Oh no . . .
I wonder what the cost is of this marketing campaign? I'm not trying to start
anything just purely curious. I would imagine the cost would range in the tens
of millions. I personally like the campaign and have really enjoyed the
"I'm a Mormon" videos online.
The LDS Church has put their PR machine into overdrive.Makes you
wonder how your tithing dollars are being put to use.
We are so excited for the TV and Billboards to come here to the Pacific
Northwest. We are also ready for it. What a great tool to dispel myths and
misconceptions about our faith, to help people understand that we not only
believe in but also try to follow Jesus Christ, and to give millions here an
avenue to easily locate an LDS Church to visit, or to simply receive additional
and accurate information about the Church. It is a great time to be a Mormon.
Bring it. It will also help us bridge the gap between the names Mormon and LDS,
or The Church of Jesus Christ of Latter-day Saints.
The PR machine rolls on.
Interesting they would put Lincoln and Hastings Nebraska together. Lincoln and
Hastings aren't that close together. Lincoln is by the KS border and Hastings is
I'm the central part of the state. But I'm glad they are doing it as well as in
Methinks they dost protest WAAAAAAAAY too much.
palintram and hutterite,I'm glad this campaign bothers you. I think
it is hilarious when something so insignificant causes people to throw fits(if
not an outward fit on these boards I'm positive inside its causing you to throw
a three year-old like temper tantrum). I love that all things LDS
upset you so. I absolutely love it.Oh, and because I know you'll
love this: I'll pray for you. And enjoy conference this weekend!
Looking forward to it in Denver! A great way to share our beliefs and show how
much common ground we have with our neighbors and friends.
There is a large LDS presence here in Washington State, with LDS members being
as many as 12 to 15% of the people in the Tri-Cities of Richland, Kennewick and
Pasco (totalling around 250,000 total population) in the south central region of
the state. The general population likely has no appreciation for how many LDS
are among their neighbors. So will Mormon.org focus on members who
are in the region of each target market so people who visit the site can find
LDS who are in their home state?
I think this is great. It will hopefully help those LDS members who shy away
from public settings share their religion in a comfortable and open way. Open
dialog can go a long way towards building relationships based on similarities
instead of focusing on the differences.
bgl,Santa Monica,CA:Please explain who is protesting? And how did
you come to that conclusion?
One reason why the Lord's church disappeared 1900 years ago: no advertisement,
billboards, newspapers, airplanes, trains, automobiles, printing presses,
microphones, magazines, cell phones, computers, technology, etc.
ranchI don't know of any tithe payers that wonder how the church uses the
One of the missions of the church is to proclaim the gospel. Why would any
faithful tithe payer be upset at the church for using tithing funds for that
purpose? This gives reluctant member-missionaries an easy way to get involved
in mission work.
One of the many misconceptions that people have about Mormons is that think they
are from a cookie-cutter mold. This campaign is fantastic at showing the
diversity of lives of those who embrace The Church of Jesus Christ of Latter-day
Saints. They are individuals as unique and as interesting as anyone in America.
If you have not yet visited mormon.org, give it a try. You will see what I mean.
I love the videos the most, but the printed testimonials are also quite
interesting. The videos are also available on Youtube and on Facebook. Just
search for mormon.org on either of those pages.
