A couple of million dollars for billboards could be spent on more humanitarian
efforts, of course. But really, if by now after all the help the Church has
been recognized for in worldwide disaster relief hasn't been noticed, will a
couple more weed cleanups or soup kitchens suddenly tip the scales and have the
public go "Those Mormons are something else!" The Church gives
multiple millions of dollars to charities, service and relief, all without the
thought of it being "advertising". To allocate a tiny percentage of
available funds, really, to reach more people by a very effective means is not
only good business savvy but, um, inspired, I think. Note in the story it
said a huge number of hits were from mobile devices (read 18-35 age group). Me
thinks the same people that can be turned off to the Church in seconds (i.e the
internet) will with the same quick attention span be spurred to seek the truth
through this medium.Kudos, top brass. Bro. Hinckley would be proud,
May I briefly respond to O'really and Jmort?In doing so, I
understand I risk violating the sacred injunction that, when doing alms, one
should not let the left hand know what the right hand is doing. We work quietly,
often through other charitable and religious organizations. We share the credit,
even though we are usually the sole source of the fundsHere in Asia,
we have many humanitarian service missionaries, supervising the use of
humanitarian donations in countries where, believe me, much is needed. Countries
where our proselyting missionaries are not allowed are learning about us through
this quiet service to their people.The Perpetual Education Fund is
up and running in every possible country, and the benefits I see bring tears to
my eyes. For those of you who have contributed, thank you!! Please
understand that your gifts may not be as widely publicized as our mission to
bring the gospel to all the world. They are, however, deeply appreciated here.
I think one of the best things about this campaign, is to help many of us who
live in places where LDS are a tiny minority, to be more courageous to say we
are Mormon. I like the campaign.
Personally I take offense to such ads that showcase an individual and at the end
the payoff is "Oh, I'm a Mormon." Why am I offended? Should I really
care whether or not you are or not? No. No other group tries so hard to
advertise who or what they are. Frankly, I don't want to know. It's rather
condescending. It's as if after all I've done or hey, look at me, I've done
this and I've done that and oh did I mention that I'm a Mormon? I don't care.
Just be genuine in your dealings and caring for your fellowman. A Mormon need
not make a public declaration of what church they belong to. Hey everybody! Did
you know I'm Catholic, Hindu, Buddhist, Muslim, Atheist, Agnostic? Treat me
with kindness even if we can't agree on religion. But hey, I'm just like you. I
do a lot of the things you do. Love me. Embrace me. And yet, within the Mormon
culture there is a sense of falsehood caring for our fellow beings, ie home
teaching. No one in their right mind honestly cares about this. I don't favor
this type of campaign.
Gee, if the "I'm a Mormon" campaign is so effective, then why, on
YouTube, there's always 4 or 5 times more "dislikes" than
"likes" on these videos?
The Athiest:What was the point of that post? Your name: The
athiest. Your Comment: (in summary) I'm a athiest. So are you trying to preach
to the readers of the desret news that you don't believe in Jesus Christ in the
thread about LDS correspondence and marketing...Um...how is that relevant to
this story? I don't believe that there is not a God? Still irrelevant.
zer28,When Jesus comes again, he will not be able to be captured on
cameras, just as Santa, the Easter Bunny, and Big Foot cannot be captured on
camera. All these creatures have the ineffable quality that makes them
impervious to such evidence.
dlw7 - "I find it hard to believe that when the Savior comes again He will
be on TV or on the billboard in Times Square."So do you think
that when Christ comes again that we will have reverted back to the stone age?
Will cameras no longer work? You don't think the return of the Savior will be
front page news? Will people no longer be able to perform their jobs just
because Christ is back on the earth?
Meaningful conversations (ads)about the Church through any appropriate medium of
communication is fine with me. Generally, as long as the message clarifies the
truth, (and uplifts the individual), our time, money, and efforts are well
O'really said "I think I'd rather call attention to ourselves by doing
Christlike service than putting up enormous billboards."I
totally agree with O'really on this. Think of the good we could do (and the
people we could convert) if we took the millions of dollars we spend on
billboards in Times Square, etc. We could videotape/document the results,
invite shows like "60 Minutes" and "Anderson Cooper 360" to
cover them, etc. I think we might do better by attracting people who are
interested in helping the poor and needy rather than passersby in Times Square.
