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New LDS ad campaign touts the 'Truth Restored'

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Marketer | 10:05 a.m. April 4, 2008
In the LDS church we believe all knowledge and technological advancement comes from God. If God gives us the technology to mass communicate, why shouldn't we use it for his purposes and reach people more effectively than ever. After the initial contact we can teach each individual in a personal way.
Happy Conference! | 10:12 a.m. April 4, 2008
I can see why the LDS Church chooses to market themselves. There are many, many wonderful people in the Church, and some good values are taught.

Growing up in the Church, I learned to be kind, honest, and to stand up for those who are being treated unfairly. Unfortunately, that was also the reason I had to leave.

To those who are still members, enjoy your conference.
Brad Anderson | 10:16 a.m. April 4, 2008
So God needs to have things Market tested now? Wow, he's turning into a 'softy'.
As far as God wanting his children to participate; if he does want people to believe, why doesn't he show his face? Why did he "restore his church" by means of a crazy story about Angels, by a person who wasn't trust worthy, and was known for telling stories, with a book that has been disproven, historically, by everyone except Mormons?
Also, using scripture to prove God and the Church is circular reasoning. I want evidence, not dogma.
Comments continue below
Dean is SOOO wrong | 10:22 a.m. April 4, 2008
Dean said: "They target people with problems and addictions, but they don't have a proven program for helping people with these things. Instead, they just claim that if you attend your meetings and pay your tithing, everything will take care of itself. That isn't true. I know from personal experience. "

What Deans experience lacks is a knowledge that the Church sponsors addiction recovery programs is most all regions across the US and the program is spreading throughout the world.

I KNOW because I am a recovering addict and I attend these meetings and programs which are FREE to anyone.
Good use of the media | 10:16 a.m. April 4, 2008
The media approach is used by those trying to destroy everything that is good and just in this world. Why not use that same media to bring a positive message instead of all the negative. I think the message of Christ needs to be seen more in all of our media outlets.
Re: Anonymous | 10:26 a.m. April 4, 2008
Well your comment is half right: It is either true or it isn't. But it wasn't a solitary man testifying of the restoration of the gospel; there were many witnesses who bore testimony of the truth of those things. And those witnesses never denied the truth of their prior testimony, even when they became estranged from Joseph Smith and the Church of Jesus Christ of Latter Day Saints. You would think that if it was all a sham, any motivation to keep up pretenses would disappear once good feelings among its early members became strained.

But their testimony remained the same.
Stay Away...Please | 10:30 a.m. April 4, 2008
Get your sign on the front lawn, please.

We aim to please.
smitx | 10:41 a.m. April 4, 2008
These ads are to sow seeds by the way. These comments reveal examples of what happened to every seed mentioned by Jesus in his parable. The seeds were all good, but some grew and some didn't. It all depended where the seeds landed--some in good soil and produced a hundred fold, some in bad and didn't take root, some took shallow root for a short time and wilted in the heat of the sun, others were crowded out by thorns, and others taken by birds and never reached the soil.

You "history" experts: Where is the truth? Would you rather be judged by statements of enemies--even by affidavit--or by those who know you best? Christ gave the the way to judge: "by their fruits ye shall know them." Many have claimed a prophetic calling, but who brought forth 900 pages of new scripture to back it up--who died rather than deny it? You can read it and ask yourself whether it possible for a man not of God to have written this. I have concluded that it was not. No, he wasn't perfect, and didn't claim to be (but then, neither was Peter, or Paul, or Moses...).
No Monetary Gains | 10:38 a.m. April 4, 2008
People that think this advertising is used for monetary gains and boost up membership numbers, with out caring for the individual are mistaken. This marketing is used as a tool for people to seek out members of the LDS church and/or LDS missionaries. Then it becomes a very personal way of sharing what the LDS beliefs are, and leaving it up for the individual to decide for themselves if they believe it or not. If they do not, most of them will have a better understanding of the LDS beliefs and people, and stereotypes and misunderstandings will be done away.

