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Comments about ‘Netflix saying goodbye to DVDs’

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Published: Monday, Sept. 19 2011 7:48 a.m. MDT

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Call2Action
Thatcher, UT

Way to go, Netflix, I think you have put yourself out of business. You don't have ours anymore. And the new name is dopey.

Informed Voter
South Jordan, UT

What kind of a deceptive headline is that? I received the CEO's email. They ar not stopping thE mailing of DVS's. They are simply changing the name to avaoid confusion between the on-line streaming and the DVD mailing operations. Wow, rake other DN headlines also slanted/misleading?

SpanishImmersed
Mesa, AZ

They are not saying goodbye, but renaming the DVD service. Put on any headline to reel in the reader, duh.

three11stu
Saratoga Springs, UT

Agree with the above post. Completely deceptive headline. While Qwikster is a new name, it is Netfilx that is focusing on DVD's only. Nothing is changing but a name they are adding.

guero
LEHI, UT

Not entirely true. They have separated the businesses so that they can operated independently of each other - each will have their own teams, websites, etc. To the subscriber, however, it appears as a simple name change, but behind the scenes there is more going on than a simple name change.

Floyd Johnson
Broken Arrow, OK

NetFlix is building a new brand and Q-W-I-K was the best option they could come up with? Hope that works well for them. Looks like radio advertising is out. Some unavailable similar names were Quik-Star, Quixtar, QuickStar, Quickster, Kwikster, Kwik Star. Tons of potential for confusion.

UtahBlueDevil
Durham, NC

Guero... it is more than that. You no longer have a combined queue where you can decide on the fly which delivery method you want. Now they will require users to go back and forth between two descrete sites.

Bone headed move.

In a time when vendors are trying to consolidate and lock in loyalty by creating a one stop shop, these guys are going the other direction. Amazon is a great example of doing everything at one site, but in the back ground you are working with a ton of different vendors.

This smells of Netflix trying to position the DVD business for sale or complete divertature. Perhaps it is a brilliant move, who knows. But they will be taking home less of my money each month because of it.

psychoghost
Alpine, UT

Who uses DVDs these days. Old tecknology. I prefer streaming. Way to go Netflix. Now get better selection of streaming movies.

The Authority
Richfield, UT

Who really cares what the Deseret News board member thinks? It's like the writer started out telling us about Netflix, and by the end of the article was plugging a book written by one of his bosses, and his theories about business.

Meanwhile, the question of how this will affect Netflix users remains unanswered.

4BS
St George, UT

Hopefully, with Netfix concentrating on the streaming portion of the business, they can substantially increase their selection. If not, I will be cancelling.

AZRods
Maricopa, AZ

Well Netflix had better do a lot more with their "new releases" on the streaming side real soon because most of them have been out for 10+ years.
It seems to me that Netflix has gone backwards in their approach to making more movies more accessible.

Kyle loves BYU/Jazz
Provo, UT

If they increase their library of movies available for instant streaming all these changes will be acceptable. Time will tell. I don't have much patience with them as a customer.

Undoubtedly redbox has been the benefit of Netflix's changes.

JohnJacobJingleHeimerSchmidt
Beverly Hills, CA

Apple has 2 huge data centers almost online and I believe they offer something better than what Netflix is currently doing. Cancel your Netflix and wait for a better future.

HighlandsHome
Highland, Utah

To those saying that the headline is deceptive, it isn't. Read the letter from the CEO. Netflix is now out of the DVD business. You can no longer manage your DVD or Instant Watching lists from the same web site and you will see two different billings to your credit card: one from Netflix and one from Qwikster - so those two services are managed by two distinct providers.
So long Netflix. It was good while it lasted. I hope that enough will drop the service that it will send the message that customers don't like to see prices go up and services go down.

MC Ute
Midvale, UT

This is what happens when you do not live by the old advise of "If it isn't broke don't fix it" After many years as a Netflix subscriber, I will be cancelling my subscription.

Noodlekaboodle
Salt Lake City, UT

@MC Ute
I'm pretty sure Blockbuster had that philosophy, and by they time they realized that they world had passed them by it was too late. Physical media is dying, kids will laugh at DVD's like I laugh at 8-tracks. Netflix is taking the short term pain for long term gain and I actually think this is a very smart long term strategy.

Utes Fan
Salt Lake City, UT

Good strategy for Netflix. Cable and satellite are a bad product - grossly overpriced for junk programs and movies 99.9% of the time I don't want. Steaming video will eventually give me more options and I will be able to pay for that which I only want to. Granted, it isn't fully here yet, and has a way to go, but anybody with common sense knows that the market will make this happen eventually.

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