Reader comments
Can Utah lure larger movies?

CMEEK | 9:44 a.m. April 18, 2008

Benefits to the state go beyond revenue to the hotels, eateries, and Utah companies that are used by the film outlets. Brand integration or product placement has always played a significant role in marketing one's goods in media. What better way to market the products of our state by being featured more in big budget productions? The return will be far greater than that of current state dollars dedicated to advertising.

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