I hope any one, whether LDS or not LDS, will put aside their personal feelings and think about the real intentions of this. I did, and I truly believe it is only set up to help individual people on an individual basis. Anyone who says the LDS church does not have programs to help people with various personal problems need to actually look in to it more. You would have a hard time finding any organization with more programs set up to help and strenghten people.
Brother Doggy Dogg | 10:59 a.m. April 4, 2008
The Church is simply pushing its greatest asset. This is the Gospel restored. Why not publicize that very fact? I'm glad that Snoop finally saw the light on April Fools day!

Actually Snoops'joke is great for added publicity to the church. The phoney CNN article was GREAT! It mentions Family Home Evening and was written very well. Great PR for the church! Keep it comin' Brother Doggy Dogg.
Love | 11:00 a.m. April 4, 2008
This is all about God's love of his children. He will do it however he can to bring them to the truth. Missionaries, service, being a good example, promtional ad, and any other positive way of bringing souls to the knowledge of the savior and their Heavenly Father.

I personally would do most any righteous thing to bring people to Christ. Anything from shoveling snow in their driveway, taking them out to lunch, or even giving my own life. I think anyone with a strong testimony would do almost anything!
friend | 11:12 a.m. April 4, 2008
If there is a God (and I believe there is) and if He loves us all (which I believe He does) and if he is patient with us (which I believe He is) then I would hope that we would all try to emulate Him.

All of us -- male and female, bond and free, Mormon or not -- have been asked by our Father to love Him and each other. Can we, all of us, do that?
Re; Brad Anderson | 11:31 a.m. April 4, 2008
You're breathing, aren't you? Sounds like proof to me.
Dear Brad Anderson | 11:33 a.m. April 4, 2008
Mr. Anderson, your humility preceeds you in your comments. You are someone who must think they are intellectually superior to others.

I really only have 1 thing to say to people like you who "demand" evidence....

But Thomas, one of the twelve, was not with them when Jesus came.

The other disciples therefore said unto him, We have seen the Lord. But he said unto them, Except I shall see in his hands the print of the nails, and put my finger into the print of the nails, and thrust my hand into his side, I will not believe.

And after eight days again his disciples were within, and Thomas with them: then came Jesus, the doors being shut, and stood in the midst, and said, Peace be unto you.

Then saith he to Thomas, Reach hither thy finger, and behold my hands; and reach hither thy hand, and thrust it into my side: and be not faithless, but believing.

And Thomas answered and said unto him, My Lord and my God.

Jesus saith unto him, Thomas, because thou hast seen me, thou hast believed: blessed are they that have not seen, and yet have believed.

John 20
Interest vs Conversion | 11:36 a.m. April 4, 2008
I think it is a great idea. I learned on my mission that the hardest part is getting a foot in the door. Yes, conversion was, is, and will still be very personal. These ads will not and are not meant to convert anyone. It's getting people's interest. Missionaries will still be teaching one-on-one with families and individuals.

The anti-Mormons have figured it out. There are no new arguments that haven't already been answered ad-nausuem but they market it differently and there are still new "buyers".

The ads are meant to peak interest. The missionaries will still teach. The Spirit will still convert.
Backhanded Putdowns | 11:33 a.m. April 4, 2008
Backhanded putdowns of other faiths will not win friends, to say the least. Although Austin Collie will be a big supporter of these ads.

You can talk about the good aspects of one faith without backhanded putdowns of other faiths. Putting down other faiths is bad form.
Church Programs | 11:37 a.m. April 4, 2008
For those who ignorantly state that the church just wants people who are down on their luck and don't have any programs for them......

First and foremost, the gospel of Jesus Christ is the program for those who humble themselves before Him for His grace is sufficient for those who do humble themselves.

Second, their are great recovery programs that people can go to. My brother goes to them each week and says they are the most spiritual meetings he has ever attended. And as already said, they are free for anyone.

What's really sad is the hate and ignorance perpetuated on these pages every day. Will the truth of the Book of Abraham be revealed? Ignorant comments by those who just hate; nothing more, nothing less.

