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'I'm a Mormon' campaign expands to N.Y.

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  • Independent Henderson, NV
    June 16, 2011 5:00 p.m.

    Mom of 2, the problem is that no matter how much good we do, the best people say of us is "Those Mormons are nice people, but boy are they nuts." We're not comfortable with that characterization, because some of our "nutty" beliefs are actually quite important to a full understanding of the purpose of life in our view. And that full understanding has so much more potential to change people's lives and make them happy than our kind acts of service alone. I think maybe that if people can see that we put our pants on one leg at a time, a few of them they might think twice before simply dismissing our sincere religious beliefs as fairy tales. They might actually give those beliefs some fair consideration, and they might even sit and think about what they would mean to them personally. It's worth it if even one person does that.

  • barbara Carlsbad, CA
    June 16, 2011 4:52 p.m.

    I would assume that the ad campaign was worked out long before the broadway production was mounted. Nothing the church does is the result of people standing around the water cooler and saying, "Hey what about this? Let's do it by next week."

  • Mom of 2 Eagle Mountain, UT
    June 16, 2011 12:23 p.m.

    The best kind of "advertising" anyone can do, on a church or individual level, is to live a good life. Help your fellow man. The LDS church does this already, but I think it would be better PR for them to donate the money to a good cause instead of putting up ads telling everybody how normal they are. Don't force everybody to look at you and see how mainstream you are; just go about your life quietly and do the best you can, and people will notice on their own.

  • Independent Henderson, NV
    June 16, 2011 10:42 a.m.

    Ernest, why would we want to take away Central Americans and Africans? Are they somehow worth less, because many of them aren't as educated as people in New York? That doesn't sound very Christian at all. Blessed are the meek, for they shall inherit the earth...Many that are first shall be last and the last shall be first...Inasmuch as ye have done it unto the least of these my brethren... Are you seeing the pattern here? It's no surprise that people who think they know everything aren't joining the LDS Church. I don't think that is a bad thing, except as to the standing of those people in the eyes of God, but that is their choice. I'm okay if people still think we're weird after seeing the ads. Of course we are different. I think the point of the ads is to show that different can be a very good thing, not necessarily to show that Mormons are normal. I know this will be lost on very many people, but many of those simpler folks that Jesus speeks so highly of will get it. That's really all that matters to us.

  • katiefrankie Provo, UT
    June 16, 2011 10:12 a.m.

    Hey, c'mon, that's not fair! My family are converts and everyone has a college degree in my family (two in business, two in the humanities/languages), two of us are bilingual, and I am trilingual. Both my sister and I aspire to advanced degrees, but as that takes additional time and money, we aren't there just yet. I will admit that finding whole families of "highly educated" folks is rare at times, but perhaps that is because being learned and being humble aren't often compatible. Who knows? I have noticed that a growing trend in convert baptisms is smart, educated teenagers whose friends introduce them to the Church, and often that is how families are converted. In fact, that is how my family joined.

  • Ernest T. Bass Bountiful, UT
    June 16, 2011 8:34 a.m.

    Mormons view these ads and believe they look great, they have a biased view.
    Non-mormons view these ads and think mormons are still wierd. Take away Central American and Africa and convert baptisms are down and when there are converts they aren't exactly educated types who are getting baptized.

  • nayajja` Ephraim, UT
    June 16, 2011 6:31 a.m.

    @Mormoncowboy:
    Hmm... I find quite a few entries in the campaign by people that are pretty much like your "Hi I am Bob, I work for a construction company..." I found a guy who worked in a bakery, a mother who raised her kids and now is trying to go back to college, a single mom with 4 kids who "works for the government in an 8 to 5 job," a professional housecleaner, a guy who works in the sheetmetal industry.

    If highly educated people show up on the profiles more than you would like, it is probably because those are the people more likely to read internet sites like this and to take the initiative to write a blurb about themselves.

  • nayajja` Ephraim, UT
    June 16, 2011 6:06 a.m.

