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Radio dial: 'Nightside Project' drops host Castner
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Apparently, whoever is programming KSL, doesn't know this, or they would have left Nightside alone. It's daytime programming should be so lucky.
Cutting back on Nightside, is a classic example of how radio in SLC is operated. The old $ sign is more important than content.
The Nightside Project was presented from the start as an experiment, and the popularity of the show has proven that there is plenty of room in the market for a younger, edgier point of view that doesn�t always come down on the conservative side of opinion. Apparently, no one told Castner that the goal of the experiment was to fail instead of succeed, and this led to his downfall.
A bright, witty and intelligent voice in Utah radio has been abruptly silenced. What�s the matter, Bonneville? The ratings scale stops at number one�it doesn�t go to .05. Why can Castner for doing exactly what you hired him to do, and doing it well?
I never listened to KSL in the evening until I left work late and was suprised to hear a great local show with cutting edge humor and wit. Sorry to see that KSL decieded to roll the clock back to 1950. KSL is living up to their reputation, While their listeners find a different station. Maybe the KSL execs will repent and do the right thing and bring the original voice of nightside back..........
On the upside, some other radio station somewhere will have the intelligence and foresight to appreciate Michael's talent. That radio station will hire Michael and in doing so will bring their ratings up. The difference will be that the new radio station will know a good thing when they see it, and won't fire Michael just because some old fuddy duddies can't handle the reality of the world as it is today.
However, talent such as Castner's is rare. Castner will go on to do his usual great work. He will make millions for someone else, and himself, but definitely not KSL. Good luck, Mr. Michael Castner; you, sir, have talent to spare!!
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