I think people who are offended by this view religeon as a private matter. When
they see billboards and missionaries walking their neighborhood streets weekly,
it may come across as pushy. People start to question the motives, many believe
actions speak much louder then words/PR statements so they feel its a poor
decision to spend money on the advertising. The good works and churches actions
should be enough PR, if its not I begin to wonder what we could do to accomplish
more through works and not billboards. The "im a mormon" business
cards missionaries pass out are creating more trash in my neighborhood then
spreading the gospel. Let our actions be our advertising, not clever quotes on
billboards and business cards. I found that im the minority in this belief last
Greetings:Members of The Church of JESUS CHRIST of Latter-day Saints
can also create individual profile pages on the Church's official MORMON web
site, where they can answer questions, offer opinions, and share personal
experiences and/or testimony.That web site even provides an
automatic Internet link "button", labelled, "I'M A MORMON",
which you can embed on your own (not the Church's) web site.The
"I'M A MORMON" button is prominently featured on my own web site,
"OUR ETERNAL STRUGGLE", which is my personal journal.Having a personal journal (which we're commanded to do) is a lot easier and
far more interesting on the Internet than tediously writing in a book, because a
web site journal can include VIDEO, and be interactive!!!Thank
you.John Robert MallerneeArmed Forces Retirement HomeGulfport, Mississippi 39507
High Five a Tiger!
Agree Ute Alumni and JP!! And for those of you who are having fits about
this--obviously you haven't been very far outside the Utah area. Tons of other
churches have billboards advertising their churches and ministers. This is
common in most areas as I've traveled and especially here in the south along the
interstates are you going to have fits because they do it too? And what about
the big TV ad campaign done in the last year by the Catholic church? Is that
just as horrible as the LDS church doing it or are you being selective in your
rants? And Bobosmom--yeah for small town Nebraska!! Wish it was also going to
the Norfolk area, the BEST small town in Nebraska!
Good works are the best advertisement. Every member should be a walking,
talking billboard of the faith. But although Americans don't believe Mormons
have horns, they do believe Mormons are outside the mainstream and
"dismissible" because of their differences. So, some media
advertising helps. The Mormon doctrine is different than other faiths- that's
true- but the members of the Church are pretty much like everybody else, with
the same challenges, weaknesses, temptations, sins, jobs, hopes, dreams, and
heart as the rest of the population. Somebody recently told me he was reading
the Book of Mormon just to see what the fuss was all about. He may not join the
Church, but it's always nice when someone actually knows something before
dismissing and disparaging. Have a good weekend all.
L. KaiserYou are always going to have people offended about something that
we do!I don't know where in Redmond you live but I remember living in
Washington and I can NEVER remember when we or anyone I knew had missionaries
tracking their streets once a week..I know as a missionary that we did not do
that.Weather people questions our motives or not should not be a deciding
factor here. What is important is missionary work and getting people to
understand who we are.We have PLENTY of good works going on all the time
and to those that find the truth of the church through these avenues, to them
this also could be classified as "good works."
As few as 2 years ago if you Googled "Mormon", which most missionary
contacts do, you were hit with lists of anti-Mormon propaganda. I think this
campaign may have turned that around. If you are interested in this
subject than click on your favorite LDS sites to improve the search results.
Join the conversation too.
Raybies had the best comment on this post. If you don't understand it, watch
Steven Colbert more often....
I think this is great, all churches should do the same so everyone will be able
to understand each other and may be there well be less greaf given to someone
One of the problems the Church has is that although they do such good in the
world, and although they are the fourth largest denomination in the United
States, they are still not known by the majority of Americans. Many of these
people, if they knew we existed and if they knew we were decent and caring and
normal human beings, and if they knew where to find us, be they of whatever
nationality they may be, they would be more open to listening to our doctrines
and joining our great cause and having the wonderful blessings of this gospel of
Jesus Christ in their lives. So this campaign is incredibly effective in doing
that, with our help.The Apostle Paul said: "ye are our
epistle". The lives of our members speak volumes when we try to determine
what is the end result of being a Mormon. It is fantastic to be a Mormon. I
absolutely love it. We care and we bless lives. Now that is not unique or
exclusive to our faith, but it shows we are at least like you, if nothing more.
That is a step forward in perception to many.
Ranch.I think most of us pay our tithing to the Lord Jesus Christ
and don't plan on asking him what he did with it.
Personally, I don't like billboards of any kind.
