Dads in ads: 13 commercials highlight the softer side of fatherhood

Published: Wednesday, June 12 2013 1:08 p.m. MDT

With dads often portrayed as bumbling fools throughout the media, some advertising companies have taken a stand.

Rather than poking fun at men’s weaknesses and elevating mom as the superior, some ads strive to show the patience, sense of humor, commitment and tenderness of fathers.

Though the ads are often light-hearted, their messages communicate the important role fathers play in their children’s lives.

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orem, UT


Plano, TX

It's about time someone stop bashing dads and men! Stop bashing altogether infact! Men need to rise up and reverse the effects that the ERA has had on them since before they were born. I like being a lady and a woman. Women belong in the home, and because they aren't there, in large part, or world is falling apart. men are the protectors and providers. Yes, we are equal, but also needed in different areas. Let's just be ok with that. Happy Father's Day to all the daddies out there! May God bless you!

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