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Comments about ‘International Business: Some brand names don't translate well’

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Published: Friday, Nov. 5 2010 7:00 a.m. MDT

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42istheanswer
SLC, UT

Barf? It can't clean worse than the soap I use in my dishwasher currently. Thats what I want to do every time I empty the dishwasher.

Didn't mantion "Joni Loves Chachi". I think in Korean Chachi means a certain part of the male anatomy. However, this made the show wildly popular in Korea (probably more popular than in the US).

ar294
Pleasant Grove, UT

Hilarious!!!

mgh
Healdsburg, CA

I remember seeing Barf laundry detergent when I was a missionary in Iran back in 1978. I've always wished I had kept an empty box along with the wrapper from Wriggler's gum that I did keep.

Scott Hoskins
Palmdale, CA

There is apparently a lot I don't know about international brand names, and thia article informed me in a very funny way. Thanks!

Prin
Rome, Italy

Very interesting. On this topic, see also a terminologists take in You say Aaaazure, I say Azuuuure

La Escritora
SLC, ut

Congratulations Aaron! a great article. Between the nissan mocco and the mazda laputa, i would buy the nissan but yes I am a spanish speaker, Ole!

monipack
Alameda, CA

This is awesome! I have never really seen mistranslations like these, but I'd love to see one in person.

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