Comments about ‘'I'm a Mormon' campaign expands to N.Y.’

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Published: Tuesday, June 14 2011 7:00 p.m. MDT

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Chris B
Salt Lake City, UT

I don't care too much what the Mormons do or dont do, but it does seem like anything related to them gets the liberals bent out of shape - and to me thats funny. So keep up the good work Mormons.

Lake Elsinore, CA

Wonderful campaign. Now if we can just get Huntsman to say 'I am a Mormon' instead of 'tough to define.'

Colorado Reader
Littleton, CO

Wow! I can actually agree with Chris B's comment for a change! Keep up the good work fellow Mormon's! I am a Mormon and Proud of it!

Clearfield, UT

I wonder if the atheists will respond with an ad campaign!! That would be awesome!

Colorado Springs, CO

I just don't understand the need to advertise one's religion, unless there is some ulterior motive, such has voting a Mormon into office, for example.

Richmond, VA

@ Joggle: Not sure about an atheists' ad campaign but the "I'm an ex-Mormon" campaign is already in full swing. I was unaware of it until I accidentally clicked on one while watching a video on youtube and realized I wasn't listening to a real Mormon. There will always be opposition to everything the Church promote, and former members will always be among some of it's most bitter and vocal foes.

Obi-Jon Kenobi
Bountiful, UT

This is exactly what the Church should be doing in light of "The Book of Mormon" musical and the attention it has drawn. Way to take the high road!


The quality of the Mormon Church has always maintained a high standard. I hope in the attempt to defend our faith and the "Book of Mormon" we don't loose focus on Jesus Christ the corner stone of our faith by commercializing ourselves.
Many will watching how we conduct ourselves. Let us not lower our standards. Concerned

Orem, Utah

Advertising won't change minds "overnight," but it can open doors, and that's one of the main purposes of it. It's why missionaries are so excited.

Over time, as public figures who are Mormon make the news (in good ways, though), advertising will help even more.

The gist and feeling of an ad has a lot to do with how it's perceived and accepted, as well. I'd expect that to be effective, based on the few ads I've seen so far.


I swear we Mormons seem to have an obsession about being with the "in" group like some popularity contest. Instead, we ought to just live the Gospel, be engaged in humanitarian efforts in our communities with others and forget about ourselves.

Honor Code
Denver, Colorado

Spending "money" on advertising is foolish!!! I can think of a lot of other things the church can invest in that would benefit many and it's not "billboards"!

Somewhere in Time, UT

Dear xscribe: the "ulterior motive" is sharing the Gospel of Jesus Christ. That's all.

I think it's great and I'm glad to hear that the "Book of Mormon Musical" is actually opening doors for the missionaries in New York. I'm not surprised.


There is an age old adage when it comes to dealing with smut...."I won't dignify that with a response" I'm going the multimillion $ "glitz" route I think the church could be see as running scared. It's also possible that somew will construe this as a back door way to support a political candidate (I mean SERIOUSLY) who doesn't know Mitt's Mormon?) and get around having to report the $ spent as campaign contributions. There was plenty of flack over reporting after the prop 8 fiasco. A lesson about "apprearances" should have been learned.

Huntsville, UT

Truthseeker | 12:25 a.m. June 15, 2011
I swear we Mormons seem to have an obsession about being with the "in" group like some popularity contest. Instead, we ought to just live the Gospel, be engaged in humanitarian efforts in our communities with others and forget about ourselves.


Beautifully stated.

Ernest T. Bass
Bountiful, UT

They seem kind of desperate. We went from "we are a peculiar people" to "look we're totally normal".

Phoenix, AZ

This type of political advertising seems awful cheesee for a main stream religion and not too church like.

Tooele, UT

Re: "I just don't understand the need to advertise one's religion . . . ."

I've never understood the need to ridicule or demonize another's religion. Unless there is some ulterior motive. Such as defeating a Mormon running for office because you disagree with his positions, but recognize that a disingenuous attack on his religion is more likely, at least historically, to defeat him than an attack on his politics.

For example.

Draper, UT

I'm not certain this is necessary. An ad campaign of this nature can cost well into seven figures. It definitely will raise curiosity and perhaps open some doors for missionaries, but it seems to me it would be better to spend the money on humanitarian initiatives.

Salt Lake City, UT

@Honor Code | 1:29 a.m. June 15, 2011

I wouldn't get my knickers in a twist too much about the LDS Church spending some money on advertising. A major facet of the Church's mission is to "proclaim the Gospel," and this is just one of many ways in which it attempts to accomplish that mission.

With regard to other things the Church could do that would benefit many, perhaps you've heard of LDS Humanitarian Services? Or the LDS Perpetual Education Fund? Or LDS Social/Family Services? If not, you could Google them and learn a little more about a few of the many things the Church does for the benefit of people (most without any regard for the recipient's membership or affiliation status with the Church).

Salt Lake City, UT

Why do mormons feel the need to shove their chosen lifestyle in our face? :)

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