Comments about ‘LDS advertising campaign elicits 'significant increase' in website visitors’

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Published: Tuesday, June 28 2011 9:00 p.m. MDT

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Cedar Hills, UT

Its interesting how modern media sources can bring out the worst and best of humanity. I'm glad the LDS Church is using the new media to brodcast the true character and image of the church, to push back at all the modern day mobs and their lying tactics.

Beaverton, OR

It was a great idea to use the "Book of Mormon" play and its advertising to the benefit of launching this ad campaign. People hear of the play, then see the billboards, and are starting to think beyond the lights and music of Broadway.

Well done!

Indian Expat
Bangalore, Karnataka

It seems odd to me to see Mormon billboards next to glitzy Times Square ads. I guess that I'm just old school. I still see Church marketing as missionaries in white shirts and ties, or neighbors inviting people to Trunk or Treat. But I guess any honest marketing opportunity to give someone a positive image is fine. It just strikes me as odd for some reason.

A voice of Reason
Salt Lake City, UT

Cue the gay marriage, anti-Mormon, and other completely unrelated comments in 3... 2... 1...

Chino Valley, AZ

The LDS Church has always been very conservative and formal. I hope doing this damage control does not backfire and we lose ground with our long established quality standards for the sake of public relations.

From the old school, just a little bit "nervous".


I was thinking the same thing. Every single Mormon-related news piece I have ever seen in every conceivable venue--literally hundreds--have almost immediately turned into an impromptu ecumenical council about the evils of Mormonism. Then people either turn to your typical anti-Mormon tripe they heard from a preacher last week, or someone quoting inaccurate historical information as justification for hating Mormons, Mormonism, Crazy Joe Smith, etc.

This is the greatest danger of the internet; the anonymity gives the uneducated and misinformed an outlet for their nonsense, when in person they would be laughed to scorn. 'Tis theworld we live in, I suppose.

Provo, UT

I served a mission in Queens and Brooklyn and would have loved to see more of this during my time there. Being in New York felt like I had been dropped into an entirely different world, and there were so many people to meet and speak to from different parts of the globe that I rarely talked with someone from the Northwest where I grew up, much less the U.S. Even coming from the west coast, people were so unfamiliar with Mormons that they weren't sure we celebrated Christmas and even took offense to me saying I was a Christian. I am excited to see the Church's incredibly savvy efforts to connect to the world through the internet - it is in so many ways the pioneering vision of President Hinckley and his experience with the Church and media resources.

I was lucky enough to help with the temple open house at the beginning of my mission - it would have been so neat to walk across Times Square with a long skirt, buttoned shirt, and name tag with that huge ad high above our heads helping us preach the gospel!

New Yorker
Pleasant Grove, UT

15 and 10 years ago the Church was slow to enter the cyberworld. It hurt me to see so much negative on the the net. Anti's would about deface reviews of LDS books on Amazon comments. It seemed like the Church wouldn't or couldn't move into cyberspace. Now they've move ahead of the curve and have a presence that far exceeds even the visions I had of what could be if someone would notice. I'm really impressed! As I look back on how this happened I can see that they were never behind the curve at all. They took the time to build a solid foundation for their entry into the cyberworld--not just popcorn going off at random in the pan. They have prayed about this and put as much effort into this as any endeavor the Church has ever undertaken. How firm a foundation!

A voice of Reason
Salt Lake City, UT

"anonymity gives the uneducated and misinformed an outlet for their nonsense, when in person they would be laughed to scorn."

I couldn't agree more. in fact... can I quote you on that?

Beaverton, OR

I think this is a good campaign for the very reason that it 'de-weirds' Mormons a little bit. When you grow up in Utah, then move away, it's kind of shocking to hear what everyone thinks about Utahns/Mormons. After all these years, I defend the Church a lot.

*I totally disagree with the Church's stance on gays and gay marriage, though.

But I think Romney and Huntsman are miles more qualified for POTUS than that crazy-eyed, gaffe prone Queen of the Tea Party.

Obama 2012.

