aw,,now that is why i am addicted to the cow or the chow!!!

This study may be confusing since the word 'addiction' is so taboo with regards to things such as 'sexual release'. I am still wondering how they will now link the use of something such as pornography for a sexual release vs. the hetero method. How would the brain know when a sexual release is for a noble cause or not? I can see drugs being what they are and sending chemical impulses to the brain to open up the pleasure factory. Question is do people have another hidden brain telling that one in the cranium when this release is good and tomorrow's is bad? I think not. I get tired of hearing addiction to a printed page in the same sentence as drugs. Take it from someone who has had experience with both. There is no comparison. And I have not needed anyone to help me overcome either. "Cold Turkey" works wonders. I can't til someone will bottle and sell that in the drug stores. But then, who would be caught dead with a bottle of that in their hands at the local Walmart?

Does this also reflect the Rush/Hannity/Coulter addiction of Utah folk?

Does this affect the silly knee-jerk intolerance of the infamous "anonymous"

I think you are reading too much into the "sexual release" statement in the article. Natural rewards do involve the same brain areas as drug rewards.

Do you suppose it's the same brain mechanism that tricks them into becoming addicted to religion?

While I appreciate the earnest study and devotion to critical judgments, this notable exercise is a most simplified one. What do people do who are subject to harsh, unbearable (but not in imminent grasp of death) CHRONIC PAIN? How are their lives to be managed without some form of pain control? Acute pain, has a time limited duration and comes to an effective healing. CP is a pain that lasts beyond 6 months, is often of unclear diagnosis, cannot be rendered inactive by the usual treatments, or at the least, brought to bearable periods of existence. Insofar as Addiction is concerned, Human beings are prone to anything you take into your body --can have a deleterious affect; and, we all have different and distinct chemical systems. I have lived in CP for 40 yrs., been there and am trying to come back.
Addiction is a loaded word and we must take care of how we use it. I love Black raspberry jam with muffins & have it daily - do I have to stop that? Who is going to be making such decisions? (we usually get around to that BIG ???).

After serious foot surgery, my podiatrist prescribed Percoset (hydrocodone, I think), which I took for only two days. I could NOT handle feeling that the drug gave me. It was weird. I preferred the pain to the strange sensation of well-being that the Percoset gave me. I am naturally optimistic and feel good most of the time without drugs. I still have the stupid prescription. They say I should not flush it down the toilet, so I am taking it back to my podiatrist.

There are some drugs that are ok to flush...percocet being one of them. Or even better take it into one of the police stations that accept expired drugs.