Recent Articles by Adam Wooten
Published: Thursday, April 11, 2013 1:47 pm MDT
When AtTask first launched using the name "@task," the brand was a clever play on the English pronunciation of "@." However, the company's rebrand helps not only in local markets, but also internationally where...
Published: Thursday, April 4, 2013 8:40 am MDT
Some brand names fall flat with global online customers because marketers have failed to do their homework. However, other companies like Utah-based Overstock.com have created brands specifically so they can su...
Published: Friday, September 28, 2012 7:00 am MDT
Some hotels make us feel right at home, while others make us feel like we are on another planet. While traveling, we can laugh at quirky mistranslations and learn from great adaptations that show us how to make...
Published: Friday, August 17, 2012 10:02 am MDT
Some companies might think brand names made up of initials actually reduce risk of linguistic blunders in another language because they are devoid of complete words. However, humorous examples prove this percep...
Published: Thursday, April 26, 2012 12:00 pm MDT
Why would a German company not want customers to award it a five out of five on surveys? One survey collection and reporting company, Mindshare Technologies, shares how it adapts services to the needs of intern...
Published: Friday, April 13, 2012 11:23 am MDT
Automatic redirection to the translated version of a website can be very helpful, but only when the website gets it right. When the website guesses wrong, users can quickly become exasperated and leave the webs...
Published: Friday, March 30, 2012 5:51 am MDT
Here are a few chuckle-worthy examples of why we should take the extra time to do a final proof before making something public. This also unavoidably serves as an invitation for readers to identify every mistak...
Published: Thursday, March 15, 2012 8:32 pm MDT
This week, Nike retailers saw unexpected trouble in Ireland after unofficially naming a pair of sneakers after a group with a violent past. Unintentional branding missteps like this are nothing new to the shoe ...
Published: Thursday, March 8, 2012 2:26 pm MST
These are seven columnists and bloggers who write fun and informative articles on international business, marketing, language and culture.
Published: Thursday, February 23, 2012 3:37 pm MST
Actors regularly imitate accents in movies and commercials. When do fake accents spell real trouble for international business?



