1 of 1
Scott G Winterton, Deseret News
Triad Center Monday, Aug. 12, 2013.

SALT LAKE CITY — September was a record-smashing month for DeseretNews.com.

DeseretNews.com, with its associated websites and apps, soared past 50 million combined page views last month, setting a new all-time high mark of 54.3 million combined page views, a 52.8 percent year-over-year growth. The old record was 44.3 million combined views, set last November.

The faith- and family-oriented news website also exceeded 10.4 million in overall visits for the first time ever (51.4 percent year-over-year growth) and set a new record high of 4.95 million unique visitors (51.6 percent).

DeseretNews.com general manager Burke Olsen attributed the prosperous month to the website's family-focused brand.

"Our ongoing success reflects the power of our strategy in terms of innovation and in being a voice for faith and family in Utah and, increasingly, nationwide," Olsen said. "We're particularly excited about the traffic growth we're seeing on the website for the Deseret News National Edition. There's high interest in our coverage of issues that affect and appeal to families, and we're just barely getting started."

The Deseret News National Edition is a weekly publication that provides deeper insights on how current events are impacting families in six areas of emphasis: faith, family, care for the poor, excellence in education, culture and financial responsibility, with an eye toward real-world solutions. It has continued to see steady growth since partnering with The Atlantic last February to produce a series of articles looking at the social, cultural and economic factors affecting American fatherhood and family life. The series was highlighted by several national publications, including The New York Times, the Columbia Journalism Review, Buzzfeed.com, NPR and Poynter Institute.

The Deseret News National Edition also produced a successful series in April on the relevance of the 10 Commandments in today's society.

"This has been a phenomenal year of growth in many dimensions," said Paul Edwards, editor of the Deseret News. "The trajectory of our digital reach corresponds with our increasing national influence as our writing on issues that matter most to families gets the attention of media outlets like The Atlantic and NPR."

DeseretNews.com is Utah’s largest newspaper website and has consistently been a top 30 newspaper website nationwide, according to Alexa.com, a Web analytics company that tracks digital audience comparisons.

Email: ttoone@deseretnews.com Twitter: tbtoone