Editor's note: This article is the first in a five-part series examining survey findings on Mormons in America. Read the second article here.
Download PDF infographic: "Mormons in America"
As the "Mormon moment" extends into 2012, the Pew Research Center's Forum on Religion & Public Life Thursday releases a groundbreaking new survey, the first ever published by a non-LDS research organization to focus exclusively on members of The Church of Jesus Christ of Latter-day Saints and their beliefs, values, perceptions and political preferences.
Entitled "Mormons in America: Certain in Their Beliefs, Uncertain of Their Place in Society," the survey was conducted between Oct. 25 and Nov. 16, 2011, among a national sample of 1,019 respondents who identified themselves as Mormons. The results validate a number of long-held stereotypes (most American Mormons are white, well-educated, politically conservative and religiously observant) while providing a few interesting surprises (care for the poor and needy is high on the list of LDS priorities, while drinking coffee and watching R-rated movies aren't as taboo among the rank and file as you might think).
"While this survey comes amid a contentious election campaign, it is not solely or even chiefly about politics," said Luis Lugo, Pew Research Center director, in the published survey's preface. "Rather, we hope that it will contribute to a broader public understanding of Mormons and Mormonism at a time of great interest in both."
For example, in one very interesting section of the new survey, respondents were asked several questions about what is essential to being a good Mormon. According to the survey, 80 percent said "believing Joseph Smith saw God the Father and Jesus Christ" is essential to being a good Mormon, 73 percent said "working to help the poor," 51 percent said "regular Family Home Evenings," 49 percent said "not drinking coffee and tea" and 32 percent said "not watching R-rated movies.
"To be honest, I found the strong sentiment that 'working to help the poor' is essential to being a good Mormon refreshing and a little surprising," said David Campbell, an LDS Church member who is an associate professor at the University of Notre Dame and who consulted with the Pew Research Center on the new survey. "As a Mormon, I would hope it would be that way, but I wasn't sure what to expect. It's good to see the church's genuine compassion for the poor and needy reflected in these numbers."
People outside the church may or may not be aware of the LDS propensity for compassionate service and other distinctive characteristics. According to the survey, 62 percent of Mormons think that Americans are generally uninformed about Mormonism, and 68 percent feel that they are not viewed as part of mainstream American society. But they remain optimistic, with 63 percent expressing the belief that Mormonism will eventually become part of mainstream society and 56 percent saying that the American people are ready for a Mormon president.
In fact, optimism is one of the themes to emerge from the survey relative to Latter-day Saints. Some 87 percent say they are satisfied with the way things are going in their own life, and 92 percent say their respective communities are excellent (52 percent) or good (40 percent) places to live (this is especially true among Mormons in Utah, of whom 71 percent say their communities are excellent).
But evidently, optimism only goes so far with Mormons.
"I think it is interesting that the respondents are overwhelmingly positive about their communities. They love their communities and everything's fine there," said Marie Cornwall, professor of sociology at Brigham Young University and another advisor to the Pew Research Center on this study. "But when you ask them about the way things are going in the country today, they are overwhelmingly (75 percent) dissatisfied. You would think that their satisfaction with their personal lives would factor into their feelings about how things are going in the country, but there seems to be a total disconnect there."
It should be noted that the Mormon view of how things are going in the country today closely resembles the view of the American public as a whole, among whom 78 percent said they were dissatisfied in an October 2011 Pew Research Center survey.
Generally speaking, the new survey looks at Mormons and their perspectives in four key areas: politics and ideology, religious beliefs and practices, cultural and moral issues and family life.
Politically, there are few surprises. Most Mormons (66 percent) describe themselves as politically conservative, and 74 percent of Mormon voters identify with or lean toward the Republican Party. Philosophically, 75 percent of respondents said they prefer a smaller government providing fewer services to a bigger government providing more services.