Satan does have the stranglehold on many hearts; those who refuse to believe and trust in Christ.

However, we do know that many came to this earth just to get a body, knowing they would never accept the gospel because they really didn't accept it before they came here.

Continue in the faith for the elect of God will hear His voice and come unto Him.
Henderson Guy | 11:38 a.m. April 4, 2008
interesting that the church chose Las Vegas as a test market. There are already 21 stakes here in the Las Vegas Valley. Why do they feel they need to grow here? It seems to be growing fine anyway.
Never | 11:39 a.m. April 4, 2008
I have never read, nor heard an attack on another church given by a leader of the LDS church. However, I continually hear comments made by other pastors or leaders of other churches attacking the Mormons and claiming that they are not Christian. Which is more Christian? Hint: By their fruits ye shall know them.
Jethro | 11:51 a.m. April 4, 2008
The mormons claim to be the church of Jesus Christ, if this true, and the mormons wish to restore the church of Jesus then they need to assimilate in to Judaism because Jesus was a Jew, born a Jew, lived a Jew, baptized a Jew and died a Jew. The same with his diciples and followers He never intented any other religion other than Judaism. He only wished to reform His church and clean up the corruption.
John Lambert, SH near Det MI | 11:52 a.m. April 4, 2008
I think this is a marvelous campaign. The homefront had a positive effect, but there needs to be more substantive cmapigns.
Considering that the church still has over 50,000 missionaries serving it is hard to say the church leaders do not care about individuals. When President Monson urges us to reach out to new converts and people struggling in the faith with love people say that is condescending.
With more and more people living in gated communities, telecommuting and so on, many people can only be reached through media campaigns.
One other note, the website is mormon.org, not pluralized.
Another Catholic | 11:55 a.m. April 4, 2008
Well.....I just can't go there. And the Holy Spirit has filled my heart and soul with tremendous power as well and yes, I have read the Book of Mormon, not once but twice and never felt anything. I guess I am danged for all eternity....sigh
Fredd | 12:04 p.m. April 4, 2008
Milk before meat? I guess if your story is so unbelievable you have to leave parts of it out to investigators or you will scare them then the "truth is not always useful".
Bill from South Dakota | 12:05 p.m. April 4, 2008
What is all the fuss about "marketing?" One of the purposes of marketing is to give exposure to a product. We have so much marketing of wickedness, immorality, and materialism that I think it is completely appropriate that something trully useful is marketed! Give us a choice. Are those of you who constantly spew vitriolic hatred afraid of choices?
John Lambert | 12:01 p.m. April 4, 2008
Jesus is the Christ, the son of God yet he is also God.
To History of the Church guy, why don't you just go and quote the relevant passages in the Book of Abraham. It would be so much easier, and your random comment would seem to hold more water.
There are a lot of issues that you have not addressed. I will just say here that members of the Church of Jesus Christ of Latter-day Saints believe that Jesus Christ is the creator of the earth. Michael the Archangel was one of his main assitants. Like Paul said, there are Lords many but we worship but one Lord. You do not have to agree with the LDS view that our spirits are the children of God the Father and we have a divine spark within us, but you should at least face up to the fact that what Joseph Smith said can only be understood by grounding yourself in these basic facts.
Mike R. | 12:08 p.m. April 4, 2008
If you want to see how early Christianity was really screwed up, by people, and just how those plain and precious truths were lost, read a book entitled 'When Jesus Became God: The Struggle to Define Christianity During the Last Days of Rome' by Richard E. Rubenstein. It is very eye opening.

I'm looking forward to the ads.
Crathes... | 12:03 p.m. April 4, 2008
The mall development monies came from church "investments". Those monies came from the cars and washing machines the church has been producing and selling for years, good quality items, by the way. Anyway, you are wrong about the money coming from members, donating specifically to the project. BUT, no tithing monies are being used! Cheers!
kirk | 12:09 p.m. April 4, 2008
"He who hath ears to hear, let him hear. He who hath eyes to see, let him see."

