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Comments about ‘LDS advertising campaign elicits 'significant increase' in website visitors’

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Published: Tuesday, June 28 2011 9:11 p.m. MDT

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dlw7
LOGAN, UT

I was not aware that Heavenly Father and Jesus Christ needed an "advertising campaign" to make them socially acceptable to everyone. People's lives should speak for Mormonism not some Broadway show. We have to live in this world, but we do not become a part of it.

Utes21
Salt Lake City, ut

Its cool to see the church get its name out there via advertising. I like this campaign because lets face it the U.S. in general is full of stereotyping. Many have never took time to even research what Latter Day Saints even believe in, instead they just settle for what the media has to say. I hope they continue to do this, its cool to see.

Ernest T. Bass
Bountiful, UT

Do any other religions have such a huge advertising and marketing department?

Civil
Salt Lake City, UT

Bring on and bring out the detractors. Please! The contrast makes the Spirit of Truth stand out even more.

Floyd Johnson
Broken Arrow, OK

I noted the sentence: "Since they couldn't arrange to get more Mormons to live in more neighborhoods around the country...." Clearly this was just a liberty taken by the author and not a policy considered by Church headquarters. But I chuckled at the prospect of receiving in a big white envelope "...you have been called to live in Bellvue neighborhood of Platteville Wisconsin. It is anticipated that you will here indefinitely. As a resident you will retain meaningful employment, teach your children to ride their bikes, and participate in community activities."

bluecoug89
Highland, UT

I love how the church is using different resources to get us out there. Some people are afraid of it and say that we are conservative and maybe we should go back to how we were before but we live in the 21st century. We have so many advancements in technology and in communications and why should we hide from that? We should embrace it! Some say that they are use to just missionaries doing the work and nothing else. My comment to that is that Elder Ballard (I think) once said that his vision of missionary work is that the MEMBERS do the finding and the missionaries do the teaching. As we have seen in earlier posts, members have had the opportunity to answer questions and find people based on this new type of publicity. That is fantastic! Isn't that what advancements are for? To improve our situation and spread the gospel? And that is exactly what is happening. It is amazing! Let's get even more out there and if it brings criticism let it be. When have we not been criticized? But if we believe this to be true, why fear what others have to say?

Aggielove
Junction city, Oregon

Ernest T. Bass | 8:35 a.m. June 29, 2011
Bountiful, UT
Do any other religions have such a huge advertising and marketing department?
Recommend
Recommendations: 0

Church of scientology

bluecoug89
Highland, UT

dlw7:

I personally agree and disagree with your comment. I agree that we should be living in such a way that people see how we act and want to be around us and get to know Christ but I am not sure I agree with your comment about the advertising campaign. The church has always tried to use the most up to date resources to get itself out there. For example, the Book of Mormon was printed on the printing press. I guess that they could have just written it down by hand and made a few copies of it but the through the press they were able to make thousands of copies and give them to thousands of people. They were using their resources that they had in 1829. Also, in our day we have general conference broadcasted to the whole world. I guess some people could go, listen, and then travel around the world reciting what they remembered hearing but that would be ineffective. Another example of the church using their modern resources. Why shouldn't we do the same with this advertising campaign? This will effectively spread the gospel.

Ernest T. Bass
Bountiful, UT

Aggielove: So LDS and Scientology feel the need to advertise and fund large marketing campaigns.
Interesting correlation.

Civil
Salt Lake City, UT

dlw7 | 8:33 a.m. June 29, 2011
LOGAN, UT
I was not aware that Heavenly Father and Jesus Christ needed an "advertising campaign" to make them socially acceptable to everyone. People's lives should speak for Mormonism not some Broadway show. We have to live in this world, but we do not become a part of it.
-------------

Of course our lives should speak for Mormonism, but if a tree falls in the woods but there is no one to hear it, does it make a sound?

"Ye are the light of the world. A city that is set on an hill cannot be hid.

"Neither do men light a candle, and put it under a bushel, but on a candlestick; and it giveth light unto all that are in the house.

"Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven." Matt 5:14

With modern technology that light can be seen across the world. Hold it up -- on billboards, on satellites, on the internet. Those who seek love and truth will recognize it for what it is, and be drawn to it.

eagle651
Chino Valley, AZ

Anybody checking out other church's web sites for their opinions on this public relation or "damage control", [your point of view]?

I'm certain they have some comments. We have given them something to talk about on Sundays, I hope not all negative.

Their input is a valued resource and can help us address some problem areas, as they to are our brothers and sisters also.

Irony Guy
Bountiful, Utah

Fascinating that the Church is emphasizing a new image of broad diversity. Jesus invited all nations to come to him, and gradually they are. Now I'm looking forward to the day when the Utah LDS loosen their proprietary cultural grip on the gospel and start maturing.

bluecoug89
Highland, UT

Here we go again with "Utah mormons". Look Iron Guy, I myself have lived outside of Utah for many years and served a two year mission in Mexico and I can tell you that "Utah Mormons" really aren't that much different. I saw the same stuff here as I did in Mexico, Kansas, Colorado and California. Anywhere you go there is going to be good and bad. I have seen it. Maybe they aren't the ones who need maturing. . .

Goleta
Holladay, UT

Typical advertisement. Do you think the number of people of color in that ad actually represent an accurate proportion that exists in the church?

BobP
Port Alice, B.C.

Irony Guy. Look at the fist quorum of the Seventy. There are a lot of Hispanics and others there. Pres. Uchtdorf is a German.

Because of the way the church is organized it takes a long time, perhaps 40 years, for somepne to work his way to the top.

dlw7
LOGAN, UT

bluecoug89
I agree that the use of the electronic age to transmit General Conferance and other such information around the world is a great thing. I grew up in the mission field at a time when we had to wait for the Era to be published to read the talks from General Conferance, so I really appreciate being able to watch it on TV.
However, my issue is the idea of "Advertising" the Church to make it more socially acceptable to people.

AZRods
Maricopa, AZ

Well said bluecoug, most of the critics of Utah are currently living in Utah and assume that no other state or country has it's own "culture" or religious influences.
I grew up in Utah until high school, then moved out of state.
30 years later I moved back for several years and was quite amazed at the faithfulness of the members with regard to family history and temple attendance.
Hence the many temples around the state.
So there must be alot of good being done in Utah.
And I also heard the rumor that the Prophet lives there too;)

And if it weren't so "dang" cold in Utah I'd probably live there again too.

WA-Aggie
Kent, WA

Goleta - Your are correct. It is not representative. There would have to be way more South Americans included since they are such a large membership. From the outside, you may not know, but there are more Mormons outside of the US than inside. Sounds kind of like Mormons are all over the world.

Sarah Nichole
West Jordan, UT

Goleta,

"Do you think the number of people of color in that ad actually represent an accurate proportion that exists in the church?"

Considering the majority of LDS members live outside of the United States, with large populations in the Philippines, South and Central America, and Africa, I'd say that yes, it's pretty accurate. :)

A voice of Reason
Salt Lake City, UT

After reading a couple of the recent comments I suggest we ask ourselves a few questions...

"I'm looking forward to the day when the Utah LDS loosen their proprietary cultural grip on the gospel and start maturing." - Is that official LDS doctrine? Does being outside of Utah automatically, or even probabilistically, make one less of a Mormon? I have seen trends of 'Utah LDS children do this better, and do this worse' - 'non-Utah LDS children do this better, and this worse' etc and I've noticed patterns that are sometimes contrasting, but I have never seen anything to show me that Utahn's are less Mormon than others or that Utah has a proprietary cultural grip on the Gospel.

The Gospel is not gripped by anyone, it is not controlled by anyone, save for God himself.

When people judge Utah Mormons they not only are casting judgement, they do it at their own kind. This is simply far from reason and the question of maturing isn't with non-Utan Mormons, but those who would judge a Mormon based on where they live or where their from.

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