If the church is doing it (advertising) then God is OK with it. It comes down to
these 2 questions....Is the church true? Is it run by Christ? If you answered
yes to these two questions then we know Jesus Christ is OK with this campaign.
End of Story.
Idaho CougWe are pretty normal in the everyday world (aside from
Word of Wisdom, modesty and chastity- but we're not the only religions that
actually practices these ideals. It's only in our relgious beliefs that we are
different...somewhat. Actually we're not all that different from other
religions. We believe in God and Jesus Christ and life after death. We have
solemn services in the temple. Some other relgions have their temple-type
worship, too. We are different in our wedding venues but and our parties are a
whole lot less wild. But aside from that, we're really pretty mainstream.
One of the primary missions of the Church is missionary work and increasing
membership. Marketing campaigns and mainstreaming efforts are a smart way of
doing this. But I think there is a danger that the more mainstream
we try to appear the more stark the differences may appear when people learn of
some of our beliefs and practices that quite frankly are not in the least
mainstream. On one hand this is smart marketing and will grab people's
attention. And on the other some will feel a bit of a bait and switch when
learning are doctrines and beliefs are not as mainstream as ads like this may
lead some to believe. When they see the ads and go to Mormom.org they hear
testimonials that do not talk about the more unique beliefs. People learn that
later and it can feel to some like they hadn't been given the whole story.I think there is a bit of a modern day struggle going on in the Church.
We want to be seen as normal and just like everyone else. But we really aren't.
At least our beliefs are still very unique and out of the mainstream.
To my friends "truthsandwich" and "KM", you prove my point
about being thin-skinned. The reaction to the play "The Book
of Mormon" shows it is still an issue.I know the history, and
it is my heritage. Want the Church to become a world religion? Take the
criticism and not let it get to you. It doesn't change who you are, does it?
Don't let the history and terrible experiences of the early Saints govern your
I think I'd rather call attention to ourselves by doing Christlike service than
putting up enormous billboards. I'm always a little put off by billboards from
other churches. This campaign just seems a little over the top of "look at
us" rather than "Come unto the Savior". Think what all the money
used for the billboards could do to help the needy, finance kids college from
third world countries, support more missionaries, etc. I think there are much
less haughty ways of setting your light on a hill. I'm actually embarrased by
The LDS Church is a fantastic organization. Even though I disagree with some
(well, many)attitudes and beliefs, I must say that I have never met a Mormon I
didn't like.The LDS church has a lot to offer and for many people
around the world is a source of strength and faith.LDS leaders are
smart, pragmatics, and know how to work the market an technology. I think, it is
always good to try to dispel misunderstandings. Using this marketing
at the same time of the success of "The Book of Mormon" in
Bachmann is beautiful; besides Reagan was elected on his looks alone. Even as
president he was a good actor---just prop him up and tell him what evangelicals
want to hear.
not fit in SGIs it advertising or is it a campaign to share the
gospel as Jesus directed that it should be ... throughout the world. Go to all
nations and preach my gospel, I think he said something like that. The
naysayers will always find something to be offended about. But watch as the
gospel rolls forward so that every ear will hear about Jesus.
@jsf - Interesting thought. Never thought about the Second Coming being
televised. I always sort of pictured the big broadcasting stations (NY, LA)
going down with the destruction that precedes the event. I don't know for sure,
of course, but I don't think the Savior needs artificial means to announce His
coming in order for the whole world to know. What do the rest of you think?
dlw7 | I rather think that when the lord comes again, it will be a tv
event. I'm not sure but I think a scripture says the whole world will know when
he comes again.
Good for the church. Christ said, "by their fruits ye shall know
them." Have people speak their faith. Can't argue with the results. They
are happy and not pushing their beliefs but sharing.The whiners,
haters, mutterers and wimps will never be happy. They are like radical
Islamists... never happy with Israel until it's exterminated.