Nothing says "commodity" like a billboard campaign. In the 21st
century, even our religion is factory-made, correlated, standardized, packaged
in pretty colors, and sold to the masses. We are more interested in appearances
than in substance--heaven forbid that anyone should think ill of us. We'll rest
easier once everyone understands that we're just another harmless subculture;
another shade of vanilla with a few happy quirks sprinkled on for flavor.
"Makes you wonder how your tithing dollars are being put to use."RANCH:Not me. The one thing I will never have to
wonder about is how the Church uses its money. You should learn more about it
before you chuck your next grenade.
Just wondering if this would be happening if Mitt Romney and John Huntsman were
not running for President of the United States.................
I agree with Kami and pmmccombs. I dont like billboards. As members of the
church, our actions and genuine love/service for others, our clean lifestyle and
contributions to society and a positive article in the newspaper every now and
then should be the only ads we need (besides the missionaries). I don't believe
Jesus Christ was about advertising himself. He was about doing good for others
and sharing a really important message. I have a hard time believing he'd want a
40 ft poster of himself draped over a building.I have lived out of
Utah for over a decade. I think this big of a campaign isn't necessary. It's
frankly embarrassing. The areas where I've lived where the church is best
accepted were the areas where members of the church worked side-by-side on
positive community projects with people from other faiths, where members of the
church were stellar citizens and formed genuine friendships with their
neighbors, where the LDS youth are high achievers, friendly and cheerful and
lived their standards without apology. When we get so focused on our image it
tends to annoy and alienate others rather than draw them to us.
re: no Fit in SGYes, absolutely this would still be happening
whether or not two Mormons were running for President. This is not about
politics. It is about correcting misconceptions, one of the greatest of which is
the one you just sited. We have candidates and influential individuals on both
sides of the aisle and think you really need to consider the individual and the
platform and not the religion.On the other hand, I am not so sure
this would be happening if the "Book of Mormon" Musical hadn't come
out, and been so popular. It begs for some clarity on what Mormons believe and
who Mormons really are. This campaign promotes the best asset the Church has,
the individual lives of our membership, as our greatest PR campaign. I like the explanation that since we can't move our members into all these
neighborhoods physically, we can at least introduce you to who we are
collectively.I think the campaign could also help members better
live up to what is expected of them personally. I know it makes me proud to be a
Mormon. I want to live my life better and be an even better neighbor.
These advertisements could really backfire. It could look like the Church is
trying to shove jsut how "normal" they really are down people's
throats. Also, if people get curious and start to Google and get sent to
anti-LDS websites wouldn't that make the whole thing counter productive?
I am a Mormon. I no longer go to church and no longer believe. Know what else?
My type of Mormon is very much in the majority of all Mormons, when you
consider the church world-wide.
We are excited to have this media blitz in the South. If people would just open
their hearts and minds to us. We did good works in B'ham for tornado relief and
I heard someone comment the 2 groups that helped most were the Mormons and
people from the Church of Jesus Christ of Latter-Day Saints.
Stephen Colbert put it best when he said sarcastically Mormons are crazy for
believing Joseph Smith got gold plates from an angel, but every other Christian
and Jew isnt because Moses got the ten commandments from God in the form of a
burning bush. Atheists can make strong arguments and are free to judge against
all religions, but for a turtle to call a tortoise slow is ridiculous. Not sure
why Mormons are always attacked for having weird beliefs. I do think that many
Mormons are very different from the rest of the world, in good ways and bad. All
religions are weird to people outside that faith. I don't feel like I relate to
many of the members because of the "social Mormon culture" that I
heavily dislike. Being outside of Utah is a breath of fresh air, people seem to
be genuine and not try to be perceived as perfect saints. Too much attention and
judgement is focused on sins that can be easily identified like tithing, word of
wisdom, shopping on Sunday, ect. Instead of the serious problems like
honesty(look at consumer complaints about dishonest summer sales companies that
are 95% recently returned missionaries.
