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New LDS ad campaign touts the 'Truth Restored'

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Trent | 3:19 p.m. April 4, 2008
Do you think we will ever see the day when an LDS Church commercial aires during the SUPERBOWL!?

That would be something! "Come unto Christ" right after "Drink Bud Light" and just before the Budweiser Clydesdales!

All kidding aside, I think that is what bothers me about this - can Salvation be made into a Product and sold to mass markets without losing what salvation is all about?
JAY | 3:22 p.m. April 4, 2008
I would like to say your ads are appealing but you can not change people hearts if they don't want to and your church seems to always be that way. i wish you would leave people alone if they don't believe in it then they don't have to. THere is Freedom of religion and you can't make anyone go to any church. You're always trying too hard to get someone to join your church. I would like to say good luck. There are more Non-Christian then Christian.
To Truth Restored 2:33 | 3:47 p.m. April 4, 2008
What do you want explained to you about the Book of Abraham? It's not really that hard to read or understand, but if you want to put your question on the table, maybe someone would answer it for you...
Comments continue below
Just a thought | 3:50 p.m. April 4, 2008
I believe a wise person will study something out, then use that as information, along with the Light they have, to make a good decision. Surely we hope that a person trying to chose a marriage companion, would study out all aspects--not just feelings--before choosing to marry. A wise church should be no different. What looks clinical and calculating, is actually part of the studying out process. I believe the Church of Jesus Christ of Latter Day Saints is guided by revelation. I believe that revelation is augmented when coupled with sincere effort to make wise decisions. I know Jesus Christ is guiding this church; I know He expects us to use all we have been given in intelligence before He will give us more information.

About the history thing--don't let the "history" of the Church lead you astray. Coming from deep historical roots in the Church, I've had the opportunity to study the Church's history as an insider. I have found that at times, people truly have made mistakes, but those were the mistakes of people, not God. I try not to let people and their actions get in the way of my salvation.
Skrupa | 3:47 p.m. April 4, 2008
The Life of Jesus CHrist is not a commercail nor should it be. Making money or gaining power while using His name just seems out of line. Let people live and find it through natural and less wordly ways. Truth sometimes comes in fragments and eventually becomes whole. Why does the LDS church need to run commercials? To compete for numbers? Religion and spirituality really do not need to be a competition for first place and the "numbers game." I would rather see millions go to the poor, the mentally challenged, homeless, and starving countries.
Anonymous | 4:37 p.m. April 4, 2008
Hearsay is different than truth.
One man's testimony does not equal the truth.
South Bend Cougar | 4:40 p.m. April 4, 2008
What if one substituted the word "proselyting program" for "ad campaign" in the title of the article? Are we not doing the same thing that the church missionary program has always done, try to reach out to invite others to hear our story? To all those who "aren't interested," don't go to the web site and don't answer the door when the missionaries knock on your door. Do you get upset watching Ford commercials when you drive a Buick?

Didn't someone mention "straining at a nat and swallowing a camel?"
Repent | 4:45 p.m. April 4, 2008
Completely wrong approach.

Where are the Samuel the Lamanites? Where are the Pauls? Where are the Aarons and the Moseses?

The world needs to be called to repentance not made to feel good.

