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Salt Lake's Olympics organizers look back at Samaranch legacy

Published: Wednesday, April 21 2010 9:23 p.m. MDT

Juan Antonio Samaranch (Fabian Bimmer, Associated Press) Juan Antonio Samaranch (Fabian Bimmer, Associated Press)

SALT LAKE CITY — More than a year before the scandal surrounding the 2002 Winter Games surfaced, then-International Olympic Committee President Juan Antonio Samaranch toured the University of Utah.

Back in April 1997, Samaranch, who died Wednesday in a Barcelona hospital at 89, was at the height of his power as he silently swept past reporters shouting questions on his way to a private lunch on campus with local dignitaries.

An extensive tour of Rice-Eccles Stadium had been scheduled, but the weather was bad that day so Samaranch instead spent only a few minutes examining a scale model before leaving to be honored at the meal behind closed doors.

By end of 1998, however, the leader who preferred to be addressed as "your excellency" was dealing with allegations that Salt Lake City bidders had lavished more than $1 million in cash, gifts, scholarships and other inducements on IOC members.

Juan Antonio Samaranch (Jeffrey D. Allred, Deseret News) Juan Antonio Samaranch (Jeffrey D. Allred, Deseret News)

Samaranch ended his 21-year reign at the IOC in 2001, having overseen the ouster of 10 members of the Switzerland-based organization and the reorganization of the Salt Lake Organizing Committee as a result of the scandal.

Mitt Romney, who took over as head of the Salt Lake Games and later used that experience to launch an unsuccessful run for the GOP presidential nomination, credited Samaranch with helping make the event a success.

"When sponsors were wavering and voices called for Salt Lake to relinquish the Games, President Samaranch stood by us, restructured our financial obligations and helped us along a path of recovery and restoration," Romney said.

Samaranch's support, Romney said, came "at the most critical hour" and was rewarded with an Olympics that inspired the world.

International Olympic Committee President Juan Antonio Samaranch speaks at a Moscow news conference on July 25, 1983, where he tried to squash talk of a Soviet boycott of the 1984 Los Angeles Olympics if U.S. missiles come to Western Europe. (Associated Press) International Olympic Committee President Juan Antonio Samaranch speaks at a Moscow news conference on July 25, 1983, where he tried to squash talk of a Soviet boycott of the 1984 Los Angeles Olympics if U.S. missiles come to Western Europe. (Associated Press)

"Those of us who came to know him will miss him, and we will remember with deep appreciation his contribution," Romney said.

Tom Welch, the longtime Utah Olympic leader who was acquitted on federal charges in connection with the scandal, counted Samaranch as a friend.

"He's aloof, but he had both a warm side and a sense of humor," Welch said. "I just saw a different side of him."

At their first meeting, though, Welch said he felt dismissed. Samaranch, still smarting from Denver's decision to pull out of hosting the 1976 Winter Games, wanted nothing to do with another American bid city. But Welch said he managed to win over the former Spanish diplomat with a special gift, a collection of Frank Sinatra's movies.

"We found out he and his wife liked Frank Sinatra," Welch said. "He was really surprised. … He smiled. With him, that was a lot."

Salt Lake Mayor Deedee Corradini shakes Juan Antonio Samaranch's hand in Budapest after winning the bid in 1995. (Tom Smart, Deseret News) Salt Lake Mayor Deedee Corradini shakes Juan Antonio Samaranch's hand in Budapest after winning the bid in 1995. (Tom Smart, Deseret News)

Welch said such gifts were simply a matter of protocol, and he doesn't blame Samaranch for creating the culture of entitlement that led to the scandal. But others aren't so sure.

University of Utah political science professor Matthew Burbank said Samaranch ran the IOC "largely like a personal fiefdom" and ignored how competitive the bidding process had become.

"Members of the IOC were saying, these cities want the Games, they want my vote, I can negotiate something there," Burbank said. "They could do that because there wasn't any effective oversight."

The professor, who helped write a 2001 book, "Olympic Dreams: The Impact of Mega Events on Local Politics," said most Utahns — and most Americans — won't remember Samaranch fondly.

Juan Antonio Samaranch, second from left, meets with Utah Olympic officials in 1997. (Ravell Call, Deseret News) Juan Antonio Samaranch, second from left, meets with Utah Olympic officials in 1997. (Ravell Call, Deseret News)

"He had this rather arrogant, rather elitist image," Burbank said. "For Samaranch, public opinion literally meant nothing."

Randy Dryer, a lawyer who headed up the effort to build Olympic sports facilities, said Samaranch was emblematic of the old IOC, an aristocratic and secretive organization.

"He was very formal — big on protocol and appropriateness. He wasn't someone you slapped on the back and put your arm around," Dryer said. "He basically expected to be treated as a visiting head of state."

That attitude trickled down throughout the IOC, he said.

"IOC members had that sense of entitlement. They felt they were important and that they deserved to be cultivated, to be wined and dined," Dryer said. "Certainly, leadership at the top had to know that … and could have prevented it or taken steps to rein it in, but didn't."

IOC President Samaranch pauses to answer media questions on Feb. 19, 2002. (Jeffrey D. Allred, Deseret News) IOC President Samaranch pauses to answer media questions on Feb. 19, 2002. (Jeffrey D. Allred, Deseret News)

Fraser Bullock, who served as Romney's No. 2 and was a member of the IOC's coordination commission for the 2010 Winter Games in Vancouver, British Columbia, said Samaranch was not the commanding presence he'd been led to expect. But when it came to negotiating new financial terms for sharing revenues from the Salt Lake Games, the IOC under Samaranch was very reluctant.

"In the end, they gave up their profit interest," Bullock said. "They might take longer and occasionally be frustrating, but the bottom line was they gave us the support we needed."

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