    @Pagan "Why do mormons feel the need to shove their chosen lifestyle in our face?"

    You have it wrong. Mormons invite, not shove--mainly because they believe their religion promotes happiness and they want to share.

    On the other hand, part of the reason they feel the need to share their beliefs is because of all the shoving the world is doing into the faces of Mormons' children:

    Gays don't invite; they try to shove their lifestyle choices into educational curricula and they try to illogically compare their lifestyle choices with race discrimination, and they try to pass laws making criminals of those who disagree with their lifestyle choices, meanwhile forgetting all about laws prohibiting discrimination on the basis of religion.

    Pornographers don't invite; they try to shove their filth into our homes and onto our children's cell phones, to enrich themselves.

    The entertainment industry doesn't invite; it creates outrageous "entertainments" based on hurtful and false stereotypes that mock our religion, to enrich themselves. What if the Broadway musical had been a mocking attack on the "values" of gay people? Think it would win Tony Awards?

  • Zelph Kinderhook LOS ANGELES, CA
    June 16, 2011 2:34 a.m.

    I doubt that this campaign is working. It's been largely upstaged by the excellent "I'm An Ex-Mormon" series on YouTube. You see tons of "dislikes" for the "I'm a Mormon" videos, and tons of "likes" for the Ex-Mormon ones. Waste of money that could be better spent on charity.

  • cg1020cg ABERDEEN, WA
    June 15, 2011 8:59 p.m.

    Joggle,

    Prove to me that Satan does not exist. Well, you cant. But lets say there is no Satan of legends. So what you telling me is that many people are just plain evil. Well that is a very negative view of the world. I dont think most people plan on being evil or doing evil things. I never seen a child that was evil by nature. So if you think we make up satan, well its better then how you look at people as being evil in nature in a mass scale.

  • Joggle Clearfield, UT
    June 15, 2011 6:20 p.m.

    @cg1020cg

    First you have to prove Satan exists! I'm certain you can't....so the case is NOT closed....far from it!

    People believe in Satan ecause they need a reason for evil.... and blaming it on someone is easier then just accepting that evil simply exists.

  • cg1020cg ABERDEEN, WA
    June 15, 2011 4:27 p.m.

    Hmmm, to those on this blog that question why would the LDS church put up these advertisments or question the need for our church or any church to engage in advertisment. Well, how many times is Satan advertising on the tv or print for people to follow him? Case closed!!!

  • friedeggonAZstreets Glendale, AZ
    June 15, 2011 3:58 p.m.

    Wow! So many opinions about what the church should or should not do with it's money. If you believe The Church of JESUS CHRIST of Latter-day Saints is the true and only church out there run by Christ himself; then you shouldn't have issue with how or what the leaders do with our tithe money. It's to further the gospel. I think this is a great idea. I know this is going to open many doors for people to really know about The Book of Mormon and not what this crazy Broadway show has to say about it. I can't wait to hear the stories of conversion this will bring about.

  • Razzle2 Bluffdale, UT
    June 15, 2011 3:20 p.m.

    I remember when Conan O'Brian and Andy Richter did the "Mormon Song" on the tonight show. It was full of gibberish and at the end they admitted they didn't know enough about Mormons to do a full song. It was great as it made fun of those that mock Mormons ignorantly. I think there is an interest though to know more. This campaign can help.
    All Mormons like raspberry shakes and trampolines! (Perhaps Utahns, but not just Mormons.)

  • Mormoncowboy Provo, Ut
    June 15, 2011 2:39 p.m.

    If the intent was to clear up understanding's then the Church would have approached the campaign by creating a forum where members submit their bio's freely, without requiring approval. All bio's would be accepted and posted. They're not! Instead we get attractive couples who represent middle to high income brackets telling us how succesfull and interesting they are, and plus "they're Mormon". How about,

    "Hi, my name is Bob. I work for a construction company in Southern Utah, and I'm just a regular guy. My wife and I have been saving up for three years to remodel our kitchen, and here's a picture of my family. Oh, and I'm a Mormon".