@ ed in atl, to be honest, though, when LDS help in a community effort they tend
to want to have labels so that everyone recognizes who they are. There are MANY
MANY groups that volunteer after weather disasters and most of them don't wear
labels; thus, their group is not very identifiable. When I help in community
activities with the church I chose not to wear the "recommended"
label. And I help in many community activities that don't involve organized
It's easy to see who would just prefer that the LDS just sit back, be quiet and
go quietly into the night.That is not the message The Savior gave when he
sent his diciples to go forth and proclaim the gospel to every kindred nation
tongue and people.That advice was not just for ancient times, but for our
times, and God's purposes don't change.Critics and borderline members have
always been ashamed of or critical of the church and more specifically of Christ
himself.The fact that many in the LDS church perform good works in their
communities, and yet we are still relatively unknown is a very good reason to
increase our exposure.That requires that members be who they claim to be
and live the way they should.But it also gives people a much greater
understanding of who we "really are" vs the decades of missinformation
and misunderstandings that the church has passed through.So just as the
anti ads have their right to present their "version" of OUR religion,
I see nothing wrong and everything right about proclaiming who we are and what
we believe. Sorry if that offends someone;)
Here in the Northwest, the ads have been good and positive. Keep it up!
This isn't about trying to be more popular or shoving anything into anyone's
face. As stated by AZRods, the mandate was given and has been reaffirmed in
every dispensation -- the gospel must go forth; not to be the most popular kids
on the block, not to increase tithing coffers with additional converts.Granted, many don't accept our explanation, but our convictions declare that
the saving ordinances of this gospel must be proclaimed to the world that each
person might choose for themselves, having a knowledge of the choice laid before
them. Maybe people will hate us for these campaigns, others may come to love us
and some won't think twice about it either way. So it is and so it has always
been, but we must reach out until the gospel has reached every nation and
sounded in every ear and then the Great Jehovah will say "The work is
done." and not until then.
Keeping a vigilant watch for: I'm a Genuine Jew: Mainstream Moslems are
your Neighbors; Here Comes a Lovable Lutheran; Catholics are Charismatic; Epic
Truths from the Episcopalians; Methodists are Truly Moderate; Buddhism is
Better, and so on.....
I don't know if trying to be like every other church, or even simply trying to
give off that impression, is the right idea. If I wanted what was offered by the
Evangelicals or by the Catholics, etc, I would have joined those churches a long
time ago. One thing we have to watch out for is becoming just another variant of
the Evangelicals. I joined the LDS church not because it is the same or similar
to every other church, but because it is different.
I'm sorry but this campaign is a waste. We're going to ridiculous lengths to
look normal to a small segment of the population that's too radical to care.
We're ordinary enough to most people, and we just look bizarre when we make a
fuss over it.
i believe the church is doing a good job when it comes to their im a mormon ad
campaign. but i wish they would also try to emphasize more that we are
Christians. i believe that is the key to reaching people. people all over the
country and the world for that matter have so many mis conceptions about the
church and i believe promoting the fact that we are christians will help
There has been a big effort here in the 17 Seattle/Tacoma stakes to be ready for
when we come online this coming week. Two weeks ago we used the Sunday School
and Priesthood/RS time blocks to teach the members how to make their own
profiles on Mormon.org and what to say when acquaintances ask "why is your
church doing this?" 50% of adults in the early test markets had someone
ask them this question. 100% of the youth did.If "I'm a
Mormon" and Mormon.org work as planned (and I think they surely can),
Mormon.org will allow any member who desires to be, a true member-missionary
anywhere in the English-speaking world. Remember writing your testimony on the
inside cover of a Book of Mormon? This is that supercharged and on steroids.
Thirty years ago as a full-time missionary, I could only have dreamed about a
program like this.
I wish I could recommend more than once for raybies comment :)
O'reallyI thought I might give my two cents to your response. While
of course everyone is entitled to their own opinion, I disagree with you and
think this campaign is a great thing. As we believe, the entire Work and Glory
of our Heavenly Father is to bring about our immortality and eternal life. So
in that respect I think that Christ would be advertising Himself since it is
only through Him that we can return to God. Knowing this why wouldn't we try to
get this message to every living soul any way possible. I hope to be able to
return to God after this life, and I really hope there is a HUGE crowd there
with me :)
I'm not a big fan of nick names. Why don't they use "I'm LDS"?