Springville, UT

Just remember, the higher your profile, the bigger the target. You can't be thin-skinned anymore.

Pa. Reader
Harrisburg, PA

Those who continue to refer to the LDS Church as traditionally conservative are often talking about politics and nothing else. While it is true the majority of Church members in "conservative" areas such as Utah and other western states share the political views of their neighbors, that should have nothing to do with their LDS membership.

The point of the current ad campaign is to highlight the diversity of our members, not just in the US, but worldwide. The truth is each ward and stake, minus western transplants, is very much like the community in which it is found. Attending one sacrament meeting in central Utah, and another in New York City or abroad, are very different experiences, and members of each congregation can learn a lot from one another.
The Church is not a political body and those voices within the Church who insist on politicizing everything are outnumbered by reasonable, faithful Saints from all backgrounds, races, and nations. Isn't that wonderful!
By the way, to quote a wise man, "This is not 1830 and there are not just six of us anymore."

Athens, GA

I think this is great! I just last week had a neighbor tell me she had seen this billboard on a visit to NYC and is made her curious so she went to the website. It actually opened a venue for her to ask me some questions she had wondered about but didn't ask before because she was afraid I would be offended. Her comment was something to the effect of "since I saw the board I figured if your church was doing that you'd welcome the questions". Bring them on!!

Say No to BO
Mapleton, UT

Church media is so full of colorful images. So many black, brown, yellow people in everything from church mags to Tab Choir camera shots.
And the crusade for amnesty.
Bikers, skate boarders, former gang members...
Sometimes I wonder if there's room left for...me.

metamora, IL

I'm a genealogist and I'm a Mormon. My experience is that other genealogists who have had opportunities to rub elbows with members of the Mormon faith -- whether at a family history center, at the Family History Library, or other genealogical venue -- hold a much higher opinion of Latter-day Saints and are less easily swayed by negative, smear campaigns. Their personal experience demonstrates to them that we are likable, good people.

That has also been the case for my non-Mormon neighbors here in central Illinois. We had one family that moved into the neighborhood shortly after us who tried influencing others regarding us. But again, once people got to know us, they disregarding what the other family was saying. Several of our neighbors attended our sons' eagle scout court of honor. I announced that I was never a good boy scout, but I knew God lived and Jesus is the Christ and that has been the governing principle of my life. I received very positive feedback, and even got a hug from one of my neighbors for being so bold in this declaration.

Provo, UT

As a New Yorker I can't tell how much more I've had an opportunity to talk about my faith and church since the Book of Mormon has been on Broadway. The Church's response and effort to make lemonade from lemons only makes it easier to have these conversations.

Cedar Hills, UT


"can't be thin skinned anymore?" Thats a good one. Tell that to all the saints who have defended their faith or to Joseph and Hyrum.

Somewhere in Time, UT

Dear Pa Reader: That was a good one. I love it when Democrat members of the Church try to wax eloquent in rationalizing their political views. It's quite interesting.

The Brethren know exactly what they are doing. The Lord is in control and he knows how to use every communication advancement to continue the stone rolling forth from the mountain. He will turn adversity to his advantage. Those occupants of the "great and spacious building" will find no lasting success in their ridicule of the Church. It will be turned to good.

The new campaign is fantastic.

Junction city, Oregon

If we use the word straight when we think of something being right, or in line, or by the book, then why would gays think there correct in being gay, and then they refer to nongays as being straight? Victims of there own lack of communication skills.

Sarah Nichole
West Jordan, UT

Pa. Reader,

"Those who continue to refer to the LDS Church as traditionally conservative are often talking about politics and nothing else."

That's an interesting take. My personal opinion is quite the opposite. If we're following the counsel of the Brethren, we're conservative in appearance, dress, speech, and conduct. We don't have alcoholic drinks with our friends, we don't gamble, we don't smoke or get high, and we don't sleep with our partners before marriage, while in some cities around the world, those behaviors are the norm. We're also counseled to be fiscally conservative in an era when many people aren't.

I'm going to have to respectfully disagree with you that it's entirely political.

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