Comments about ‘Weaving the Web: Utah-based Omniture tracking Net stats to improve marketing’

We've already experienced having gone thru the marketing blitzes of the last few years, most of which is junk-mail, computer pop-ups, wrong "targets', ID theft, phishing, Nigerian nonsense, etc., etc., etc.

Cemetery markers of the near future will have epitaphs recording a person's demise with M.T.D. (Marketed to Death) rather than R.I.P.

Didja notice the word "lucrative" in this article? Sellers and buyers stay alert or you just may have your name in the M.T.D. files.

Google analytics is free. Makes you wonder what these companies are doing with your information.

K2 and Silva, the idea behind web analytics is simple -- to understand what a site user wants at a very deep level, so that what s/he wants is offered to him or her. What is wrong with that?

Just because Google is free doesn't mean it's better quality. Plus they don't offer nearly the services with it that Omniture/Adobe does. Omniture product line is MUCH more diverse and can give you way more data and solution oriented design than Google can.