Poll suggests Obama swing state attacks working

Published: Wednesday, June 27 2012 12:00 a.m. MDT

Our take: A new poll from NBC/Wall Street Journal suggests that Obama's efforts to discredit his opponent, Mitt Romney, through ads in key swing states may be working.

“The obvious conclusion here is that the negative TV ads pummeling Romney in the battleground states...are having an impact,” conclude NBC’s political unit in their “First Read” morning briefing.

The data in the NBC-WSJ poll certainly backs up that sentiment. A month ago in those same 12 swing states, Romney averaged a 36 percent favorable and 36 percent unfavorable rating. Now, he is at 30 percent favorable and 41 percent unfavorable. Attitudes about Romney’s business background, a target of numerous ads run by the pro-Obama Priorities USA Action super PAC, are more negative in swing states.

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