In this article Bro Richard G Hinkley says,"It is one thing to read a list
of beliefs and try to determine what it means. It is quite another to see those
beliefs in action in an individual you know." That is why missionaries (who
be the way, teach and preach the gospel, not advertise it) are anxious to have
their investigations come to Church and meet the members. I find it hard to
believe that when the Savior comes again He will be on TV or on the billboard in
No matter the product you're selling, you've got to spend money to make money.
@Ernest T. Bass - I'm posting this so late in the day that you may never see it,
but churches all over the country have huge PR and ad budgets. Many of them use
the $$ to buy broadcast air time, others to purchase large billboards on major
highways, still others to buy ads in newspapers. Some use all of these and more.
Methinks you are too used to the image of the LDS Church as being holed up in
Salt Lake City while its detractors take as many free potshots and make as many
unchallenged attacks as they wish. I don't know if it matters to you or not,
Ernest T., but those days are over.
Within the last 2-3 years the church asked the members and the media to STOP
referring to ourselves as mormons. We were officially asked to use the full
name of the church or "Latter Day Saint" if I remember right. Now the
church is advertising and referring to its members as mormons. What's up with
that? Are we or are we not supposed to refer to ourselves as Mormons?
Big thumbs up here, I like it.
@ Esquire"Just remember, the higher your profile, the bigger the
target. You can't be thin-skinned anymore"You seem to be
suggesting that Mormons need to prepare themselves for verbal attacks as though
this were unknown territory, and the religion hasn't encountered this every
single day since Joseph Smith began to be persecuted at age 14. Today, Mormons
are one of the only groups against whom open predjudice is still socially
acceptable.But thanks for the heads up, we'll do our best to adjust!
"Should be interesting to see if other religious denominations hop on the
Mormon bandwagon"Google "religious advertising".
Seems the Mormons are slow out of the gate.
no fit in SG | "Advertising a religion? Seems weird."And
he said unto them, Go ye into all the world, and preach the gospel to every
creature.Isn't that a request to advertise a religion? Isn't that
what missionaries do when they go door to door?
I don't know about inside of Utah, but outside of Utah religions do advertise.
Several churches even give/sell their members yard signs to put in their yard
saying which church they belong to. Others post huge banners outside their house
of worship. Still others put ads in newspapers. Also, we frequently (especially
around religious holidays) get many large, full-color post card type
advertisments in the mail for various denominations. We have billboards around
town with churchs on them and I remember several billboards with "messages
from God" and "I am number 2" campaigns. I have no problem with
any of this as this is how they get their message out.Come to think
of it, wasn't Christ sending a message when he made the "trimphful
entry" into Jerusalem? How about the Star of Bethlahem? All
"advertisements" if you will using methods that would attract
attention and spread The Word using methods of that time period.
Who has said that being a Mormon makes "you better qualified to be
President."? If you want to support that "crazy Tea party lady",
then by all means please do...I think the advertising is wonderful,
not only for those with a reservation about voting for a "Mormon", but
for all of those folks that have been fed anti-Mormon propaganda from any number
of sources. People who know nothing of the LDS faith, and it's true beliefs,
are now "invited" to find out for themselves what the Church is all
about. Sounds familiar doesn't it..."And when ye shall receive these
things, I would exhort you that ye would ask God..."
To Romney and Huntsman vs the crazy Tea Party Lady. I have in front of me
information from the three candidates for POTUS. Only MS Bachman's asks for my
opinion on any of the issues. That crazy lady wants to find out what voters
think and feel about the issues. The lady is crazy like a fox and has a better
understanding and support of the Constitution than the other two combined. I'm
working to elect that crazy Tea Party lady. Being a Mormon does not make you
better qualified to be President.
Advertising a religion? Seems weird.Should be interesting to see if
other religious denominations hop on the Mormon bandwagon and duel for the best
spots in Time Square. Who will have the largest and brightest advertisement in
that famous tourist spot in New York City?Thought it was supposed to be a
"spiritual kind of thing". Wonder if this is what God had in
mind........Ah, but glitz and glamour does sell!
