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BYU-Utah grudge match attracts counterfeiters
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4







And I would be too. When even our bowl game winners struggle to break even, and we see the Bc$ conference teams receiving muli-million dollar windfalls every year, the gap between the have's and have-not's was just going to get bigger and bigger unless something changed. Give "them" credit for trying to get out ahead of the curve.
A university's mission is not to grow football players or recruit a fan base, but to educate students. That takes massive amounts of money.
From the beginnings of the 20th century college football has always been a source of revenue. So what if they want to protect that rich funding source by only allowing authorized merchandise. That's a school's prerogative.
And it beats a massive tuition/tax increase.
I'm guessing the money from licensing goes towards athletics, and not the heat in the classroom.