Our take: Innovative, expensive and fiercely protected designs point to the growing monetary value of the Games.
Thou shalt not steal the official London 2012 emblem.
And words like “Olympic,” “Olympian,” and “Olympiad” — well, those are off limits for commercial use too.
That is, unless your company is an official sponsor of London 2012 like Coca-Cola, Visa, and McDonald’s.
As the Olympics commence this summer, the London Organising Committee (LOCOG) is committed to making sure all non-sponsors know that any sort of attempt to profit off of their legally protected phrases and designs will not be tolerated.
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