11 videos from YouTube stars with Utah ties
Old Spice »11 of 11 «
Jason Bagely attended Brigham Young University. Although he doesn't manage his own channel, Bagely was one of the masterminds behind Old Spice's YouTube success. Shortly after the first Old Spice commercial, “The man your man could smell like,” hit YouTube and national TV, the idea exploded. But Bagely said it was when they began to interact with users on YouTube by creating video responses to viewer comments that they realized the real success they could have with this social media site. Their channel has 323,941 subscribers.
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