PROVO — A team of BYU students has taken the top prize at the recent Student American Advertising Awards Competition in New Orleans for a project they did for fun.
Their finished product — a whimsical Vespa commercial — took national best of show at the competition, commonly referred to as the ADDYs.
According to a statement, the best of show award was one of eight national ADDYs BYU received.
In addition to their ADDYs, BYU ad students have received top honors this season from a host of national and international awards programs, including the One Show, Global Association for Creative Advertising and Design Awards, and the Cannes Lions and Effie awards.
Senior Taylor Dahl said he and his peers wanted to tackle something that would take “time and effort and craft and devotion.”
It took time: “Easily 10 times the amount we imagined,” Dahl said in a statement, “but we wanted to get it right. And to see it come to life was so motivating.”
The student team created a small Italian town and disheartened wedding party out of stylized cardboard pop-ups. When planned vows derail, Guiseppe Russo and his hipster Vespa save the day.
Advertising professor Jeff Sheets, who helped mentor the crew, called their side-project ad “unexpected, smart, crafted, artisan. It’s got a lot of charm.”