Scott G Winterton, Deseret News
SALT LAKE CITY — KSL TV is the top local TV news program at 5, 6, and 6:30 p.m. and is closing the gap in the ratings battle for 10 p.m., according to the May 2014 Nielsen ratings.
When combined with the reach of ksl.com and KSL Radio, these new ratings continue to make KSL Utah's dominant source for local news.
Tanya Vea, KSL's executive vice president of news, is pleased with KSL's momentum.
"As audience habits are changing, we are adapting with them. KSL is a multi-source news organization. We are grateful that so many viewers are loyal to KSL during key TV news time periods," Vea said. "Whether it's on TV, online, or on radio, Utahns trust that KSL is the place to turn for relevant news and information throughout their day."
KSL TV-Channel 5, the local NBC affiliate, was the top local news program at 5 and 6 p.m. KSL's newscast "Live at 5" reflected a 11 percent increase year-to-year while its 6 p.m. news broadcast showed a 33-percent rating lead over KUTV-Ch. 2.
“Our viewers trust us to be the source of breaking news, weather and stories that are relevant to their daily lives,” said Christopher Moore, KSL's news director.
According to the report, fewer people are watching local television news. Despite a 10 percent decline in overall viewing at 10 p.m., KSL improved from being 8 share points down in May 2013 to being only 5 share points behind KUTV in May 2014.
In other media formats, KSL.com registered more than 61 million news page views and 239 million combined news and classified views during the same period, according to a release.
In the early morning rating battle, KSL News Today was No. 2 in the market at 6 a.m. Additionally, the first hour of the "Today" show gained an 18 percent year-to-year share increase from May 2013.
“As the only locally owned station, our goal is to build up the community, connect with our viewers and celebrate Utah’s families,” Vea said. “We have spent a significant amount of time talking and listening to our viewers — listening to the kind of stories they want. Our team has taken their feedback to heart and made changes to reflect that in our shows.”
Editor's note: The Deseret News and KSL have a common owner and share in some of their newsgathering efforts.
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