The PR department has taken over the church.
Truth restored? | 4:48 p.m. April 4, 2008
Jesus said, I am the way the truth and the life. He also said he would be with us even until the end. So tell me, what truth left the earth? Isn't the whole truth all about John 3:16?
Angel Chick in Texas (Convert ) | 4:52 p.m. April 4, 2008
In 1972 I lived at CannonAFB in New Mexico I met a member of the LDS Church and requested Missionary visits. They gave me a copy of the Book of Mormon , a copy of D&C and spent a short time giving their testimony. We were transfered to MountainHomeAFB and became members. I have never been so welcomed in a ward and felt so loved. I was a very defective person, I had been abused emotionally,sexually and physically all of my life. I truly felt God did not exist. I am still a proud member and I have done lots of research to find out the truths of the Church. I was never told any of the past history due to all the military moves so had to find it on my own. I feel I have a stronger testimony for having done my own research.These ads speak to my heart as being the right thing for this "time". Please unless you have been in the place where you needed someone to point the direction for answers to you, don't judge the need for these ads as wrong, not everyone responds to the same approach. Still using 1972 books.
Get over it Slick | 5:03 p.m. April 4, 2008
"We get their 10% too.!!! What do you give to support the spread of truth to the world. Read the Bible. This is an ignorant statement. It takes more than cheap talk to build up the Kingdom of God here on the earth. What are you doing to help good causes?
Anonymous | 5:29 p.m. April 4, 2008
Paul warned that you should no give the meat before the milk. He was telling the missionaries of that day to stick to the basics, God lives, Christ died for our sins and stay away from deep doctrine. If you receive a testimony of the Book of Mormon and the prophet joseph and modern prophet then you have all the testimony you need. The meat of the gospel will happen in time. In the gospel, you will be learning constantly and evolve to higher degrees of understanding. I am 42 and I learn something new each week.
MormonEdie | 5:45 p.m. April 4, 2008
Re: StayAway...Please. I feel sorry for you.
Charity | 5:53 p.m. April 4, 2008
Responding to the critisism over the Church's one billion in humanitarian donations. Citing a figure of $4 per member per year, the writer tried to make us seem cheap. Let's look a little deeper - first of all that billion is to charitible causes OUTSIDE our church - it doesn't take into account helping our own members. It also doesn't take into account the fact that more than half of our members live outside the US, many in developing countries (over 1 million just in Mexico - not exactly a wealthy country). Also, LDS families tend to be much larger than average. How many 8 year olds do you think should be donating to the humanitarian fund? I think that if we had a way of dividing that one billion among however many heads of households of average or above average income are members, it would look a lot more impressive. Especially if we could add the fast offerings (which are much more encouraged, and every penny of which goes to the poor), but the Church doesn't publish those figures. If they did I'm willing to bet the total given to the poor would be many times the humanitarian funding.
Bertram | 5:49 p.m. April 4, 2008
Looks like the PR is working, if you take how many varied Comments we are reading on this Site!!
More People are Hearing about God's True Church and irrespective of Peoples" Views......they are actually seeing, hearing and discussing the Lord's Gospel!
Jesus, even 2000 Years ago, was very subtle in his use of Parables and Miracles, to create an instant PR effect!!
With Modern Technology, which after all, came about by the Knowledge which God endowed us all with, will permit the Lord's True Church to bring more and more yearning Souls into contact with our Young and amazing Humble Missionaries!!!!
In my Country, right this Minute, Billy Graham's Son is using MASS ADVERTISING in just the same Manner.........."what's good for the Goose is good for............!!!!!!
The LDS Church is bringing more and more Souls closer to the knowledge of Our Lord's Restored Gospel!!!!
Greg | 6:15 p.m. April 4, 2008
If we're using technology to its fullest, why can't I pay my tithing & offerings on line yet?
Roger | 6:25 p.m. April 4, 2008
If the church wishes to speak to the truth they should start with the fact that they do not know the truth.
RE: Crathes | 6:23 p.m. April 4, 2008
"If the Mormon church leaders were really inspired, why the need for marketing experts, testing, etc.? Could not their prophets determine what will work best?"
- The Mormon leaders are inspired - to work hard and use their talents the best they can in the Lord's work. Miracles come through strange means. Why did Christ mix clay and put it on the blind man's eyes, instead of insta-healing him without clay?

"And why would Jesus want $1.5 bil spent on a mall?"
- Is building a city ever free? Did the Jews build Jerusalem for free? Did Enoch build Zion for free? It is not wrong for the Church to work with the community to build a pleasant environment for its members.

"Is that what His church and followers would do with money? Or, would they feed the poor, clothe the naked, etc.?"
- Do some research. The LDS church does TONS for the poor and needy worldwide.

