. (Search Engine Optimization.)

IMAN
Marlborough, MA

To all that are making extortion comments you are incorrect and you know it. NOBODY is forcing BYU or anyone else to purchase these domain names. Please stop with the disingenous extortion remarks. That being said I believe BYU, any other orginazation or person who doesn't want to be associated on the web with the.xxx is making the right decision by buying up the names and putting them to sleep.

BH
Tremonton, UT

EXTORT: to obtain from a person by force, intimidation, or undue or illegal power; to gain especially by ingenuity or compelling argument.

IMAN, After reading the definition of extortion I would have to respectfully disagree with you. It does appear to me that any organization wanting to protect themselves from being associated with pornography, is motivated by intimidation and undue power, both by ingenuity and a compelling argument.

In this case the intimidation and compelling argument must not even be stated. It is implied that if you don't buy up domain names that could be associated with you, some other organization may buy it and use it for pornography. The undue power is in that private business was given power to control the release of the domains for a profit.

Ingenuity is in the company that, when the federal government decided to not set up .xxx domains, they decided to do so on their own. Once again, not to be a means for families to filter pornography. But for nothing more than a profit center. Never really intended to be used for pornography, but instead to make money off organizations as outlined in this article.

Passes my litmus test.

DSB
Cedar Hills, UT

@IMAN - if a good company wants to protect their name from being sullied by an unscrupulous pornographer (an admittedly redundant term), it is forced to purchase the xxx domain. Although not technically a legal extortion, it is certainly extortion in the practical sense of the word. I'd rather see rules that allow someone to sue for large amounts for misuse of established names. Let the pornographers pay for it, instead of the potentially victimized organizations.

ScreenAge
Orem, UT

I can definitely see why BYU and others would do this, but I wonder if it is the best approach.

In just a month, the Internet Corporation for Assigned Names and Numbers, ICANN, will be taking applications for "dot blank" top level domains. In other words, people are soon going to be able to make up any top level domain they want, and put BYU's name just before it (as a subdomain).

There is no way BYU or anyone else will be able to protect their brands from the infinite possibilities, and seemingly infinite numbers of bad people out there willing to exploit someone else's investment in a brand.

For example, in a month I could buy TLD (top level domains): .sucks, .stinks, .porn, .nudity, .debauchery, etc., and put BYU, LDS, Disney, Toyota, etc. in front of the "dot."

Forward thinkers can see ICANN is making a terrible mistake by allowing dot blank TLDs, a mistake that is going to clog courts in countries all over the world, but ICANN is far too arrogant to back down.

The US House of Representatives is holding hearings on this now, and it is a rare treat to see democrats and republicans agreeing about something. This is a seriously bad and selfish policy on the part of ICANN that will cause unimaginable problems for EVERY institution that cares about their brand, and let's face it, they all do.

And frankly for every person.

You realize that right now some pervert can snap unknown candid photos of you or your daughter and post them on a site using hername.xxx, right? The photos can even be doctored and not real.

We have to look beyond the "modest business expense" of buying domain names we dont want exploited and see the big picture, and ask our lawmakers to pass laws that let us guard our names and brands, regardless the top level domain name available.

BH
Tremonton, UT

Sportsfan21;

The federal government decided not to act, on requiring any pornographic site to use a .xxx domain, because of the threat of lawsuits based upon First Amendment rights. unfortunately there wasn't enough of our politicians willing to take up the fight. I believe it never even made it out of committee.

That doesn't mean that we should do nothing. Voice of Reason is correct. it is very difficult to backtrack once starting down the wrong path. We should be anxiously engaged in influencing our representatives to do more. Now the .xxx domains exist. The next step is to mandate use.

IMAN
Marlborough, MA

Re BH et, al: I guess we will just agree to disagree on this one.

From Wikipedia, the free encyclopedia:

Extortion (also called shakedown, outwresting, and exaction) is a criminal offence which occurs when a person unlawfully obtains either money, property or services from a person(s).

This does not come close to your lithmus test imvho.

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