ESPN, Rose Bowl extend agreement

Published: Thursday, June 28 2012 12:00 a.m. MDT

Our take: The Rose Bowl Game will continue to be an ESPN New Year's Day tradition through 2026, as a new contract, beginning in 2015, was announced on Thursday, June 28.

ESPN reached a 12-year extension with the Pasadena Tournament of Roses, the Big Ten Conference and the Pac-12 Conference to continue the company's long-standing relationship with the Rose Bowl Game, one of college football’s most popular events.

"The Rose Bowl Game is one of sport’s most meaningful and celebrated events," Skipper said. "Extending our relationship long term with such a prestigious brand will play a significant role in the way fans continue to define ESPN — as the leading destination for college football all year long."

Copyright 2016, Deseret News Publishing Company