"...if the church is so great, why the need to sell it at all?"
- It's precisely because it is "so great" that we want to use every means possible to share the message of Christ with all the world.
Anonymous | 6:46 p.m. April 4, 2008
It always amazes me how ignorant and stubborn some people are! If anyone out there can offer me greater happiness in my life, or more peace, or more joy in day to day living than I experience by living as a good person, as the Church of Jesus Christ of Latter-Day Saints guides me to do, by all means lay it on me! I have never understood where all the unwarranted hatred has come from, we are good people trying to do the right thing. Offer me something better and I'll gladly accept it, but nothing even comes close to the eternal TRUTHS taught by imperfect men and women who try on a daily basis to live good and honest lives. I'm always up for a cordial debate but (and this is for both sides of this argument) come with accurate, unbiased info and lets leave hearsay and already disproven facts out of it.
On a different note, I think the campain is a great move forward and will introduce something into many individuals lives that will improve their lives immeasurably
Marc | 7:19 p.m. April 4, 2008
I think the second comment shows the success of this campaign when cradletograveCatholic said "I've never felt the truth was lost.", So many people have no idea what we are trying to say. That thier was a falling away from christs gospel truth, but it has now been brought back. 95% of people I have spoken with dont understand that single claim. And of course understanding is preliminary to believeing.
Truth | 7:47 p.m. April 4, 2008
Why do we always try and find a way to "be offended" and get angry with the church. It is all about personal application of the principles of the Gospel. John 7:17 "If any man will do his will, he shall know of the doctrine, whether it be of God, or whether I speak of myself."


Also, as stated through revelation, "For there are many yet on the earth among all sects, parties, and denominations, who are blinded by the subtle craftiness of men, whereby they lie in wait to deceive, and who are only kept from the truth because they know not where to find it." I think this will help greatly.
Anonymous | 7:54 p.m. April 4, 2008
If someone out there truly wants to know what is true and asks God the Eternal Father in Jesus's name, the requestor will receive an answer from above. If they ask not really caring or believing they will receive some sort of answer, they very well may overlook their answer. All our answers are based upon each person's faith. I, years ago, received my answer so I know there is one for anyone who really wants to know. Most dubious contributors to this site haven't really wanted to know. I guarantee it.
Just Thinking.... | 8:22 p.m. April 4, 2008
I think that the basic idea that anything that leads people to goodness and love for others is good. This church has wonderful parts that do that. I don't think it wrong to use media to get people's attention. The Bible is a type of media I think.

The comment about truth only being found in revelation bothers me though, because revelation can be just as hard to prove true as history's truths. It seems to me neither one is very easy to prove.

Still, I can't imagine God wants us to close our eyes to using our intellect in our search for truth, which include historical truths. Ultimately, a belief in Jesus probably includes a look at history.

I think people have a right to get angry when we act like know-it-alls - or when we think the "end" of getting them to join the church is more important that the "means" which is just to treat them with respect and love even if they believe differently than we do. Their "revelation" is just as worthy as ours. I can't stomach the salesman tactic - or any tactic - love is the most important truth anyway.


William | 10:29 p.m. April 4, 2008
Threw out history if a man wonted to get some place they walked or rode an animal. Look at how long the world has been around. When the church was restored every thing changed new technology abounded and will be used to further the work of the Lord in these latter days. If some one is seeking for something it doesn�t matter in what way they are introduced to the Church it�s the fact that they found what they have been searching for and will have the opportunity to be thought.
Blaine | 11:47 p.m. April 4, 2008
Brad,

I may have known you when you were a child. The apparent bitterness in your voice is sad to hear.

