Mormon YouTube videos with more than 1 million views

Published: Tuesday, Jan. 7 2014 12:01 p.m. MST

YouTube screenshot

In recent years, the messages of The Church of Jesus Christ of Latter-day Saints have been making their way into homes worldwide through more than just church magazines and missionaries.

The LDS Church has created accounts on a wide array of social media sites, including YouTube. Across the more than one dozen YouTube channels the church owns, including versions of the Mormon Channel in Cantonese and Russian, 14 of the videos have surpassed one million views.

The videos that have reached this milestone come from the Mormon.org channel in the form of "I'm a Mormon" videos and the Mormon Channel's "Mormon Messages."

The "I'm a Mormon" videos were created in conjunction with the "I'm a Mormon" campaign, which the church launched in 2011. Billboards and posters featuring Mormon faces made their official debut in New York City and were shared in the U.K. in 2013. The Mormon Messages project began in 2008 with a video featuring an Easter message from Elder Jeffrey R. Holland, according to LDS.org. Today there are 110 of these videos available on the Mormon Channel.

Here is a look at the 14 most viewed official LDS YouTube videos to date, several of which are in Spanish.

This data is based upon the English Mormon.org and Mormon Channel YouTube channels. While it contains videos in languages other than English, it does not include data from country-specific channels.

  • Oldest first
  • Newest first
  • Most recommended
truth in all its forms
henderson, NV

what about the shaytards?

Middle-aged Mormon Man

Thanks for putting this together!

get her done
Bountiful, UT

How many hits did people leave the site positive and how many negative? Hits are not an indication of acceptance. Just the interest level.

United Kingdom, 00

There are 10 times more positives than negatives.

Salt Lake City, UT

I'm surprised how many have comments disabled. Another interesting thing to know would be how much each view cost the Church (on average). There is a difference between organic views, and promoted views.

John Locke
Ivins, , UT

Hooray for truth and light....


As much effort as the Church puts into these videos, I don't believe that they are as effective as the corny yet poignant "A message from your neighbors" videos from back in the early '90s. As a young child I became aware of who Mormons were and some of the core tenets of what they believed two decades before I finally joined the Church itself. YouTube isn't nearly as effective a medium for sharing Gospel messages as television used to be, especially since on YouTube, for every video the Church or a Church member puts out, there are about a hundred nasty, hate-filled anti-Mormon videos to be found in response—not to mention all of the vile things that people are willing put into comments when they are able to hide behind the guise of anonymity that the internet provides them.

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