  • twelvestringsam Orem, UT
    June 15, 2011 2:04 p.m.

    Advertising religion? I don't think so.

    This could be an opportunity clear up obvious misrepresentaions and misunderstandings created by this production.

  • atl134 Salt Lake City, UT
    June 15, 2011 1:36 p.m.

    "but do they know what it means to be a member? Lots of folks are putting forth incorrect ideas of what it means to be a member of the Church, this campaign just clarifies the issue. "

    I don't think this campaign does anything to tell people what being a member means. The incorrect ideas people have about the church typically deal more with doctrine than "wow, I didn't know Mormons could be engineers" type things.

  • KM Cedar Hills, UT
    June 15, 2011 12:44 p.m.

    The church is not trying to win a popularity contest, its just trying to state who we are and what we believe. Insted of letting others define us.

    xscribe

    Its because our leader, Christ, said "take this gospel to the entire world." So we are just trying to follow the true sheppherd.

  • Truthseeker SLO, CA
    June 15, 2011 12:24 p.m.

    Sorry, "I'm a Mormon" just seems pathetic--like saying "I'm not a nut" or whatever. Sometimes it seems the "business" side of the Church warps/dominates the spiritual side.

  • procuradorfiscal Tooele, UT
    June 15, 2011 12:22 p.m.

    Re: "Why do mormons [sic] feel the need to shove their chosen lifestyle in our face?"

    We could ask the same question of you, substituting "LGBT activist" for "Mormon."

  • Jack Aurora, CO
    June 15, 2011 12:20 p.m.

    Maybe some clarification would be in order. The advertising is there to show that the caricature of the Church and its members is not factual. There are many kinds of people who are members of the Church, and we don't wear black suits and hats and chinstrap beards or practice polygamy, we don't protest at funerals or worship any other than Jesus Christ.

    People are very aware of Mitt and Jon's religion, but do they know what it means to be a member? Lots of folks are putting forth incorrect ideas of what it means to be a member of the Church, this campaign just clarifies the issue.

  • Mom of 2 Eagle Mountain, UT
    June 15, 2011 12:13 p.m.

    If you have to take out ads proclaiming how normal you are, chances are good that you're not. This just screams "desperate" to me.

  • Schwa South Jordan, UT
    June 15, 2011 12:02 p.m.

    I am an atheist.

  • Belching Cow Sandy, UT
    June 15, 2011 11:30 a.m.

    @Pagan
    "Why do mormons feel the need to shove their chosen lifestyle in our face? :) "

    That's pretty funny. Maybe the LDS Church does have something in common with the LGBT community.

  • Truthseeker SLO, CA
    June 15, 2011 11:26 a.m.

    Somebody mentioned the humanitarian work the Church does. If you look at the data the Church provides, over the past 25+ yrs it translates to $25 million/yr. I would like to see the Church expand it's humanitarian efforts both here and abroad. The Catholic church in our area provides supper M-F to the homeless (our Relief Society participates 1/mon). Another (non LDS) church in our area provides sleeping quarters for homeless every night. A teacher recently told me she knows/believes there are children living in cars in our school district. And there was an article in DN not too long ago about a medical clinic in SLC serving homeless children which always runs short of funds. The need is so great everywhere.

  • Independent Henderson, NV
    June 15, 2011 11:15 a.m.

    I suspect there will be a lot of New Yorkers who see these ads and simply laugh and make a snide remark, but if this whole campaign results in one person joining the church, it was worth it. As far as the people it alienates, they weren't interested anyway. It's the same thing with how the church sends out young, inexperienced, naive 19 year olds as missionaries. The pure in heart will listen to them. The people who don't take them seriously were never going to listen anyway.

