Americans not banking on banks
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Photo credit: SEIU International via flickr.com
American confidence in banks is at a record low, and this is translating into serious customer action, leaving banks scrambling to find ways to gain and retain customers. For example, one out of ten bank customers switched their main banking institution last year, a J.D. Power and Associates survey found. But that isn't the only way the banking landscape is changing. Keep reading to find out more.
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