Our take: With 'The Avengers' grossing over $200 million in its first weekend, and over $440 million in 12-days, the Disney hopes to capitalize on the love for the comic strip characters by implementing them into a theme park attraction. Other movies like 'Cars' and 'Harry Potter' have also turned into theme park attractions after their success in the box office.
The Avengers has been a smashing success at the box office, pulling in nearly 1.5 billion dollars worldwide. With success comes a broad market and advertising campaign, and franchise owners The Walt Disney Company would like to capitalize on the popularity of the Marvel characters that made it to the big screen most recently. If all goes well, the company would like to introduce the franchise characters at its California park in the near future.
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