Among a number of politicians currently in the spotlight, Mitt Romney is a favorite, being viewed favorably by 86 percent of all Mormons and 94 percent of Mormon Republicans. Even among Mormon Democrats, 62 percent rate Romney favorably.
The other Mormon running for president, Jon Huntsman, is viewed favorably by 50 percent of Mormon voters, while President Barack Obama is viewed favorably by 25 percent — slightly ahead of the rating Mormons bestowed upon another one of their own: Senate Majority Leader Harry Reid (22 percent).
Interestingly, Latter-day Saints seem to be somewhat divided on the issue of immigration. They are fairly evenly split on whether immigrants strengthen the U.S. because of their hard work and talents (45 percent) or burden the U.S. by taking American jobs, housing and health care (41 percent).
Campbell, who is an expert in the field of religion, politics and civic engagement, said he wasn't surprised by that result.
"Although Mormons are caricatured as being really right wing, on the issue of immigration they are not," he said. "The church itself has been quite a voice of moderation on this issue, and that has resulted in Mormons being more positive toward immigrants than other conservative religious groups tend to be."
Campbell suggests that the LDS Church's missionary program has something to do with that, with Latter-day Saints tending to develop a broader worldview as a result of their missionary service around the world. In any event, he said, "this result really does cut against the stereotype."
In terms of religious beliefs and practices, the survey makes it clear that Mormons are highly religious — again, not a big surprise. Eighty-two percent say that religion is very important in their lives, and 77 percent say they believe wholeheartedly in all of the church's teachings. Fully 83 percent say they pray every day, 79 percent say they donate 10 percent of their earnings to the church in tithing and 77 percent say they attend church at least once a week. According to Pew, "Mormons exhibit higher levels of religious commitment than many other religious groups, including white evangelical Protestants."
Looking at basic, core religious beliefs, 98 percent say they believe in the resurrection of Jesus Christ, 94 percent believe the president of the LDS Church is a prophet of God, 95 percent believe that families can be bound together eternally in temple ceremonies, 94 percent believe that God the Father and Jesus Christ are separate, physical beings and 91 percent believe that the Book of Mormon was written by ancient prophets.
Clearly, Mormons are believers.
But are they Christian? Ninety-seven percent of Mormons think so. And when asked to volunteer the one word that best describes Mormons, the most common responses were "Christian" and "Christ-centered." By way of contrast, a November Pew Research Center survey found that nearly half (49 percent) of non-Mormon U.S. adults say that Mormonism is NOT Christian or that they are unsure whether or not it is Christian. In that same survey, when respondents were asked for one word that best describes the LDS Church, the most commonly offered response was "cult."
Culturally, Mormon conservatism extends to a wide variety of moral issues. Polygamy (86 percent), sex between unmarried adults (79 percent), abortion (74 percent) and drinking alcohol (54 percent) are viewed as morally wrong. Divorce, on the other hand, is largely considered "not a moral issue" by respondents (46 percent).
Similarly, 65 percent of respondents said that homosexuality should be discouraged by society, compared with 58 percent of the general public who say homosexuality should be accepted by society.
"Mormons like to use the phrase, 'Be in the world but not of the world,'" Campbell noted. "They are active and involved in their communities, but they have these beliefs and practices that set them apart a little bit, and sometimes that creates conflict or tension. (Homosexuality) is one of those issues where, rightly or wrongly, Mormons just have a different position than most of the rest of America."
The survey also illustrates how important family life is to most members of the LDS Church. Among life's priorities, being a good parent (81 percent) and having a successful marriage (73 percent) place higher than career concerns, having free time or even living a religious life. Some 67 percent of Mormon adults are married (compared with 52 percent of the general public), and 85 percent of them are married to another Mormon.
"As the Church and its members are increasingly the focus of media attention, we're eager to participate in conversations that help the public get to know us better," said LDS Church spokesman Michael Purdy. "Even though the recent Pew study did not survey any of the Church's eight million members who live outside the U.S., it highlights some important aspects regarding who we are and what we believe.
