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Utah State considers raising student athletic fees
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But it is not the only possible or potential source.
Schools are carefully evaluated and accredited based upon far more valuable criteria than how the sports team is doing. These evaluations and accreditations are published and consulted all the time. Sometimes we even notice such reports in the news magazines while passing through the checkstand at the supermarket -- reports which have nothing to do with sports, but rather with such things as the quality of the engineering program.
Personally, I admire what the trustees did with Brigham Young University-Idaho: they eliminated intercollegiate sports altogether. It saves a ton of money and attention, both of which which can now be directed at ultimately far more valuable endeavors.