We lived in up state NY last year as senior missionaries and the" I am a
Mormon ad campaign was on TV." We received many positive comments from New
Yorkers who are not Mormon. They said they thought it was a good way to help
people learn that Mormons are people just like them. As we talked to them they
asked questions about the church and we were able to answer questions of
misunderstandings about the church. We didn't receive any negative comments
about the ads and they were played regularly. One man at a big outdoor market in
Rochester who was selling his wares said, "I think the ad campaign is
brilliant." Thats what I think about the billboards in New York city,
"they are a brilliant idea." They are a great help to missionary work
and especially dispelling misconceptions about the church. The electronic age is
both good and bad, but these ads will help the church go forward. We know who is
"Typical advertisement. Do you think the number of people of color in that
ad actually represent an accurate proportion that exists in the church?"1) Yes, I do think that... when you consider the purpose of the
advertising campaign. These advertisements are not meant to simply say 'we have
Blacks, Hispanics, etc.' - they are meant to say 'unlike what the media and our
critics have often told you we have Blacks' Hispanics, etc. and actually are a
religion of diverse people'. This is designed to counter the false images
portrayed by the others.2) Although in reality, yes, the ratio
certainly isn't that high, you also living in Utah means you see a much less
diverse view of the membership than others. If you worked in the church and had
access to those statistics that's one thing... but we truly are a diverse
religion... UTAH is what isn't diverse. I Love Utah, but we are a very white
state statistically... and I believe that it has nothing to do with the church
as there are always more things to consider.
dlw7 said, "However, my issue is the idea of "Advertising" the
Church to make it more socially acceptable to people."I
understand what you're saying but I don't think the advertising campaign is to
make the church more "socially acceptable to people." I think it's to
get people to want to Come Unto Christ and part of that is removing negative
stereotypes, and showing people the practical application of the gospel in
people's lives.I see nothing wrong with advertising the gospel.
Advertising is basically just a word for "getting a message across".
And as someone else on here mentioned, you can't get the message out if you hide
it under a bushell. How will people know unless we tell them?
After reading a couple of the recent comments I suggest we ask ourselves a few
questions..."I'm looking forward to the day when the Utah LDS
loosen their proprietary cultural grip on the gospel and start maturing." -
Is that official LDS doctrine? Does being outside of Utah automatically, or even
probabilistically, make one less of a Mormon? I have seen trends of 'Utah LDS
children do this better, and do this worse' - 'non-Utah LDS children do this
better, and this worse' etc and I've noticed patterns that are sometimes
contrasting, but I have never seen anything to show me that Utahn's are less
Mormon than others or that Utah has a proprietary cultural grip on the
Gospel.The Gospel is not gripped by anyone, it is not controlled by
anyone, save for God himself.When people judge Utah Mormons they not
only are casting judgement, they do it at their own kind. This is simply far
from reason and the question of maturing isn't with non-Utan Mormons, but those
who would judge a Mormon based on where they live or where their from.
Goleta,"Do you think the number of people of color in that ad
actually represent an accurate proportion that exists in the church?"Considering the majority of LDS members live outside of the United
States, with large populations in the Philippines, South and Central America,
and Africa, I'd say that yes, it's pretty accurate. :)
Goleta - Your are correct. It is not representative. There would have to be
way more South Americans included since they are such a large membership. From
the outside, you may not know, but there are more Mormons outside of the US than
inside. Sounds kind of like Mormons are all over the world.
Well said bluecoug, most of the critics of Utah are currently living in Utah and
assume that no other state or country has it's own "culture" or
religious influences.I grew up in Utah until high school, then moved out
of state.30 years later I moved back for several years and was quite
amazed at the faithfulness of the members with regard to family history and
temple attendance.Hence the many temples around the state.So there
must be alot of good being done in Utah.And I also heard the rumor that
the Prophet lives there too;)And if it weren't so "dang"
cold in Utah I'd probably live there again too.
bluecoug89I agree that the use of the electronic age to transmit General
Conferance and other such information around the world is a great thing. I grew
up in the mission field at a time when we had to wait for the Era to be
published to read the talks from General Conferance, so I really appreciate
being able to watch it on TV.However, my issue is the idea of
"Advertising" the Church to make it more socially acceptable to
Irony Guy. Look at the fist quorum of the Seventy. There are a lot of
Hispanics and others there. Pres. Uchtdorf is a German.Because of
the way the church is organized it takes a long time, perhaps 40 years, for
somepne to work his way to the top.
