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Good for the legislature ... finally, someone thinking of money generation. I hope they look hard at states where this has been successful implemented and use all the funds for education!
This is a really bad idea. If this is implemented it will only be a matter of time until the lawsuits begin over what type of advertising is allowed. If school districts are so strapped for cash, maybe they should consider stop spending so much money on things that have nothing to do with academic education.
Buttars will be against that too. He would rather our children walk.
Or just not get an education at all.
School buses are painted yellow for a reason. SAFETY. Don't take chances. There are enough things distracting drivers...do we need to do it on a bus full of children?
Desperate times call for desperate measures. At least this idea won't hurt kids. It's puts something back into the budget instead of always taking something out. Kudos to Rep. Bird.
We tried to do this about three years ago in our school district but because we don't own our school buses they are owned by a private company it was not allowed, guess they were afraid they would miss out on some revenue.
I don't think the article is clear about weather the advertising is directed towards the students or those who drive by the bus. If it is directed towards the students it is in every way unethical because a student is required by law to go to school and is thus captive to the ads. As long as we teach children to place consumerism before more noble ideals such as work ethic and community, our civilization will continue its downward spiral.
Won't hurt kids? Are you nuts? All forms of advertisements hurt all. I mean.... in some states there are ads on kids tests. Or lab books. How ridiculous.
If we are going to have a public education system. The answer is simple. Drop the ads and increase the education budget. Either increase taxes or take it from other areas. In times of need, you drop redundant services. The "spread the wealth" services. You don't reduce the budget on required things like education. That's just dumb.
This is a great idea, and really an obvious one. Inoffensive ads on school buses can be no worse than the billboards that the kids see on the way to school, and in fact, the kids WON'T see them for the majority of the ride, as they sit inside the bus. Actually, why not allow advertising inside the buses too?
I thought this was a great idea....until I read the comment from Anonymous. Excellent point. School buses are yellow for a very good reason.
To Znr4123: What is a "spread the wealth" service? Can I go there and get free state money like the cronies of our unethical legislators?
I am Not sure the kids will pay Big Yellow Attention to the Ads on the Big Yellow Bus.
The Ads and the pretty Pictures would get mose attention on The Little Yellow Bus.
That said if the Companys want to buy Ad Space then I see Nothing Wrong with it.
I agree that this is a great idea, I am from Colorado Springs, there the largest school district, district 11, has been doing this for years generating lots of money to keep their programs going. Next step....advertisements on desks, then in the hallways, then on textbooks. Lets keep thinking how to make some money in schools for schools! As a teacher, I am constantly worried each year if there will be money for next year to keep my job. If I were in the Jordan School District, I would be a lot more worried, but every district is having to make cuts, lets get more advertising in the schools to help increase revenue!
A good idea. At least someone is finally thinking of a way to raise funds without raising taxes.
I think this is a great idea. Go with it Jim. You really ought to file a bill to get rid of Barry Newbold.
School Buses are painted yellow by tradition. It has nothing whatsoever to do with safety. You can't see a yellow school bus any better at 6:00 AM in the dark because it is painted yellow. But you can see the blinking white light on the roof when it's dark.
After all UTA Busses are mostly painted white and we have no problem seeing them. Remember, it is the SIZE of the vehicle, not the color. Why did West Valley have white firetrucks for many years? Was it for safety? Murray has neon greenish yellow fire trucks.
The first time a driver passes a school bus because he thinks it's a billboard, who will he sue - the school district, the bus driver, or the bus owner? When he plows into kids crossing in front of the bus, who goes to jail?
Also, who exactly are you kidding if you think the kids won't read the billboard when it drives up - I take UTA and remember every time how embarrassed I have been to get on a Gus Paulos Chevrolet or Pepsi can bus. Your kids are not as stupid as you think - in spite of going to Utah schools, they can read. Besides, you know that a picture is worth a thousand words. Now, we will de facto endorsement of Pepsi Cola by Jordan School district. Did you think that maybe there would be ads by the Leonardo? They don't have the money to buy the ads - but I'll bet you EnergyPollutions will, as will Pepsi and Coke. What about the first time you see an add by an "energy drink?" Or, who's going to pay for it when that "energy drink" manufacture files suit because the district says no?
Stupid idea.
Who would buy an ad on a school bus. They are only used about 180 days a year and mostly during the morning and afternoon. Who would foot the cost of the frame that signs are put on ? On the surface it may be a good idea but is it worth it ?
As long as they're not hawking anything illegal, immoral, or fattening, sounds like it merits consideration.
One thing, though: it's important that the instant recognition that "I'm looking at a school bus" not be compromised. We shouldn't allow increased risk to the kiddies because a driver is so entranced by the bus' ads that s/he doesn't notice the l'il passengers.
This is an awesome idea! We could place ads for sweetened soft drinks, twinkies and ding dongs!.... Oh and chips too.
The Utah state legislature needs to put up the money that Public Education needs to be innovative and thrive. It is constitutionally mandated in the Utah State Constitution. The legislature loves to starve public education and I am sick of it. PUT UP THE MONEY... RAISE MY TAXES IF NEED BE.
A strong public education system is the backbone of our state.
Now, after layoffs are happening, programs are cut, the pta and people want taxes raised. too little too late the horses are already out of the barn.
Ads on busses, in hallways, on desks? Please. Maybe we can install a casino with slot machines in school foyers. I'm repulsed by these ideas. Our kids are bombarded enough as it is. Why not refocus on learning and providing a nice, safe, clutter-free learning environment instead? I can't imagine that ads in busses would be that significant to offset the possible harms. Once you go down this road, then where? Should not our schools, busses be kept off-limits to crass commercialism? Almost like pimping our kids out. Why not make the tough decisions to cut out waste, fraud and abuse, like cutting out a chunk of those School Administrators. And then, once you have an efficient system --then resource it appropriately?
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