Published: Sunday, Oct. 24 2010 12:00 a.m. MDT
From the article:"Consumers must be made to realize that nothing is free
anymore," he wrote.My response: Broadcasters need to realize that
consumers are fed up with having to watch ads in the middle of something they're
already paying for. In cable's early days the big differentiator between cable
and network television was that cable was payed for but it was ad-free.
We cut the cord when we realized we were being overcharged by a cable &
satellite companies that forced us to buy channels we never watched (and give
poor customer service to boot). Out of the 100's of channels, most of it was
very poor programming. What was once the strength of cable, the specialty
channel, died off because each channel started becoming a clone of the other
channels (non-animated shows on Cartoon Network, Wrassln' on the Sci-Fi Channel,
movies on The Weather Channel, etc.)I'm voting with my wallet and
trying to support the local channels by watching Over-the-Air television.
Apparently more and more people are doing the same. Why do you think Comcast is
trying to buy NBC?
This is a brilliant step, and when I say brilliant I mean idiotic. Old media
once again is shooting themselves in the foot. Trying to enforce old pricing
models in the era of new media and all the options it provides is the equivalent
of sticking ones proverbial head in the sand. It never ceases to amaze me how
major corporations continue to look for short term methods at creating profit at
the expense of long term growth.
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