Recent Articles by Adam Wooten
Published: Thursday, February 9, 2012 12:01 pm MST
International travelers must be aware that heightened security measures increase the probability idioms, slang expressions and even bad jokes alluding to violence may be misunderstood in the worst possible way,...
Published: Thursday, February 2, 2012 11:00 pm MST
“If somebody out there in the world wants our product, let them call us.”When international opportunity knocks, some companies answer, but others insist such opportunity beat down company doors an...
Published: Friday, January 27, 2012 6:16 am MST
Politicians and marketers have learned this month that racial stereotypes create unwanted backlash, even if the offense is completely unintended.
Published: Thursday, January 19, 2012 12:01 pm MST
Companies should probably not take the image of a man who has killed hundreds or thousands of the ancestors of one’s customers and use it in a marketing campaign. Believe it or not, this is the faux pas ...
Published: Thursday, January 12, 2012 12:20 pm MST
The customer is always right. Even when customers are "wrong" about the pronunciation of your brand name, they are still right. Here are a few examples of brand names that have adapted their pronunciation to su...
Published: Thursday, January 5, 2012 9:35 pm MST
As illustrated by the 2012 Mayan calendar fiasco, intercultural calendar mix-ups happen all the time. From a business perspective, companies must plan for regional holidays, or misreading calendars can spell do...
Published: Thursday, December 29, 2011 1:15 pm MST
"Kiss, Bow, or Shake Hands: Sales and Marketing" is informative, entertaining and arranged in easy-to-read sections profiling twenty countries. As an in-flight read or a handy reference guide, the book is a gre...
Published: Thursday, December 8, 2011 1:46 pm MST
When Twitter recently joined forces with Mixi to compete against Facebook in Japan, many asked, "What in the world is Mixi?" International marketers must understand that social media can be very different in ot...
Published: Thursday, December 1, 2011 12:00 pm MST
Politics stirs strong passions, and no brand wants to be the enemy of those passions. As PUMA learned this week in the United Arab Emirates, marketing campaigns in foreign countries are extra risky when tied to...
Published: Thursday, November 24, 2011 12:01 pm MST
This holiday shopping season, Toys "R" Us is taking some heat for selling a baby doll whose babbling allegedly includes the 'B' word, but this doll is certainly not the only toy to cause commotion because of la...