Typical advertisement. Do you think the number of people of color in that ad
actually represent an accurate proportion that exists in the church?
Here we go again with "Utah mormons". Look Iron Guy, I myself have
lived outside of Utah for many years and served a two year mission in Mexico and
I can tell you that "Utah Mormons" really aren't that much different.
I saw the same stuff here as I did in Mexico, Kansas, Colorado and California.
Anywhere you go there is going to be good and bad. I have seen it. Maybe they
aren't the ones who need maturing. . .
Fascinating that the Church is emphasizing a new image of broad diversity. Jesus
invited all nations to come to him, and gradually they are. Now I'm looking
forward to the day when the Utah LDS loosen their proprietary cultural grip on
the gospel and start maturing.
Anybody checking out other church's web sites for their opinions on this public
relation or "damage control", [your point of view]? I'm
certain they have some comments. We have given them something to talk about on
Sundays, I hope not all negative. Their input is a valued resource
and can help us address some problem areas, as they to are our brothers and
dlw7 | 8:33 a.m. June 29, 2011 LOGAN, UTI was not aware that
Heavenly Father and Jesus Christ needed an "advertising campaign" to
make them socially acceptable to everyone. People's lives should speak for
Mormonism not some Broadway show. We have to live in this world, but we do not
become a part of it.-------------Of course our lives should
speak for Mormonism, but if a tree falls in the woods but there is no one to
hear it, does it make a sound?"Ye are the light of the world. A
city that is set on an hill cannot be hid."Neither do men light
a candle, and put it under a bushel, but on a candlestick; and it giveth light
unto all that are in the house."Let your light so shine before
men, that they may see your good works, and glorify your Father which is in
heaven." Matt 5:14With modern technology that light can be
seen across the world. Hold it up -- on billboards, on satellites, on the
internet. Those who seek love and truth will recognize it for what it is, and
be drawn to it.
Aggielove: So LDS and Scientology feel the need to advertise and fund large
marketing campaigns.Interesting correlation.
dlw7:I personally agree and disagree with your comment. I agree that
we should be living in such a way that people see how we act and want to be
around us and get to know Christ but I am not sure I agree with your comment
about the advertising campaign. The church has always tried to use the most up
to date resources to get itself out there. For example, the Book of Mormon was
printed on the printing press. I guess that they could have just written it down
by hand and made a few copies of it but the through the press they were able to
make thousands of copies and give them to thousands of people. They were using
their resources that they had in 1829. Also, in our day we have general
conference broadcasted to the whole world. I guess some people could go, listen,
and then travel around the world reciting what they remembered hearing but that
would be ineffective. Another example of the church using their modern
resources. Why shouldn't we do the same with this advertising campaign? This
will effectively spread the gospel.
Ernest T. Bass | 8:35 a.m. June 29, 2011 Bountiful, UTDo
any other religions have such a huge advertising and marketing department?RecommendRecommendations: 0Church of scientology
I love how the church is using different resources to get us out there. Some
people are afraid of it and say that we are conservative and maybe we should go
back to how we were before but we live in the 21st century. We have so many
advancements in technology and in communications and why should we hide from
that? We should embrace it! Some say that they are use to just missionaries
doing the work and nothing else. My comment to that is that Elder Ballard (I
think) once said that his vision of missionary work is that the MEMBERS do the
finding and the missionaries do the teaching. As we have seen in earlier posts,
members have had the opportunity to answer questions and find people based on
this new type of publicity. That is fantastic! Isn't that what advancements are
for? To improve our situation and spread the gospel? And that is exactly what is
happening. It is amazing! Let's get even more out there and if it brings
criticism let it be. When have we not been criticized? But if we believe this to
be true, why fear what others have to say?
I noted the sentence: "Since they couldn't arrange to get more Mormons to
live in more neighborhoods around the country...." Clearly this was just a
liberty taken by the author and not a policy considered by Church headquarters.