All throughout the New Testiment there are examples of those who heard the Saviors message but didn't understand the meaning. The same happens today. A person's spirit has to be in the right condition (i.e. faithfull, humble, etc.) otherwise the message makes no sense.

The hope of this campaign is that the message will reach those who are ready and willing.

Wouldn't it be sad to tell God when He returns that we didn't do everything we could to reach HIS children because we were worried some people would criticized our efforts?
John Lambert | 12:10 p.m. April 4, 2008
To the observer,
And you of course are have no flaws at all. Those who join the church are flawed, but you are perfect and scatch your head every day as to why you have not yet been translated.
Give me a break, none of us are perfect, and we all need the atoning blood of Christ in our lives. There is much of the doctrines of the church you seem to entirely overlook.
Your statement reminds me of how the Pharisees condemned Jesus for being among the sinners and the poor. So maybe we do not see millionaries join the church very often. However as Jesus said the whole do not need a physician. People who think they have everything together do not join the church.
On the other hand your comment is off the wall. I live in a stake where our stake president is a convert, where a third of the bishops and branch presidents (at least) are converts, and so on.
John Lambert | 12:13 p.m. April 4, 2008
To Christopher Jones,
You may have a point that people use the proclamation on the family less than they ought to. Yet, considering the fact that here in Michigan the mayor of Southfield has been given the proclamation, and I only know that becuase I happened to be at that chaple and see an item on the bulletin board about the event right after it happened. So it is used and shared, maybe it could be much more, but it is shared.
Matt | 12:21 p.m. April 4, 2008
Re: "re: craith"

Man, do you have YOUR facts wrong.

Please refer to LDS documents ONLY -

1) The mall in SLC is NOT being built by donations. It is being built using LDS church funds that were generated by other businesses that the mormon church owns. These businesses were started/purchased/funded by tithing dollars, BTW. Again, the mall is NOT being built by donated funds.

2) Do the math using the LDS website. the mormon church gave one billion dollars in goods/services/cash money between the years of 1985 and 2006. That is a 21 year span. Use official membership numbers. Use aproximate activity rates (the mormon church won't give this figure, so aproximate please). You will discover that over a 21 year period, the mormon church has given the equivilant of less than $4.00 PER MEMBER PER YEAR to humanitarian causes.

Building a $1.5 BILLION dollar boondoggle in SLC.

I'm not sure that Jesus would be very proud of his flock.
John Lambert | 12:23 p.m. April 4, 2008
We read from the Book of Abraham to everyone of the converts we baptized on my mission.
John Lambert | 12:29 p.m. April 4, 2008
To Henderson Guy,
I served my mission in Las Vegas. I can see why there is a need for these adds. Many people in Las Vegas think all Mormons are white, or at least that they hate blacks. I on multiple occasions had people say to me "Your Mormons, I'm black, your supposed to hate me". I knew of another lady who was not as open with admitting she thought that Mormons were racist, and I am not sure we really found out that was her main hang up until Elder Duarte showed up and she expressed surprise that there were black Mormons.
At the same time, many new communities in Las Vegas are gated and many apartment complexes make it almost inpossible for the missionaries to tract there.
We have to remember that the mandate the Lord gave us is to preach the gospel to every creature. There are many, even in Las Vegas, who are kept from the truth because they know not where to find it. If this campaign can help such people find the truth it is a worthwhile endevor.
Brian | 12:38 p.m. April 4, 2008
I love being a member of the Church of Jesus Christ of Latter Day Saints! I live in Reno and have been part of the "test" market. It has been a great experience, the billboard advertisements offer a positive, uplifting message, to all those passing by. I've had dozens of friends, coworkers, and peers comment on the advertisements and that the information found online helped them understand the basic doctrines of the Church. Understanding leads to peace in the world. It doesn't help to have people always tearing down the good that the Church does in the world. Yes, the Church has teachings that aren't popular and even "stories" that might shake someone's faith. But knowing this information myself and seeing the abudant good "fruit" that comes from the Church and its members, it is my opinion that good fruit comes from a good tree. Despite the imperfections of people, the Church rolls forth helping people live good uplifting lives. This advertising campaign is just another good fruit, helping people find peace in this world.
If it's either Joseph lied or no | 12:35 p.m. April 4, 2008
It's clear he just lied.

