Comments about ‘'I'm a Mormon' campaign extending to 12 U.S. cities’

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Published: Thursday, Sept. 29 2011 2:00 p.m. MDT

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Here in the Northwest, the ads have been good and positive. Keep it up!

Medical Lake, Washington

This isn't about trying to be more popular or shoving anything into anyone's face. As stated by AZRods, the mandate was given and has been reaffirmed in every dispensation -- the gospel must go forth; not to be the most popular kids on the block, not to increase tithing coffers with additional converts.

Granted, many don't accept our explanation, but our convictions declare that the saving ordinances of this gospel must be proclaimed to the world that each person might choose for themselves, having a knowledge of the choice laid before them. Maybe people will hate us for these campaigns, others may come to love us and some won't think twice about it either way. So it is and so it has always been, but we must reach out until the gospel has reached every nation and sounded in every ear and then the Great Jehovah will say "The work is done." and not until then.

no fit in SG
St.George, Utah

Keeping a vigilant watch for:
I'm a Genuine Jew: Mainstream Moslems are your Neighbors; Here Comes a Lovable Lutheran; Catholics are Charismatic; Epic Truths from the Episcopalians; Methodists are Truly Moderate; Buddhism is Better, and so on.....


I don't know if trying to be like every other church, or even simply trying to give off that impression, is the right idea. If I wanted what was offered by the Evangelicals or by the Catholics, etc, I would have joined those churches a long time ago. One thing we have to watch out for is becoming just another variant of the Evangelicals. I joined the LDS church not because it is the same or similar to every other church, but because it is different.

Holladay, UT

I'm sorry but this campaign is a waste. We're going to ridiculous lengths to look normal to a small segment of the population that's too radical to care. We're ordinary enough to most people, and we just look bizarre when we make a fuss over it.


i believe the church is doing a good job when it comes to their im a mormon ad campaign. but i wish they would also try to emphasize more that we are Christians. i believe that is the key to reaching people. people all over the country and the world for that matter have so many mis conceptions about the church and i believe promoting the fact that we are christians will help tremendously.

Marysville, WA

There has been a big effort here in the 17 Seattle/Tacoma stakes to be ready for when we come online this coming week. Two weeks ago we used the Sunday School and Priesthood/RS time blocks to teach the members how to make their own profiles on Mormon.org and what to say when acquaintances ask "why is your church doing this?" 50% of adults in the early test markets had someone ask them this question. 100% of the youth did.

If "I'm a Mormon" and Mormon.org work as planned (and I think they surely can), Mormon.org will allow any member who desires to be, a true member-missionary anywhere in the English-speaking world. Remember writing your testimony on the inside cover of a Book of Mormon? This is that supercharged and on steroids. Thirty years ago as a full-time missionary, I could only have dreamed about a program like this.

lehi, ut

I wish I could recommend more than once for raybies comment :)

lehi, ut


I thought I might give my two cents to your response. While of course everyone is entitled to their own opinion, I disagree with you and think this campaign is a great thing. As we believe, the entire Work and Glory of our Heavenly Father is to bring about our immortality and eternal life. So in that respect I think that Christ would be advertising Himself since it is only through Him that we can return to God. Knowing this why wouldn't we try to get this message to every living soul any way possible. I hope to be able to return to God after this life, and I really hope there is a HUGE crowd there with me :)

South Jordan, UT

I'm not a big fan of nick names. Why don't they use "I'm LDS"? "Mormon" is not who I am. I'm a member of the LDS church.


Poorly run campaign that just drains financial resources that could be used to help others rather to persuade others.


And I'm a Mormon Christian.


As my husband would say to business associates when they asked him about his religion - "I'm a Christian - Mormon trained". And that seemed to answer their questions.
I don't want to be like every other church, as some of you have stated, but I want others to know that we don't have horns. I don't want our religion
watered down, and it isn't. If you read some of the things that are
said about Romney and his religion, you have to know that there are
some weird ideas out there. Funny no one talks about Harry Reid's
religion, or much about Huntsman's religion.

Idaho Falls, ID

@ AZRods...One can be a full-fledged, card-carrying member of the church and still be critical of some new program or other. I am one. Have been all my life and intend to be for eternity.

This particular campaign rubs me wrong. I'm sensitive to it because I'm friends with enough people of other faiths who roll their eyes at it and become annoyed when these ads come on TV. I think there are more effective ways to reach people and teach them of Christ besides monster sized banners on the sides of buildings. It's as if the idea originated from the heart of the BYU Sports Fan Club. It smacks of self centeredness, focus on outward appearance to the point of insecurity and trying to convince the world that "We are so cool". The Gospel isn't about who we are. It's about Jesus Christ, his atonement and the Plan of Salvation.

It's fundamentally wrong for anyone to join the church because they relate to a member who drives a Harley or surfs or paints. Wrong motive. It should be because they feel the spirit, yearn for baptism and the salvation that only Jesus Christ can provide.

Idaho Falls, ID

To Bricha

I don't think getting the message out "any way possible" is always the best policy. It's possible to be overbearing and flaunt oneself too much. I watched from a distance one time while an over-enthsiastic missionary tried to engage in conversation with a woman in an outdoor mall. She turned and walked away, clearly not interested. He followed her, still talking to her back as she hustled away.

It's very possible to offend and permanently antagonize some who actually would be interested if approached from a different angle. People are suspicious in general of advertizing that is overdone, repeated ads on TV or the radio, for instance "Headon-Apply directly to the forehead!", the furniture or car salesman who won't leave you alone, or full page ads in the newspaper. They're pretentious,obnoxious and expensive. A common reaction is, "What are they trying to sell me?" Many people dig in their heels and become more determined not to give them their money or the time of day. While this Mormon campaign may inform a few, I fear it will more likely annoy many more. It feels too calculated, "in your face" and insincere.

Federal Way, WA

Actually according to the article, it was tested FIRST in New York City and found to be very successful in removing many of the myths that surrounded people when asked what they knew about a Mormon. Surveys showed that many people still did not know what LDS was, but recognize more what Mormon was and many also thought they knew enough, but really didn't. The myths are what the church wants to dispel in a good way. People simply need to be made more aware of the church beliefs. No one is being compelled to believe. Rather just to allow people to be more informed rather than believing myths.

It's true that in the past, we were encouraged to label ourselves as LDS or by name of the church. That has now changed by Pres Monson where we are encouraged to use Mormon as well. The church simply wants to spread the message of what the Mormon beliefs are and to show that the Mormons consist of normal people all around us, that we are not a strange people and like our neighbors in many ways with values. So I don't think any Mormons need be negative about this.

Mom of 2
Eagle Mountain, UT

I hate this idea. It's ridiculous. It makes the LDS church look greedy and desperate.

huntsville, al

to WA Alum&Dad . . . This "campaign" worries me. When we "are TAUGHT what to say when people ask" . . . shouldn't we be asking why? It seems we are in an all out battle to take over the Internet, and I want to know why. No wonder non-Mormons think we are so strange.

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