But I chuckled at the prospect of receiving in a big white envelope "...you
have been called to live in Bellvue neighborhood of Platteville Wisconsin. It is
anticipated that you will here indefinitely. As a resident you will retain
meaningful employment, teach your children to ride their bikes, and participate
in community activities."
Bring on and bring out the detractors. Please! The contrast makes the Spirit
of Truth stand out even more.
Do any other religions have such a huge advertising and marketing department?
Its cool to see the church get its name out there via advertising. I like this
campaign because lets face it the U.S. in general is full of stereotyping. Many
have never took time to even research what Latter Day Saints even believe in,
instead they just settle for what the media has to say. I hope they continue to
do this, its cool to see.
I was not aware that Heavenly Father and Jesus Christ needed an
"advertising campaign" to make them socially acceptable to everyone.
People's lives should speak for Mormonism not some Broadway show. We have to
live in this world, but we do not become a part of it.
Pa. Reader,"Those who continue to refer to the LDS Church as
traditionally conservative are often talking about politics and nothing
else."That's an interesting take. My personal opinion is quite
the opposite. If we're following the counsel of the Brethren, we're conservative
in appearance, dress, speech, and conduct. We don't have alcoholic drinks with
our friends, we don't gamble, we don't smoke or get high, and we don't sleep
with our partners before marriage, while in some cities around the world, those
behaviors are the norm. We're also counseled to be fiscally conservative in an
era when many people aren't.I'm going to have to respectfully
disagree with you that it's entirely political.
If we use the word straight when we think of something being right, or in line,
or by the book, then why would gays think there correct in being gay, and then
they refer to nongays as being straight? Victims of there own lack of
Dear Pa Reader: That was a good one. I love it when Democrat members of the
Church try to wax eloquent in rationalizing their political views. It's quite
interesting.The Brethren know exactly what they are doing. The Lord
is in control and he knows how to use every communication advancement to
continue the stone rolling forth from the mountain. He will turn adversity to
his advantage. Those occupants of the "great and spacious building"
will find no lasting success in their ridicule of the Church. It will be turned
to good.The new campaign is fantastic.
esquire"can't be thin skinned anymore?" Thats a good one.
Tell that to all the saints who have defended their faith or to Joseph and
As a New Yorker I can't tell how much more I've had an opportunity to talk about
my faith and church since the Book of Mormon has been on Broadway. The Church's
response and effort to make lemonade from lemons only makes it easier to have
I'm a genealogist and I'm a Mormon. My experience is that other genealogists
who have had opportunities to rub elbows with members of the Mormon faith --
whether at a family history center, at the Family History Library, or other
genealogical venue -- hold a much higher opinion of Latter-day Saints and are
less easily swayed by negative, smear campaigns. Their personal experience
demonstrates to them that we are likable, good people.That has also
been the case for my non-Mormon neighbors here in central Illinois. We had one
family that moved into the neighborhood shortly after us who tried influencing
others regarding us. But again, once people got to know us, they disregarding
what the other family was saying. Several of our neighbors attended our sons'
eagle scout court of honor. I announced that I was never a good boy scout, but
I knew God lived and Jesus is the Christ and that has been the governing
principle of my life. I received very positive feedback, and even got a hug
from one of my neighbors for being so bold in this declaration.
Church media is so full of colorful images. So many black, brown, yellow people
in everything from church mags to Tab Choir camera shots.And the crusade
for amnesty.Bikers, skate boarders, former gang members...Sometimes
I wonder if there's room left for...me.
I think this is great! I just last week had a neighbor tell me she had seen
this billboard on a visit to NYC and is made her curious so she went to the
website. It actually opened a venue for her to ask me some questions she had
wondered about but didn't ask before because she was afraid I would be offended.
Her comment was something to the effect of "since I saw the board I figured
if your church was doing that you'd welcome the questions". Bring them
Those who continue to refer to the LDS Church as traditionally conservative are
often talking about politics and nothing else. While it is true the majority of
Church members in "conservative" areas such as Utah and other western
states share the political views of their neighbors, that should have nothing to
do with their LDS membership.The point of the current ad campaign is
to highlight the diversity of our members, not just in the US, but worldwide.
