Under the radar, a staple in Mormon culture has made a comeback.

Postum, a roasted wheat, bran and molasses beverage originally manufactured by Kraft Foods beginning in 1895, returned to grocery store shelves late in 2012.

It had been nearly five years earlier, in late 2007, that the product was discontinued.

With the return of the beverage that is popular among Latter-day Saints as an alternative to coffee, what possibilities are out there for those who are looking for a drink that’s in line with the Word of Wisdom?


For three years, another manufacturer, Eliza’s Quest Food, worked to bring back Postum after its discontinuance in 2007, according to the website.

Retail sales began again in 2012, after Eliza’s Quest Food retained the rights from Kraft in May to the Postum trademark. Postum was originally sold through; as of December 2012, a few select retail stores, mainly in Utah, began to sell the product on their shelves. Some of the retail chains in Utah that have begun to sell the product include Ream’s, Harmons and Ridley’s, as well as several other individual marketplaces.

On its website, Postum markets itself as “an alternative choice for those with religious dietary restrictions such as members of The Church of Jesus Christ of Latter-Day Saints and Seventh-day Adventists.”


In the LDS community, another brand of coffee alternative that pops up is Pero. This coffee alternative contains four simple ingredients: malted barley, barley, chicory and rye.

It is available at several Whole Food Markets and Sunflower Markets along the Wasatch Front, mainly contained in the Salt Lake County area, according to

Other similar products include Choffy and Teeccino.

Herbal tea

Herbal teas provide alternatives to black and green teas, among others, and can provide a variety of health benefits. Licorice tea benefits the adrenal glands, while chamomile tea can help remedy health problems from stomach cramps to migraines.

Hibiscus tea has been reported to help lower blood pressure. Roasted barley tea, made simply of barley and water and can include honey and lemon, can provide the body with antioxidants.

Herbal teas can be found in most grocery stores, and contain no caffeine.

Hot chocolate
Deseret News

With its basic ingredients including cocoa powder, sugar and milk, a sweeter alternative to coffee is hot chocolate.

Hot chocolate can also provide health benefits; a 2003 Cornell University study concluded that the antioxidant concentration in cocoa on a per-serve basis is two to three times stronger than that of green tea and four to five times more than black tea.

Other drinks

Shape Magazine included several healthy drinks in a list of 15 alternatives to coffee.

These include green smoothies, including ingredients like spinach, mango and blueberries, and nutty smoothies, which provide high protein and fiber levels.

Other alternatives include wheatgrass juice, which contains several vitamins, minerals and nutrients, and carob powder, which can be mixed with warm milk and honey for a beverage that provides energy, not a post-caffeine crash.