If anyone is wondering, read An Insider's View of Mormon Origins by Grant H. Palmer

Joseph, though complex, has no credible evidence for any of the foundational claims he or the Church makes. Read that book and you will see. Period. Have a nice day.
an interesting quote from Christ | 12:40 p.m. April 4, 2008
And I say to thee, thou art Peter, and upon this rock I will build my Church, and the gates of hell shall not prevail against it. (Matthew 16:18)

Matt | 1:01 p.m. April 4, 2008
Even more interesting is the fact that that was written aprox 80 years after christ had died, sorry - can't call it a quote - nobody heard him say it firsthand.
A couple thoughts | 12:58 p.m. April 4, 2008
1. There is absoltely nothing wrong with a Church, business, or any other organization who believes their message or product is of value to market in anyway they feel is effective. To criticize the Church for this marketing campaign is absolutely disengenuise.

2. The question about the Church in my opinion is rather simple: If you believe that God and Jesus appeared to Joseph Smith and began the process of restoring their truth to him through the LDS Church - then it is probably a very good idea to be as strong and dedicated to the Church/Gospel as possible regardless of personal questions or imperfect members. If you do not believe that then there is absolutely no reason to put your time, effort and resources into an organization built upon the premise of absolute truth.
Matthew.... | 1:01 p.m. April 4, 2008
Matt, are you judging? I certainly hope not....

Actually, what's got your undies so uptight?

I love the laugh that people like you provide on these pages.

Thanks...
shadow | 1:13 p.m. April 4, 2008
Interesting. People really lose it quickly, don't they. Religion is a touchy subject. And circular logic is apparently in the epidemic stage. I adore people who toss Bible and other scriptures as if it wards off a vampire or something. Good Parlovian reactions.

Marketing can be a strategy, tactic, and/or tool. I minored in marketing at the doctorate level, and eventually owned my own firm. So I am looking forward to how this all works out. Haven't seen the ads yet.

For many years I have been able to see a new ad on tv and say to the Mrs., "Hon' another Mormon ad." And sure enough I was right. I don't know how I knew, maybe from growing up in American Fork. The ads all followed a pattern, or a rhythm, the one-two-three-four approach. Predictable to the nth degree.

But a new campaign? A new gotcha!!! whoa, this will keep me on my toes.

Looking forward to it.

BTW, do the Mormon authorities honestly think that Las Vegas is really like the rest of the world. A place to run these ads? I bet that they are counting on attracting the dysfunctional people in that area.

The Shadow Knows.
Matt | 1:27 p.m. April 4, 2008
I'm not judging at all.

I'm just trying to get people to see with their own eyes and listen with their own ears. And above all else, THINK WITH YOUR OWN BRAIN.

And here's my best gem: don't believe everything you hear or read. The post that I had been responding to (the guy who thought that others were donating funds for the building of the mall) had apparently heard something from somebody and the facts were wrong. Pure, plain wrong.

I'm believe in truth and facts. Not "happy fuzzies" and "good ideas". I need cold hard facts.