If God were to show his face tomorrow morning, would you honestly then �believe� again? Why is the �angel story� unbelievable? What �proof�, (not conjecture nor agenda; but irrefutable, solid evidence only) can you specifically offer to show that the Book of Mormon has been �disproven�? When you were actively recruited away from the faith, did those marketers not similarly sell you a dogma which is equally, or even more, difficult to believe as that which you now strike out against? Are those who founded and promulgated your currently accepted dogma any more trustworthy than was Joseph Smith? What stories now give value and meaning to your life?

There's no such thing as �cold�. There's only an absolute lack of heat, or varying degrees thereof. Heat can be removed; thereby creating a false illusion of �cold�. �Cold� can not be �increased�.

The same applies to spiritual things. One can only remove him(her)self from the presence of God. That doesn�t mean there is no God. It means only that we are less able to know Him and His influence.
Boaz | 1:36 a.m. April 5, 2008
"Truth NOW Restored" is misleading.

NOW? As in recent, like the word is defined?

187 years ago is not RECENT.

Curtis Hight | 3:27 a.m. April 5, 2008
Re: Jethro

You are correct "Jesus was a Jew." Then he rose the third day! What immensely good news! I'm glad we're sharing it!
LZ Freedom | 6:23 a.m. April 5, 2008
It was up to me nine years ago to ask the tough questions as an investigator of the Church, and I'm glad I did! Posing these questions publicly will allow people to respond to the still small voice if they choose to.
I'm not afraid of any of our Church History, and I'm proud that the Missionaries primary answer to any of my questions was Search the Scriptures, Ponder it in your Heart, and Pray about it.
My heart was able to hear the answers when it was not what I was looking for!
I'm eternally grateful for our Missionaries, and the wonderful love our Members have for people of other faiths! April 1999 Conversion
KeithMedfd | 7:08 a.m. April 5, 2008
The best and most self-assured Christians that I have met during my lifetime, do not seek to criticize nor tear down others for their beliefs. They search for the good in all persons. They know their leader, Jesus Christ, and follow his example through deep feelings in their hearts. It is completely apparent to all, in being around these special people. They are never negative. Any comments posted here quickly identify a true Christian by their positivity towards others. One need look no further.
the group is #1 | 7:29 a.m. April 5, 2008
Any organization that puts itself before the individual is a monstrous one.
Reese | 9:04 a.m. April 5, 2008
What has been restored.
SHOCKER | 9:09 a.m. April 5, 2008
WOW, to think that the skybridge news had no comments and this had so many. I looked at this and thought...interesting...hmm.. and no more...then I saw the number of comments.

People really need to argue everything don't they.

To those with good friendly commenting:

Cheers!
Angelica | 12:39 p.m. April 5, 2008
CREEPY. Getting members to carry around CARDS with them in their pockets... what are they, robots who work for their church??? And they say they're not a cult. Why can't the Mormons leave the rest of the world along instead of shoving their beliefs down people's throats?
Kelly | 4:59 p.m. April 5, 2008
To KeithMedfd | 7:08 a.m.,

By your (invented) criteria, Jesus himself would not have qualified as a Christian.

Did you forget to read your scriptures? Jesus spoke negatively and harshly against the scribes and pharisees. He stood in the marketplace and cried out with a loud voice against unrighteousness.

You need to open your eyes and pull the scales from them so you can see the truth. This "if you can't say something nice, don't say anything at all" doctrine is fine for preschoolers, but when we grow up we advance to new levels of morality and ethics.

It is time to grow up, my friend.
Anonymous | 5:27 p.m. April 5, 2008
I was a member for over 40 years. I can tell you from personal experience, the Church is a cult. It uses these ads to get people to bite, then they tell you anything and everything to make you feel good. Only after they have you "feeling the spirit" (which is a fraudulent bit of hyped-up emotion), they commit you to baptism and paying tithing. That is the first thing they hit you with: paying tithing. They need to keep their revenue strong.

But then the judgment begins. People judge you and criticize you for not being perfect. They gather into their own little groups and talk behind the backs of others. It is sickening.

The meetings are as boring as can be, and they are a waste of time. AFter 40 years, I found better ways to use my time.

