Deseret News' Heroes of 2012

Published: Wednesday, Jan. 2 2013 5:57 p.m. MST

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Hugh Evans, Global Poverty Project: For innovating to create lasting engagement in the fight against extreme poverty.

In the space of just a few years, 29-year-old Hugh Evans has dramatically increased worldwide awareness of the causes of and cures for extreme poverty, which his Global Poverty Project defines as subsisting on less than $1.25 per day.

Evans and his team have effectively harnessed the power of celebrity and social media to engage hundreds of thousands of people around the world. They've found a way of securing commitments for action that give young people, in particular, meaningful social experiences related to eliminating extreme poverty. For example, their Global Citizen Festival in New York provided a free advocacy concert experience in Central Park with top performing artists for 60,000 people who had taken some step to learn about and advocate for increased action on poverty. Most of the talent, promotion and staging were donated. That one event alone helped secure nearly $1.3 billion in commitments for systemic poverty eradication.
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Heart and Mind

Bravo to the Deseret News for highlighting 6 initiatives or role models that will positively impact the world. Now, it is the readers' turn to read this story, ponder its connection to their future and spend less time reading the sports stories. Until readers alter their behavior to match their deepest, most important values, no innovative media reporting will really help.

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