**and I give 300 times more per year to humanitarian causes than the mormon church gives per member/per year**

And for Matthew's clever comment about my personal undergarments - they get in a knot when I get lied to to my face.
Gotta do something... | 1:29 p.m. April 4, 2008
Growth rates have leveled off in the church if you compare 1987 to 2007. The brethren know this and are worried. The retention rates have dropped dramatically as well. The numbers of young men willing to go on missions has plateaued. The real crises is looming....the internet has made available much information left out of church histories, and it ain't good stuff. I think there is a "way out" for the brethren, but it involves being honest about our history. I involves admitting some mistakes by early leaders not heretofore admitted. If done properly I believe the church would start to grow again. If ignored, the problems will only get worse. I realize its a tough situation for them. They believe being honest would cause many to leave. I don't think that would happen. We WANT to believe. We will accept the faults and mistakes of the past as great lessons in our innate nature as human beings. We will forgive, but obfuscation, lying for Lord, deleting important information, and neglecting those of us "who know stuff" will not ensure long term success of the church, nor please the Lord.
crunching numbers | 1:29 p.m. April 4, 2008
This is beginning to sound more and more like the usual "my church is better than your church" nonsense that I have heard ad nauseum for the last 26 years living in Utah. It is customary to attack the Catholic Church in one form or another, ie., recent LDS missionaries' attack on a Catholic church and its sacred symbols.

I always get a chuckle out of this especially when you look confidentally at the pure numbers:

Approx. # if Mormons (not known if baptized dead people are included in this figure = 11 million.

Approx. # of Catholics = 1.6 billion.

So you see, there is really no concern on what some Mormons may say or do.
Justamere | 1:35 p.m. April 4, 2008
cradletograveCatholic writes: "I've never felt the truth was lost."

High schools continued, but universities were no longer remembered. :-)
Justamere | 1:42 p.m. April 4, 2008
Crunching numbers writes:

"I always get a chuckle out of this especially when you look confidentally at the pure numbers:

Approx. # if Mormons (not known if baptized dead people are included in this figure = 11 million.

Approx. # of Catholics = 1.6 billion.

So you see, there is really no concern on what some Mormons may say or do."

Actually about 13,000,000 living Latter-day Saints.

The number of Muslims now exceed the number of Catholics. So, using the same logic, there is really no concern on what some Mormons or some Catholics may say or do.

But then, my dad's bigger than your dad, so you better watch out. :-)
Dear Matt | 2:07 p.m. April 4, 2008
So you are judging. Yes, you are. You are judging in your world that people aren't thinking with their own brain. How do you make that determination?

You are judging my friend because you think everyone should think like you who is superior to others in their thoughts. Can you tell us how you became superior to everyone else on here who doesn't agree with you?

So what truth and facts do you believe in? You don't like warm fuzzies? Why do you deny the mechanism by which Christ said he'd bring all things to your rememberance?

Matt, your intellectual type is all too common these days. You are superior to everyone because according to you, you think with your own brain. If that is the case, please tell us 1, just 1, original thought that you have ever had?

Christ says numerous times that He doesn't want your head, he wants your heart. Those who think they are intellectually superior to everyone and everything, will never turn their heart over to Christ.

Let them that have ears, hear...The elect will hear my voice....

The best thing is...it's never too late for any of us to turn to Christ!
To Matt | 2:05 p.m. April 4, 2008
Interestingly enough, this scripture is found in Matthew....

Take heed that ye do not your alms before men, to be seen of them: otherwise ye have no reward of your Father which is in heaven.
Therefore when thou doest thine alms, do not sound a trumpet before thee, as the hypocrites do in the synagogues and in the streets, that they may have glory of men. Verily I say unto you, They have their reward.
But when thou doest alms, let not thy left hand know what thy right hand doeth:
That thine alms may be in secret: and thy Father which seeth in secret himself shall reward thee openly.


Kinda speaks for itself regarding your bragadocious comments about how much you give to charity.....
I live in Vegas | 2:07 p.m. April 4, 2008
and we were one of the first cities for the campaign. There have been billboards, commercials and even internet ads for almost a year now. I've been impressed with it and I'm glad that it's being introduced all over now.
Truth Restored | 2:33 p.m. April 4, 2008
Sounds like a great idea. Please start with the Book of Abraham as has been mentioned, or at least cover it at some point. Those who don't know about it can look it up quickly on the internet. The church should not be afraid of talking about a book in the scriptures. I would like to see someone in the church leadership explain it, or at least try to, rather than members on their own.
Johnny Utah | 3:02 p.m. April 4, 2008
It's too bad they don't have any facts to back up and prove their "TRUTH"

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