While speaking with friend and 30-year small-business banking veteran Charles Green (a contributor to the industry newsletter, Coleman Report) about his upcoming book, it became very obvious that bankers and borrowers are in the same boat — the times, they are a change’n, and neither group knows what they don’t know.

What are the bankers missing?

Since 2008, the small-business bankers who survived the meltdown have been faced with increased regulation and an increasing inability to help the small businesses within their communities. Following the financial crisis, access to capital for Main Street basically disappeared. If that capital were water coming out of a tap, the situation didn’t slow the flow to a trickle — it basically got shut off completely.

Things are improving for small-business owners, but many of the banking relationships Main Street relied on for capital have moved upstream to bigger and potentially more profitable fish. A well-established company with five to 10 years of track record and real estate or equipment for collateral is simply considered a better credit risk.

The vacuum in the market created by the large-scale exit of traditional small-business lenders like banks and credit unions created an opportunity for non-bank specialty lenders to gain a foothold and even push bankers aside in favor of the more streamlined loan application process and quicker access to cash offered by these non-bank lenders — even when their offerings are more expensive than a traditional loan.

It’s true that many of the borrowers who find capital with these non-traditional lenders are business owners most banks might not finance anyway. They are either start-ups, have less-than-perfect-credit, or otherwise don’t fit within the risk profile a traditional banker is looking for. Nevertheless, those aren’t the only small-business owners taking advantage of the offers made by these alternatives to the bank. Many of the best, most qualified borrowers are also embracing the quick access to capital offered by these lenders, allowing them to take advantage of market opportunities with access to short-term financing.

Unfortunately, many bankers are unaware this is even happening.

“Outside banking, many companies have reformed their credit criteria and changed their outlook on risk, based on the nature of their lending or theories on funding risks,” said Green. “For example, non-bank working capital lenders long ago stopped obsessing over credit reports and other information for a simple reason — their lending relationships gave them control of borrower cash accounts. Late car payments and medical bills of the business owner were inconsequential as to whether they would be repaid.”

Neither Green nor I suggest a willy-nilly approach to how small-business borrowers go through the application process, but non-bank lenders are looking at what Green calls “seemingly unthinkable borrower attributes and a range of other metrics (or semi-metrics) to define borrower risks, measure repayment capacity, and price funding.”

In other words, those Green describes as “computer geeks” have figured out, in just a few years, how to match the loan performance of more than 100 years of banking experience — and in many cases beat it. In fact, these non-bank lenders Green refers to as “innovative lenders” rather than alternative lenders are looking at small-business owners from a different paradigm. They’re finding many of the borrowers a bank might shy away from are really good borrowers. Looking beyond a credit score, they’ve found dozens of other metrics that are better at predicting whether or not a potential borrower will make regular and timely payments.

This creates a potential crisis for small-business borrowers who would prefer to borrow from a bank they know, the bank where they have deposits. It’s problematic for the bank or banker who continues to lose market share to non-bank lenders (which they might not even recognize) — market share they really can’t afford to lose. What’s more, it’s not like community banks haven’t been dropping like flies all across the country over the last 10-15 years as they get consumed by their bigger brethren, or simply disappear.

On the bright side, the recent partnership announced between BBVA Compass and alternative lender OnDeck, sets a precedence for what the future of small-business banking could look like. BBVA customers will likely benefit from the way OnDeck underwrites small business loans and have access to a broader selection of loan products, and the bank will benefit by keeping customers and leveraging new technology developed outside the bank that will make it more competitive and likely more profitable.

What about small-business borrowers?

Several years ago after starting a new business, I was speaking with one of my friends who happened to be a pretty smart CPA. We talked about a number of financial issues associated with running a small business from a perspective I hadn’t considered. I don’t think I was that different from most Main Street entrepreneurs. They may know their core business like the back of their hand, but they might not have a good understanding about why they need an audited financial statement or what options are available for acquiring capital to grow. What’s more, it was a lot less complicated 20 years ago than it is today.

Like the banker, many small-business owners don’t know what they don’t know about small-business financing. The local bank is likely the first place they think of when they need a loan, but the odds are pretty slim they’ll find one there. Business owners who don’t have a few years under their belt wind up borrowing money from friends and family or use their personal credit cards.

Last fall, Pepperdine University’s Private Capital Access Index revealed that 71 percent of small-business owners it interviewed found success with friends and family while only 27 percent found success at the bank. And 58 percent of those surveyed financed their business with personal credit cards, despite the fact that the first place most of them looked was the bank.

Small-business owners need to be more savvy regarding what it takes to qualify for a business loan, how to protect their personal and business credit score so they can easily access capital when they need it, and what their options are before they need cash and trudge from bank to bank frustrated they can’t get a loan. By that time, it’s too late.

What does knowing this mean for the future?

Unless bankers change they way they look at potential borrowers, “innovative” non-bank lenders will continue to make inroads within the space — along with banks like BBVA Compass who see the writing on the wall — and continue to capture more and more small-business loan customers.

Comment on this story

Business owners who refuse to educate themselves will suffer from an almost “Wild West” environment with new non-bank lenders entering the market every day. They’ll have to become more knowledgeable about the options available to them or suffer the consequences of some potentially expensive mistakes. Evaluating alternative loan products is a challenge because terms, interest rates and other conditions are not standardized and are often hard to understand. There isn’t an annual APR to compare from one lender to another. This becomes problematic because there are good and reputable lenders in the space as well as less than completely reputable lenders.

The real problem is that there are changes happening in the market that neither the bank nor the borrower know about. It’s one thing to know going in that there are some things a business owner or banker might not know, but not knowing what you don’t know can be expensive.

You can pre-order a copy of Green’s book at Amazon. I’ve read a proof of the book and it will give anyone (banker or small-business owner) a great start learning the ins-and-outs of where small-business lending is going and where it might end up.

A Main Street business evangelist and marketing veteran with 25 years in the trenches, Ty Kiisel writes about small-business finance issues for lendio.com and is author of the book, "Getting a Business Loan: Financing Your Main Street Business."