Mark | 8:24 a.m. April 22, 2008
And he drives a Porche?
underconsumptionist | 8:45 a.m. April 22, 2008
Ashby's hope is that "as we drill further into the waste stream, pretty much everything can be recycled."

In other countries, everything IS recycled. We're decades behind the worldwide trend in this country.
RE:underconsumptionist | 1:55 p.m. April 22, 2008
I think it's more correct to say that we're a decade behind the trend of a few small European countries. Which is still behind. As leaders in consumption, we should also be leaders in recycling and sustainability. It's just that when comparing ourselves to the rest of the world, we do pretty well. We just have to do better.
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overconsumed | 1:44 p.m. April 23, 2008
I think that the problem is in the use of the fossil fuels to make and trasport the bales, it may be a step but i know that this isn't the ultimate solution?
almostatic | 2:30 p.m. Sept. 2, 2009
RE: Mark
That he drives a Porsche isn't a bad thing. You have to look at the big picture and consider his Conservation Ratio. This man and his company are responsible for millions of pounds of material getting recycled: his carbon footprint taken as a whole even with the Porsche is significantly more negative than yours and mine. Small contributions are important, but big picture is what will make a real impact.

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Jeff Ashby, who started out driving garbage trucks, is revolutionizing recycling at some retailers.

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