Comments about ‘'I'm a Mormon' campaign extending to 12 U.S. cities’

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Published: Thursday, Sept. 29 2011 2:00 p.m. MDT

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Holladay, UT

Oh no . . .

Layton, UT


Saint George, UT

I wonder what the cost is of this marketing campaign? I'm not trying to start anything just purely curious. I would imagine the cost would range in the tens of millions. I personally like the campaign and have really enjoyed the "I'm a Mormon" videos online.


The LDS Church has put their PR machine into overdrive.

Makes you wonder how your tithing dollars are being put to use.

Pullman, WA

We are so excited for the TV and Billboards to come here to the Pacific Northwest. We are also ready for it. What a great tool to dispel myths and misconceptions about our faith, to help people understand that we not only believe in but also try to follow Jesus Christ, and to give millions here an avenue to easily locate an LDS Church to visit, or to simply receive additional and accurate information about the Church. It is a great time to be a Mormon. Bring it. It will also help us bridge the gap between the names Mormon and LDS, or The Church of Jesus Christ of Latter-day Saints.

American Fork, UT

The PR machine rolls on.

small town, Nebraska

Interesting they would put Lincoln and Hastings Nebraska together. Lincoln and Hastings aren't that close together. Lincoln is by the KS border and Hastings is I'm the central part of the state. But I'm glad they are doing it as well as in Omaha.

Santa Monica, CA

Methinks they dost protest WAAAAAAAAY too much.

Ted H.
Midvale, UT

palintram and hutterite,

I'm glad this campaign bothers you. I think it is hilarious when something so insignificant causes people to throw fits(if not an outward fit on these boards I'm positive inside its causing you to throw a three year-old like temper tantrum).

I love that all things LDS upset you so. I absolutely love it.

Oh, and because I know you'll love this: I'll pray for you. And enjoy conference this weekend!

Colorado Reader
Littleton, CO

Looking forward to it in Denver! A great way to share our beliefs and show how much common ground we have with our neighbors and friends.

Richland, WA

There is a large LDS presence here in Washington State, with LDS members being as many as 12 to 15% of the people in the Tri-Cities of Richland, Kennewick and Pasco (totalling around 250,000 total population) in the south central region of the state. The general population likely has no appreciation for how many LDS are among their neighbors.

So will Mormon.org focus on members who are in the region of each target market so people who visit the site can find LDS who are in their home state?


I think this is great. It will hopefully help those LDS members who shy away from public settings share their religion in a comfortable and open way. Open dialog can go a long way towards building relationships based on similarities instead of focusing on the differences.

American man

bgl,Santa Monica,CA:

Please explain who is protesting? And how did you come to that conclusion?

Brigham City, UT

One reason why the Lord's church disappeared 1900 years ago: no advertisement, billboards, newspapers, airplanes, trains, automobiles, printing presses, microphones, magazines, cell phones, computers, technology, etc.

ute alumni
Tengoku, UT

I don't know of any tithe payers that wonder how the church uses the LORD'S money.

Chandler, AZ

One of the missions of the church is to proclaim the gospel. Why would any faithful tithe payer be upset at the church for using tithing funds for that purpose? This gives reluctant member-missionaries an easy way to get involved in mission work.


One of the many misconceptions that people have about Mormons is that think they are from a cookie-cutter mold. This campaign is fantastic at showing the diversity of lives of those who embrace The Church of Jesus Christ of Latter-day Saints. They are individuals as unique and as interesting as anyone in America. If you have not yet visited mormon.org, give it a try. You will see what I mean. I love the videos the most, but the printed testimonials are also quite interesting. The videos are also available on Youtube and on Facebook. Just search for mormon.org on either of those pages.

L Kaiser

I think people who are offended by this view religeon as a private matter. When they see billboards and missionaries walking their neighborhood streets weekly, it may come across as pushy. People start to question the motives, many believe actions speak much louder then words/PR statements so they feel its a poor decision to spend money on the advertising. The good works and churches actions should be enough PR, if its not I begin to wonder what we could do to accomplish more through works and not billboards. The "im a mormon" business cards missionaries pass out are creating more trash in my neighborhood then spreading the gospel. Let our actions be our advertising, not clever quotes on billboards and business cards. I found that im the minority in this belief last sunday however.

John Robert Mallernee
Gulfport, MS


Members of The Church of JESUS CHRIST of Latter-day Saints can also create individual profile pages on the Church's official MORMON web site, where they can answer questions, offer opinions, and share personal experiences and/or testimony.

That web site even provides an automatic Internet link "button", labelled, "I'M A MORMON", which you can embed on your own (not the Church's) web site.

The "I'M A MORMON" button is prominently featured on my own web site, "OUR ETERNAL STRUGGLE", which is my personal journal.

Having a personal journal (which we're commanded to do) is a lot easier and far more interesting on the Internet than tediously writing in a book, because a web site journal can include VIDEO, and be interactive!!!

Thank you.

John Robert Mallernee
Armed Forces Retirement Home
Gulfport, Mississippi 39507

Layton, UT

High Five a Tiger!

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