Beware these commercials. They are deceptive.
Anonymous | 6:02 p.m. April 5, 2008
When you read these comments, and if you live around the LDS, you constantly hear how dishonest, deceitful, corrupt, and horrible the media is. Advertisers lie to you to get you to buy their products. Commercials sell you things you do not need, and make you feel inadequate because you don't have the freshest breath, the whitest teeth, the tightest abs, and the funnest parties with Bud Light!

Now the LDS Church has joined the enemy. Now the LDS Church will play in the same space, giving you "lifestyle" advertisements to convince you that your life is miserable without the Church in it; to convince you that "the world" is a horrible place that is going to be destroyed; to persuade you that all the other Churches are false and the only TRUE church is the LDS church!

What an embarrassing trend for those who claim NOT to be interested in MERE NUMBERS, but who claim to be interested in saving individual souls!

Mass marketing is about MASS NUMBERS! Now the Church is using mass marketing.

The word "apostasy" comes to mind...
Hez-Bull-Ahhh | 6:27 p.m. April 5, 2008
What has been restored?

The gospel of Jesus Christ.

Now there is "Another Testament of Jesus Christ" - the Book of Mormon.

Just in case you didn't believe the Old Testament or the New Testament, now you can have Another Testament. Just in case you didn't believe Jesus when he taught the beatitudes, now you can have them repeated in the BOM.

Just in case you didn't get enough of the genocide in the Old Testament, now you can read about more genocide in the BOM.

Just in case you were tired of the persecutions consequent to the Inquisition, now you can see a new religious hierarchy to compete with the Pope, only he is called a Prophet now, and there is debate over whether or not he is infallible.

Just in case you thought that we were finally overcoming the religious fanaticism, elitism, and fascism that almost destroyed the world so far, now there is another contender for contender for hegemony. And the message of this "restoration" is being broadcast using the best marketing methods available!

Now don't you feel blessed?
Jim H. | 9:19 p.m. April 5, 2008
I dont know about some of these comments, but all I know is it leaves a bad taste in my mouth to think of the gospel being sold like a commodity.
Re:My observation on those who j | 9:49 p.m. April 5, 2008
I am saddened that you feel the way that you do. There are many converts like myself who are striving to make my life better and have a closer connection with our Saviour. I feel privileged to be a convert to the truth. I am in good company, after all, Joseph Smith, Brigham Young, Parley Pratt, et. al., were all converts at one point in their life.
Cade | 9:59 p.m. April 5, 2008
I am confident that Mr. Eyring, with his advanced degrees from Harvard Business School, will make sure the Church's revenue model is solid. This ad campaign is no less than we would expect from any other fortune 100 company! Quit criticizing and send in your 10% before all your blessings are revoked!
Rich | 10:49 p.m. April 5, 2008
My heart is glad to hear more people can hear about Christ's church being restored. I know Joseph Smith restored his Priesthood and true teachings back to the earth, which had been lost.
Sue | 12:22 a.m. April 6, 2008
One thing i know for sure.....The Lord has given the church (its members) the commission to preach the gospel to all the earth every living soul. Everyone should have the opportunity to accept or refuse. How we do that is is left up to us as it should be. We are to figure out the details and use what ever means possible. The ads have worked before. I know a family that saw an ad several years ago just after they had lost a son. They called the number and the missionaries came and they were baptized. It changed their life for the good!