    In light of the many widespread misconceptions that people have about Mormons, I think this advertising campaign is very appropriate. I also think it is a bit inacurrate to say that the aim of the campaign is to show that Mormons are normal. Of course we're not normal. Look around you. Normal is broken. Who in their right mind would want to be normal? What I think the campaign is trying to show is that although we are different, we still put our pants on one leg at a time. We're different for sure, but you don't have to join a convent or give up electricity to be a Mormon.

  • Joggle Clearfield, UT
    June 15, 2011 11:01 a.m.

    @Theeng2

    I find the exact opposite! Opposition is alive and well on the internet.....and I think the LDS Church is rightfully concerned. The religion can no longer hide behind the Mormon curtain!! This is why it is trying to defend itself. I mean no offense, but as somebody who lived outside the Mormon bubble most of their life....you may be normal people with jobs and hobbies, but your culture and lives aren't as normal as you seem to think. Moving here was a culture shock for me. Sincerity or genuineness is not a virtue I commonly find in Mormons! One of my first encounters involved "the persecution complex" coming out of thin air without saying a word! Although misconceptions can occur with just about anything....you all see your religion as something it is not and the public often rightfully sees "the religion" for what it is! Many converts find a different truth after they join and learn about the Church from within. That's why so many leave or become inactive. The Church paints a picture of normalcy that isn't true.

  • skeptic Phoenix, AZ
    June 15, 2011 10:52 a.m.

    % New Yorker: I appreciate your follow up and I am not ignoring your kindness. It is just that it is a lengthy discussion and I don't know that the DN approves of it. But in a nut shell: I see nothing parsimonious about accpteing a believe in the Book of Mormon. To the contrary one must jump through a million hoops of contriditions and unsubstantiated claims. There is no prove or evidense for a historical Book of Mormon. And therefore, the law of parsimony and the kiss pricipal are applicable. The believe in the Book of Mormon is no more than a desire to believe in a work of fiction that one finds comfortable, useful, inspiring and important to ones life purpose. I suppose. I do believe that the Book of Mormon has build charactor in many believers, but I also belive it has kept many from discovering their true identities. Ie: one major example the American Indian.

  • 5 Orem, UT
    June 15, 2011 10:50 a.m.

    Instead of getting enraged about the smut musical remember this. There is such a small percentage of the population who will ever see the musical, and those people are mostly regular broadway patrons, who recognize it for what it is. The vast majority will never see it, and they will soon forget the specifics of what the play is. All they will remember is something about a play about something about the Mormons. In most cases that exposure will elevate the existence of the LDS church into a new recognition, however minimal.

  • Mormoncowboy Provo, Ut
    June 15, 2011 10:46 a.m.

    The campaign doesn't bother me much, I don't mind proselytizing. Still, the "And I'm a Mormon Campaign" should be rather discouraging to the lower-class Mormons (economically) who seem not to get fair representation from this campaign. The Church is sending out a subtle message here of who they prefer to represent them. Not the meek, humble, the poor, that Jesus mentioned in the Sermon on the Mount, but rather the successful and impressive!

  • Eddie Syracuse, UT
    June 15, 2011 10:45 a.m.

    I personnally love it when there is a "big todo" about the Church. It brings out those who are honestly seeking something and they will investigate the Church. As a missionary, we could always tell when a local congregation would have their "anti-Mormon nights". We would tract the following day and find more investigators that resulted in more converts for us.

    Keep up the work all you anti's, we love to convert those who are truly "ready".

  • Eddie Syracuse, UT
    June 15, 2011 10:41 a.m.

    @ Pagan

    Since when is the LDS Church has the "need to shove their chosen lifestyle in our face?" I guess we could respond with "since when do we need people like Pagan to seek out and read articles about us and then make rude comments"?

    It is you who chose to read the article, or read billboards or anything else that is Mormon. If you don't like it you can ignore it and go about your life.

  • Flashback Kearns, UT
    June 15, 2011 10:34 a.m.

    We need to have ads like this to counteract people like Warren Cole Smith.

