10 international SEO tips from Google

Published: Friday, May 25 2012 2:32 p.m. MDT

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“Keep the content for each language on separate URLs,” explains Google’s main support page for multi-regional and multilingual sites. “Don’t use cookies to show translated versions of the page. Consider cross-linking each language version of a page. That way, a French user who lands on the German version of your page can get to the right language version with a single click.”

As mentioned previously in this column, always link using the native script of the relevant language or country. For additional best practices on cross-linking each language, read “The Art of the Global Gateway” by John Yunker.

- A screen capture of the language selector on YouTube.com
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