The truth is each ward and stake, minus western transplants, is very much like
the community in which it is found. Attending one sacrament meeting in central
Utah, and another in New York City or abroad, are very different experiences,
and members of each congregation can learn a lot from one another.The
Church is not a political body and those voices within the Church who insist on
politicizing everything are outnumbered by reasonable, faithful Saints from all
backgrounds, races, and nations. Isn't that wonderful!By the way, to quote
a wise man, "This is not 1830 and there are not just six of us
Just remember, the higher your profile, the bigger the target. You can't be
I think this is a good campaign for the very reason that it 'de-weirds' Mormons
a little bit. When you grow up in Utah, then move away, it's kind of shocking
to hear what everyone thinks about Utahns/Mormons. After all these years, I
defend the Church a lot. *I totally disagree with the Church's
stance on gays and gay marriage, though.But I think Romney and
Huntsman are miles more qualified for POTUS than that crazy-eyed, gaffe prone
Queen of the Tea Party. Obama 2012.
"anonymity gives the uneducated and misinformed an outlet for their
nonsense, when in person they would be laughed to scorn."I
couldn't agree more. in fact... can I quote you on that?
15 and 10 years ago the Church was slow to enter the cyberworld. It hurt me to
see so much negative on the the net. Anti's would about deface reviews of LDS
books on Amazon comments. It seemed like the Church wouldn't or couldn't move
into cyberspace. Now they've move ahead of the curve and have a presence that
far exceeds even the visions I had of what could be if someone would notice. I'm
really impressed! As I look back on how this happened I can see that they were
never behind the curve at all. They took the time to build a solid foundation
for their entry into the cyberworld--not just popcorn going off at random in the
pan. They have prayed about this and put as much effort into this as any
endeavor the Church has ever undertaken. How firm a foundation!
I served a mission in Queens and Brooklyn and would have loved to see more of
this during my time there. Being in New York felt like I had been dropped into
an entirely different world, and there were so many people to meet and speak to
from different parts of the globe that I rarely talked with someone from the
Northwest where I grew up, much less the U.S. Even coming from the west coast,
people were so unfamiliar with Mormons that they weren't sure we celebrated
Christmas and even took offense to me saying I was a Christian. I am excited to
see the Church's incredibly savvy efforts to connect to the world through the
internet - it is in so many ways the pioneering vision of President Hinckley and
his experience with the Church and media resources.I was lucky
enough to help with the temple open house at the beginning of my mission - it
would have been so neat to walk across Times Square with a long skirt, buttoned
shirt, and name tag with that huge ad high above our heads helping us preach the
I was thinking the same thing. Every single Mormon-related news piece I have
ever seen in every conceivable venue--literally hundreds--have almost
immediately turned into an impromptu ecumenical council about the evils of
Mormonism. Then people either turn to your typical anti-Mormon tripe they heard
from a preacher last week, or someone quoting inaccurate historical information
as justification for hating Mormons, Mormonism, Crazy Joe Smith, etc. This is the greatest danger of the internet; the anonymity gives the
uneducated and misinformed an outlet for their nonsense, when in person they
would be laughed to scorn. 'Tis theworld we live in, I suppose.
The LDS Church has always been very conservative and formal. I hope doing this
damage control does not backfire and we lose ground with our long established
quality standards for the sake of public relations. From the old
school, just a little bit "nervous".
Cue the gay marriage, anti-Mormon, and other completely unrelated comments in
3... 2... 1...
It seems odd to me to see Mormon billboards next to glitzy Times Square ads. I
guess that I'm just old school. I still see Church marketing as missionaries in
white shirts and ties, or neighbors inviting people to Trunk or Treat. But I
guess any honest marketing opportunity to give someone a positive image is fine.
It just strikes me as odd for some reason.
It was a great idea to use the "Book of Mormon" play and its
advertising to the benefit of launching this ad campaign. People hear of the
play, then see the billboards, and are starting to think beyond the lights and
music of Broadway.Well done!
Its interesting how modern media sources can bring out the worst and best of
humanity. I'm glad the LDS Church is using the new media to brodcast the true
character and image of the church, to push back at all the modern day mobs and
their lying tactics.