  • sergio Phoenix, AZ
    June 15, 2011 10:18 a.m.

    RE: J-TX, You state: "Funny, Sergio, I missed your conference talk last April. Oh, you're NOT a prophet? Well, then, I guess you DON'T speak for God and Jesus, then, do you?"

    Thank you for your response J-TX. I guess I have been reading too many of the Mormon posts where they tell us what God says,thinks, acts and does, so I got carried away and started thinking like them. Thank you for bringing me back to reality. If I get carried away again just bring me my coffe, that usually wakes be up and gets me back on track. I hope you are having a real good day.

  • katiefrankie Provo, UT
    June 15, 2011 10:16 a.m.

    Really, New Yorker? That is rad! I served a mission in Queens/Brooklyn/Long Island in the last few years and spent some time in the Plainview, NY chapel built from the Salt Lake Temple model walls created for the 1964 World's Fair in Queens. I found out about the Church from grandparents and a friend in middle school with a less-than-soft touch but an earnest heart. And I couldn't be happier.

  • Captain Kirk Lehi, UT
    June 15, 2011 10:16 a.m.

    @ Pagan | 8:53 a.m. June 15, 2011
    "Why do mormons feel the need to shove their chosen lifestyle in our face? :)"

    Because they are proclaiming the gospel of Christ and trying to save people ... according to what they believe.

    They are all sorts of messages being thrown into our faces everyday: Political, moral, religious, and commercial.
    You find the message distasteful because it goes against your agenda but many find joy and fulfillment in the LDS message.

    I find many messages distasteful because they go against MY beliefs or are designed to separate people from their money.
    I often find your prolific comments as an effort to "shove" your lifestyle in others faces. I know that you see it differently.
    I realize that everyone has a right to speak.

    At least the LDS message is, in my opinion, an effort to help people.

    I'm pretty sure you believe the same way about your message.

  • Theeng2 Holladay, UT
    June 15, 2011 10:15 a.m.

    I would say 1 out of 50 sites on the internet is pro LDS. If we're trying to get the record straight we have a lot more work to do with the internet.

  • Two Cents Springville, Utah
    June 15, 2011 9:52 a.m.

    I think the I'm a Mormon campaign is refreshing and interesting. I trust the church leadership to be judicious in how they spend money. And these spots are sure to increase top-of-mind awareness in viewers, which may be just what the missionaries need as they contact people.

    We have to remember that there are millions of people who really have no idea who we are or what we believe. And if this campaign can put them at ease just a bit and tell them, "Hey, we're normal people with jobs and lives and hobbies and culture," they might be more accepting.

  • Joggle Clearfield, UT
    June 15, 2011 9:51 a.m.

    @ed in atl

    Thanks for your humor....but unlike your imaginary friend....atheists are REAL!!

  • Pagan Salt Lake City, UT
    June 15, 2011 9:47 a.m.

    'Funny, Sergio, I missed your conference talk last April. Oh, you're NOT a prophet? Well, then, I guess you DON'T speak for God and Jesus, then, do you?' - J-TX | 9:14 a.m. June 15, 2011


    So...it's ok for one person to talk to God...

    but not another?

    I'm not trying to DENY your ability to believe. It is your choice.
    But I am, and have every right to, point out that religion dosen't make any sense.

  • christoph Brigham City, UT
    June 15, 2011 9:46 a.m.

    During the polygamy years, we were seen as very odd. Now today in 2011, we are the normal ones when it comes to marriage. So, YES!!-- today we are normal and ordinary: it is society that is not. If a person can't say no to gay marriage, they will never say no again the rest of their life.

  • New Yorker Pleasant Grove, UT
    June 15, 2011 9:18 a.m.

    Sorry, skeptic. In the story of the great feast in Luke 14, "the lord said unto the servant, Go out into the highways and hedges, and compel them to come in, that my house may be filled. For I say unto you, That none of those men which were bidden shall taste of my supper." The word "compel" here is the Greek "anagkazo" which can also be taken to mean "entreat."