There are many ways to give aide...most of the time the church teaches people how to care for their own rather than giving hand outs. People should be careful how they judge Charity and what the money is spent for.
Funny | 12:36 a.m. April 6, 2008
It's funny how the same people who are offended that the LDS Church uses mass advertising campaigns to get peoples attention are the same ones who hate the personal one on one approach with missionaries knocking on their door. They just don't like things they don't understand. Understandable.
Big Guy | 1:42 a.m. April 6, 2008
I want all to know that the members of the LDS Church don't hate those that fail to accept the truth when shared. It is true that they do not always continue to associate with them. It isn't the person they hate it is the sin that they hate just as the Savior hated the sin but loved the sinner. I do my very best to love all people. I do hate their sin. I hate the sin that I commit on occassion. But I don't hate myself. I have been a member of the Church for over 76 years and it has made me a better person. By no means perfect. I wish it were so but it isn't. My heart goes out to those that feel they have been lied to. I know of no lie taught in the Church and I have a good knowledge of Church history. I also know there are a lot of fabricated stories told about the Church and it's leaders. There are people in the Church that have committed heinous acts. That doesn't make the Church not true. I hope that we can all become better people and have brotherly love.
fromvegas | 4:14 a.m. April 6, 2008
It's sad to me to see how much money has become such a stumbling block to so many! The way I see it is that I have found somthing in my life that has brought me great peace and joy and I wish to share it with my brothers and sisters so they can enjoy it as well. If at this time you don't feel that you need these perspectives in your life then I'm glad you have found somthing that works for you! I don't care what gets the conversation going, weather it's a commercial or what ever, I'm glad that I have the opurtunity to meet and communicate about the beliefs that make your life happy and worth living with you.
broderickmom | 6:25 a.m. April 6, 2008
I pay tithing to the Lord. The Church is His authorized agent. I am satisfied with how the church distributes these funds.

I have watched and benefited from their disbursement as I have attended church in warm buildings, felt to make changes in my life as I take sacrament and remember The Savior, attended temples, sent my children to primary taught from lesson manuals paid for by the church and to post-secondary institutions heavily subsidized by the church, enjoyed meals at tables with fellow saints, and much more. This I have done in CA, OH, AK, PA, UT, TX, MI, IL, MA, Wash DC, WA state, Canada, AZ, HI, Italy, Guatemala, Mexico, & Honduras.

The church is speaking for me when they publish these ads.

The ads offer those not of my faith an opportunity to understand a little about me and the faith I espouse.

Ads for products generally do not represent my voice. These ads get MY message out too. They really say, "this is why my colleague broderickmom doesn't drink at social gatherings... it's a mormon thing".

So, read, go online, learn, believe or not- At least embrace a cultural diversity that includes my voice.
not a believer | 7:31 a.m. April 6, 2008
The conscious choice is between either Joseph Smith was telling the truth or was a liar.

Sorry, but I stopped entertaining "the truth" the moment I learned about seer stones, black hats and disappearing golden plates. And was magnified by the "commandment" of having lots of wives.
I know the truth and it is not.. | 8:16 a.m. April 6, 2008
The truth cannot be restored... it was never lost. However, the truth can be corrupted... and it's been corrupted by a small group of people. begun 150 years ago.
History? | 8:55 a.m. April 6, 2008
Look. history is what it is. We have great history and some things in our history that make you think. But I have read the bible many times and know it to be the word of God. But there is some history in there that makes you think too? But it is still true. God does his work through his imperfect children. They make mistakes, work through things, do stupid things but that does not overshadow that God lives and his truth is truth. Don't let history fool you.
Anonymous | 8:56 a.m. April 6, 2008
slick! Must be nice to be so durned off the charts wealthy, money enough for gloss advertising.

Hey, idea... give tithing refunds to the folks that are choosing tithes over decent meals at home instead of trying to "slick" into people's lives with your crazy promises that will only cost a minimum of ten percent of income for the REST OF THEIR LIVES!

How about a refund to the kids who come from poor families that work their patooties off and faithfully give ten percent of every meager dollar they earn to the mormon corp.? Kids like that have to decide when they go to the store to buy their own socks and underwear, their own shampoo and other toiletries what they "won't" get because ten percent of what they earned is gone.

But lets all get some warm fuzzies for the gorgeous advertisements.

Doesn't anybody stop to ask... if this whole religion thing was really so powerful and if this mormon religion was so "the only true religion", would god really require a spread in Time magazine over helping the needy?

If I were a god, I'd be torked.

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