"Mormon" is not who I am. I'm a member of the LDS church.
Poorly run campaign that just drains financial resources that could be used to
help others rather to persuade others.
And I'm a Mormon Christian.
As my husband would say to business associates when they asked him about his
religion - "I'm a Christian - Mormon trained". And that seemed to
answer their questions.I don't want to be like every other church, as some
of you have stated, but I want others to know that we don't have horns. I don't
want our religionwatered down, and it isn't. If you read some of the
things that aresaid about Romney and his religion, you have to know that
there aresome weird ideas out there. Funny no one talks about Harry
Reid'sreligion, or much about Huntsman's religion.
@ AZRods...One can be a full-fledged, card-carrying member of the church and
still be critical of some new program or other. I am one. Have been all my life
and intend to be for eternity. This particular campaign rubs me
wrong. I'm sensitive to it because I'm friends with enough people of other
faiths who roll their eyes at it and become annoyed when these ads come on TV. I
think there are more effective ways to reach people and teach them of Christ
besides monster sized banners on the sides of buildings. It's as if the idea
originated from the heart of the BYU Sports Fan Club. It smacks of self
centeredness, focus on outward appearance to the point of insecurity and trying
to convince the world that "We are so cool". The Gospel isn't about
who we are. It's about Jesus Christ, his atonement and the Plan of Salvation.
It's fundamentally wrong for anyone to join the church because they
relate to a member who drives a Harley or surfs or paints. Wrong motive. It
should be because they feel the spirit, yearn for baptism and the salvation that
only Jesus Christ can provide.
To BrichaI don't think getting the message out "any way
possible" is always the best policy. It's possible to be overbearing and
flaunt oneself too much. I watched from a distance one time while an
over-enthsiastic missionary tried to engage in conversation with a woman in an
outdoor mall. She turned and walked away, clearly not interested. He followed
her, still talking to her back as she hustled away. It's very
possible to offend and permanently antagonize some who actually would be
interested if approached from a different angle. People are suspicious in
general of advertizing that is overdone, repeated ads on TV or the radio, for
instance "Headon-Apply directly to the forehead!", the furniture or
car salesman who won't leave you alone, or full page ads in the newspaper.
They're pretentious,obnoxious and expensive. A common reaction is, "What
are they trying to sell me?" Many people dig in their heels and become more
determined not to give them their money or the time of day. While this Mormon
campaign may inform a few, I fear it will more likely annoy many more. It feels
too calculated, "in your face" and insincere.
Actually according to the article, it was tested FIRST in New York City and
found to be very successful in removing many of the myths that surrounded people
when asked what they knew about a Mormon. Surveys showed that many people still
did not know what LDS was, but recognize more what Mormon was and many also
thought they knew enough, but really didn't. The myths are what the church wants
to dispel in a good way. People simply need to be made more aware of the church
beliefs. No one is being compelled to believe. Rather just to allow people to be
more informed rather than believing myths.It's true that in the
past, we were encouraged to label ourselves as LDS or by name of the church.
That has now changed by Pres Monson where we are encouraged to use Mormon as
well. The church simply wants to spread the message of what the Mormon beliefs
are and to show that the Mormons consist of normal people all around us, that we
are not a strange people and like our neighbors in many ways with values. So I
don't think any Mormons need be negative about this.
I hate this idea. It's ridiculous. It makes the LDS church look greedy and
to WA Alum&Dad . . . This "campaign" worries me. When we "are
TAUGHT what to say when people ask" . . . shouldn't we be asking why? It
seems we are in an all out battle to take over the Internet, and I want to know
why. No wonder non-Mormons think we are so strange.