    My personal story is that I found the Church in 1964 only because of the Mormon Pavilion at the New York Worlds Fair. It was a bold move by the Church that included producing "Man's Search for Happiness" and building a mock-up of the Salt Lake Temple facade. In 2001-2 I was street preaching in Mannheim and Aachen Germany standing on a turned-over soda case. No, the scriptures make it fairly clear that the prophet hasn't gone astray on this.

    Sorry that I haven't heard from you yet about the BOM and parsimony.

  • JoeBlow Miami Area, Fl
    June 15, 2011 9:18 a.m.

    While I am confident that the advertising campaign motives are sincere, the LDS hierarchy are certainly astute businessmen.

    I would have to believe that they have done a cost/benefit analysis of this campaign.

    And one factor in that equation would have been new tithing money from potential converts from this campaign.

    I am not suggesting that it is only about the money, but that its impact was considered.

  • J-TX Allen, TX
    June 15, 2011 9:14 a.m.

    @ sergio | 8:53 a.m. June 15, 2011 "God doesn't approve and Jesus doesn't like this kind of pandering to human emotions. They look to hear the voice of truth sayers."

    Funny, Sergio, I missed your conference talk last April. Oh, you're NOT a prophet? Well, then, I guess you DON'T speak for God and Jesus, then, do you?

  • ed in atl Duluth, GA
    June 15, 2011 8:56 a.m.

    @ joggle
    I don't believe in athiests!!

  • sergio Phoenix, AZ
    June 15, 2011 8:53 a.m.

    God doesn't approve and Jesus doesn't like this kind of pandering to human emotions. They look to hear the voice of truth sayers.

  • Pagan Salt Lake City, UT
    June 15, 2011 8:53 a.m.

    Why do mormons feel the need to shove their chosen lifestyle in our face? :)

  • SG in SLC Salt Lake City, UT
    June 15, 2011 8:40 a.m.

    @Honor Code | 1:29 a.m. June 15, 2011

    I wouldn't get my knickers in a twist too much about the LDS Church spending some money on advertising. A major facet of the Church's mission is to "proclaim the Gospel," and this is just one of many ways in which it attempts to accomplish that mission.

    With regard to other things the Church could do that would benefit many, perhaps you've heard of LDS Humanitarian Services? Or the LDS Perpetual Education Fund? Or LDS Social/Family Services? If not, you could Google them and learn a little more about a few of the many things the Church does for the benefit of people (most without any regard for the recipient's membership or affiliation status with the Church).

  • DonO Draper, UT
    June 15, 2011 7:59 a.m.

    I'm not certain this is necessary. An ad campaign of this nature can cost well into seven figures. It definitely will raise curiosity and perhaps open some doors for missionaries, but it seems to me it would be better to spend the money on humanitarian initiatives.

  • procuradorfiscal Tooele, UT
    June 15, 2011 7:52 a.m.

    Re: "I just don't understand the need to advertise one's religion . . . ."

    I've never understood the need to ridicule or demonize another's religion. Unless there is some ulterior motive. Such as defeating a Mormon running for office because you disagree with his positions, but recognize that a disingenuous attack on his religion is more likely, at least historically, to defeat him than an attack on his politics.

    For example.

  • skeptic Phoenix, AZ
    June 15, 2011 7:43 a.m.

    This type of political advertising seems awful cheesee for a main stream religion and not too church like.

  • Ernest T. Bass Bountiful, UT
    June 15, 2011 7:38 a.m.

    They seem kind of desperate. We went from "we are a peculiar people" to "look we're totally normal".

  • RanchHand Huntsville, UT
    June 15, 2011 7:38 a.m.

    Truthseeker | 12:25 a.m. June 15, 2011
    SLO, CA
    I swear we Mormons seem to have an obsession about being with the "in" group like some popularity contest. Instead, we ought to just live the Gospel, be engaged in humanitarian efforts in our communities with others and forget about ourselves.

