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Utah ads debut on east, west coast despite no snow

Published: Friday, Jan. 6 2012 3:38 p.m. MST

SALT LAKE CITY — Utah's humorous snowflake commercials are debuting on television stations in New York and Los Angeles as part of the state's $1.2 million winter advertising campaign.

Utah's Office of Tourism officials say the ads highlight the state's resorts and easy access at a crucial booking period for the year.

Governor's Office of Economic Development Executive Director Spencer Eccles says the ski industry is a key part of the state's $6.5 billion tourism industry.

Last year Utah saw a record 780-inches of snow and more than 4.2 million skier days.

Tourism officials say the new ads highlight the state's resorts and easy access at a crucial booking period for the year. The TV spots began airing in New York this week and will run on California billboards through January.

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