SALT LAKE CITY — The strategy of focusing on topics that matter to families is working.
The Deseret News National Edition has gained more than 18,000 new subscribers in the last two months.
"We feel this significant growth is due to our unique voice and coverage that resonates with families in a thoughtful way," said Paul Edwards, editor of the Deseret News. "It is rapidly being recognized as a trusted national news source for families."
The National Edition is a weekly publication that provides deeper insights on how current events affect families in six areas of emphasis — faith, family, care for the poor, excellence in education, culture and financial responsibility — with an eye toward real-world solutions.
After identifying a faith gap in many traditional U.S. newsrooms, the Deseret News editorial team created the National Edition as a source of rigorous news to fit the needs of many faith and family-oriented readers, Deseret News CEO Clark Gilbert has said.
The National Edition was launched in 2012 and is distributed with the LDS Church News in the United States and Canada for an annual subscription of $30. The family-oriented publication became available to Utah residents in January.
A free copy of the Deseret News National Edition was delivered with the February edition of the Ensign magazine, a publication of The Church of Jesus Christ of Latter-day Saints. A link for subscription to the National Edition and LDS Church News has since been established at store.lds.org.
The dramatic spike in National Edition subscriptions may also be attributed to high-profile media exposure and notable projects.
Earlier this month, Deseret News National Edition writers collaborated with The Atlantic to produce a series of articles looking at the social, cultural and economic factors affecting American fatherhood and family life.
The Deseret News National Edition is also featured on the cover of the March issue of Utah Business Magazine, appearing in the hands of Harvard business professor and best-selling author and innovator Clayton Christensen.
Several readers have provided positive feedback on the National Edition.
"In the few weeks since we’ve become subscribers, our family has grown to really value the kinds of stories that are being shared, and it’s something we keep out on our counter," said Tony Horsley of Draper, Utah. "I'm not aware of any other newspaper that consistently provides the kinds of insights that we are seeing here, and it helps us apply our faith in practice."
"We have used the National Edition pieces as a launching point to clarify values after our daughters have returned home from an onslaught of authoritatively secular opinion at school," said Jill Makechnie, who resides in Massachusetts. "These stories from others of shared faith and values around the world bolster their confidence that they are not alone."
To subscribe to the Deseret News National Edition, visit subscribe.deseretnews.com.
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