    ---

    Beautifully stated.

  • LeDoc SLC, UT
    June 15, 2011 5:03 a.m.

    There is an age old adage when it comes to dealing with smut...."I won't dignify that with a response" I'm going the multimillion $ "glitz" route I think the church could be see as running scared. It's also possible that somew will construe this as a back door way to support a political candidate (I mean SERIOUSLY) who doesn't know Mitt's Mormon?) and get around having to report the $ spent as campaign contributions. There was plenty of flack over reporting after the prop 8 fiasco. A lesson about "apprearances" should have been learned.

  • Cats Somewhere in Time, UT
    June 15, 2011 2:16 a.m.

    Dear xscribe: the "ulterior motive" is sharing the Gospel of Jesus Christ. That's all.

    I think it's great and I'm glad to hear that the "Book of Mormon Musical" is actually opening doors for the missionaries in New York. I'm not surprised.

  • Honor Code Denver, Colorado
    June 15, 2011 1:29 a.m.

    Spending "money" on advertising is foolish!!! I can think of a lot of other things the church can invest in that would benefit many and it's not "billboards"!

  • Truthseeker SLO, CA
    June 15, 2011 12:25 a.m.

    I swear we Mormons seem to have an obsession about being with the "in" group like some popularity contest. Instead, we ought to just live the Gospel, be engaged in humanitarian efforts in our communities with others and forget about ourselves.

  • WhatsInItForMe Orem, Utah
    June 14, 2011 11:30 p.m.

    Advertising won't change minds "overnight," but it can open doors, and that's one of the main purposes of it. It's why missionaries are so excited.

    Over time, as public figures who are Mormon make the news (in good ways, though), advertising will help even more.

    The gist and feeling of an ad has a lot to do with how it's perceived and accepted, as well. I'd expect that to be effective, based on the few ads I've seen so far.

  • eagle651 CHINO VALLEY, AZ
    June 14, 2011 10:31 p.m.

    The quality of the Mormon Church has always maintained a high standard. I hope in the attempt to defend our faith and the "Book of Mormon" we don't loose focus on Jesus Christ the corner stone of our faith by commercializing ourselves.
    Many will watching how we conduct ourselves. Let us not lower our standards. Concerned

  • Obi-Jon Kenobi Bountiful, UT
    June 14, 2011 9:05 p.m.

    This is exactly what the Church should be doing in light of "The Book of Mormon" musical and the attention it has drawn. Way to take the high road!

  • thebigsamoan Richmond, VA
    June 14, 2011 9:01 p.m.

    @ Joggle: Not sure about an atheists' ad campaign but the "I'm an ex-Mormon" campaign is already in full swing. I was unaware of it until I accidentally clicked on one while watching a video on youtube and realized I wasn't listening to a real Mormon. There will always be opposition to everything the Church promote, and former members will always be among some of it's most bitter and vocal foes.

  • xscribe Colorado Springs, CO
    June 14, 2011 9:01 p.m.

    I just don't understand the need to advertise one's religion, unless there is some ulterior motive, such has voting a Mormon into office, for example.

  • Joggle Clearfield, UT
    June 14, 2011 7:26 p.m.

    I wonder if the atheists will respond with an ad campaign!! That would be awesome!

  • Colorado Reader Littleton, CO
    June 14, 2011 5:57 p.m.

    Wow! I can actually agree with Chris B's comment for a change! Keep up the good work fellow Mormon's! I am a Mormon and Proud of it!

  • CaliforniaCougar Lake Elsinore, CA
    June 14, 2011 5:45 p.m.

    Wonderful campaign. Now if we can just get Huntsman to say 'I am a Mormon' instead of 'tough to define.'

  • Chris B Salt Lake City, UT
    June 14, 2011 5:24 p.m.

    I don't care too much what the Mormons do or dont do, but it does seem like anything related to them gets the liberals bent out of shape - and to me thats funny. So keep up the good work Mormons.