Recent Articles by Adam Wooten
Published: Thursday, April 26, 2012 12:00 pm MDT
Why would a German company not want customers to award it a five out of five on surveys? One survey collection and reporting company, Mindshare Technologies, shares how it adapts services to the needs of intern...
Published: Friday, April 13, 2012 11:23 am MDT
Automatic redirection to the translated version of a website can be very helpful, but only when the website gets it right. When the website guesses wrong, users can quickly become exasperated and leave the webs...
Published: Friday, March 30, 2012 5:51 am MDT
Here are a few chuckle-worthy examples of why we should take the extra time to do a final proof before making something public. This also unavoidably serves as an invitation for readers to identify every mistak...
Published: Thursday, March 15, 2012 8:32 pm MDT
This week, Nike retailers saw unexpected trouble in Ireland after unofficially naming a pair of sneakers after a group with a violent past. Unintentional branding missteps like this are nothing new to the shoe ...
Published: Thursday, March 8, 2012 2:26 pm MST
These are seven columnists and bloggers who write fun and informative articles on international business, marketing, language and culture.
Published: Thursday, February 23, 2012 3:37 pm MST
Actors regularly imitate accents in movies and commercials. When do fake accents spell real trouble for international business?
Published: Thursday, February 9, 2012 12:01 pm MST
International travelers must be aware that heightened security measures increase the probability idioms, slang expressions and even bad jokes alluding to violence may be misunderstood in the worst possible way,...
Published: Thursday, February 2, 2012 11:00 pm MST
“If somebody out there in the world wants our product, let them call us.”When international opportunity knocks, some companies answer, but others insist such opportunity beat down company doors an...
Published: Friday, January 27, 2012 6:16 am MST
Politicians and marketers have learned this month that racial stereotypes create unwanted backlash, even if the offense is completely unintended.
Published: Thursday, January 19, 2012 12:01 pm MST
Companies should probably not take the image of a man who has killed hundreds or thousands of the ancestors of one’s customers and use it in a marketing campaign. Believe it or not, this is the faux pas ...



