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Top 10 cultural adaptation tips from technology giants

Published: Friday, June 7 2013 9:04 a.m. MDT

Associated Press
When developers create software applications and websites for international audiences, they can take steps to ensure their products are not culturally misunderstood. Major players in technology do an excellent job of culturally internationalizing or localizing their products, and they regularly share their successes and failures publicly to help other companies.

Here are 10 of the best cultural adaptation tips from global technology companies, including Microsoft, Apple, Google, Adobe, Oracle, Mozilla and IBM.
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Janna Goodman
Yuba City, CA

Interesting! Our world is so connected, and human beings are so alike regardless of their location, yet we often communicate in such different ways.

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