Advertising firm bans employees from wearing pants — in summertime

Published: Wednesday, July 9 2014 3:13 p.m. MDT

Updated: Wednesday, July 9 2014 3:13 p.m. MDT

Walt McRoberts sprays Norm Abegg with silly string during the No Pants kickoff party at Salt Lake City advertising and public relations agency Richter7, Wednesday, July 9, 2014. The agency encourages its employees to wear shorts, skirts, or even kilts instead of pants throughout July and August. Employees caught wearing pants are fined 25 cents, and the proceeds from the fines go to buy all employees ice cream on days when temperatures reach triple digits.

Michelle Tessier, Deseret News

Richter7, a Salt Lake City-based advertising and public relations agency, is continuing its favorite summer trend, No Pants! Starting Thursday through mid-August, all employees caught wearing pants in the “No Pants Zone” will be fined a quarter by the “pants police.” The proceeds from the fines go to buy all employees ice cream on days when temperatures reach triple digits.

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