"For example," Purdy continued, "the study found that Church members subscribe to traditional Christian beliefs, have high moral standards, are overwhelmingly satisfied with their lives and communities, are active in serving others and have a profound dedication to family. These results reflect the Church's message that a deep commitment to the teachings of Jesus Christ brings lasting happiness."
Speaking for the Pew Research Center, Lugo said the idea for the survey was born last summer, "around the time that a Newsweek cover story and a New York Times article declared that the United States was experiencing a 'Mormon moment.'"
"That got us thinking," Lugo said in the survey's preface. "Over the years, numerous polls have gauged public attitudes toward Mormons, who make up about 2 percent of all U.S. adults. But what do Mormons think about their place in American life? With the rising prominence of members of the LDS Church in politics, popular culture and the media, do Mormons feel more secure and accepted in American society? What do they think about other religions? What do they believe, how do they practice their faith and what do they see as essential to being a good Mormon and to leading a good life?"
An advisory panel was recruited to help the Pew Forum staff create the survey. The panel featured a number of Latter-day Saints who have professional experience in Mormon studies and research, including Campbell, Cornwall, Matthew Bowman of Hampden-Sydney College, Terryl Givens of the University of Richmond and Allison Pond of the Deseret News.
"We helped them to formulate the questions, and to frame them in the kind of language that Mormons use," Campbell said.
After a period of testing, the survey was conducted among respondents who identified themselves as Mormons (it also included qualifying questions that made it clear that respondents were members of The Church of Jesus Christ of Latter-day Saints as opposed to other churches whose members may refer to themselves as Mormons).
"Since Mormons represent about 2 percent of the population, you'd have to call 98 people before you'd get a Mormon, and that would be very expensive," said Cornwall, who is also editor of the Journal for the Scientific Study of Religion. "But they had a fancy way of finding Mormons, including going back to Mormons they had found in the course of doing previous surveys, so they were able to get their sample in a cost-effective way."
Care was also taken to make sure the survey included those who had land lines as well as those who have only cell phones — a growing area of concern among those who conduct public opinion research today.
Among other interesting findings of the Pew Forum's survey of Mormons:
71 percent of respondents reside in the American West, including 53 percent who live in the Mountain states and 34 percent who live in Utah;
88 percent are white, 7 percent Hispanic, 1 percent black and 4 percent other racial and ethnic backgrounds;
50 percent say that evangelical Christians are generally unfriendly to Mormons;
54 percent say that the way their religion is portrayed on television and in movies hurts society's image of Mormons;
57 percent of Mormons said that most or all of their close friends are other Mormons (this number was significantly higher in Utah, where the number climbed to 73 percent);
65 percent of respondents say they hold a current temple recommend;
27 percent say they believe in yoga not just as exercise but as a spiritual practice;
11 percent say they believe in reincarnation;
74 percent were raised in the LDS Church;
59 percent of converts cite the church's beliefs as the main reason they joined the church;
59 percent of converts joined the church between the ages of 18 and 35;
27 percent have served a full-time mission, including 43 percent of men and 11 percent of women;
82 percent say they have a supply of food in storage, and 58 percent keep at least a three-month supply.
The margin of error for the survey is +/- 4.5 percentage points.
"I think this survey is a really good summary of the hyper-committed Mormon community that shows up at church every week," Cornwall said. "I'm not sure it captures Mormons on the margins very well, but that's OK — hopefully we can do that the next time. Meanwhile, this is a pretty good picture — and an interesting picture — of Mormons."
Listen to and download audio soundbites of Michael Purdy, spokesman for The Church of Jesus Christ of Latter-day Saints, discussing the Pew study:Clip 1 - Study takes a deeper look at beliefs Clip 2 - There is a national conversation going on about the church Clip 3 - There's a connection between satisfaction in life and religious belief
Copyright 2015, Deseret News Publishing Company