Alex Boye's wife shares trials, triumphs of Boye's viral 'Let it Go' cover
As we started bouncing ideas off each other about how to portray Alex's version of "Let it Go" in a music video, I came to realize that right then and there, Alex was creating a magical world of his own, and I simply had to “let him go.”
From inspiration to creation
Alex knew children needed to be in this video, so that very day he called his friend, Masa Fukuda, director of One Voice Children’s Choir — which is based along the Wasatch Front in Utah and is full of child prodigies — and told him his idea for the soon-to-be music video. Masa stayed up all night composing and, by the next day, had produced the song, recorded his choir and successfully interpreted Alex’s vision of an African influence, which he stated was “not his specialty” (Masa is Japanese). Alex was astounded.
When news of the project spread, people just came out of the woodwork, wanting to be involved. From there, the whole thing actually evolved over email. Everyone added their own flare to the video and contributed to the success including the costume stylists, Mandy and Christian McCready with Koko Blush & Co., along with Tara Starling for makeup and Karli Egbert for hairstyling.
In the video’s beginning stages, there were only about 80 choir children performing. With only a few days before the shoot, Masa kept apologizing to Mandy and Christian because more choir kids committed, which meant more costumes needed to be made. In the end, 105 students sang in the choir. Sadly, some had to be turned away.
As for the lead vocals, Alex truly wanted the song to be sung with the heart and soul of a child. He had not seen the movie and, quite frankly, watching a child’s interpretation was what really inspired him. He knew of local 11-year-old singer Lexi Walker and had heard of her success singing the national anthem at a Real Salt Lake soccer game. Alex selected Lexi, also a member of One Voice Children's Choir, to be the soloist.
The location was not hard to choose. Alex knew of the majestic ice castles in Midway, a tiny mountain town near Park City, and contacted owner Ryan Davis, requesting permission to use the frozen tunnels. Ryan graciously agreed, and it seemed like everything just fell into place.
The time for the shoot arrived. Alex flew in from out of town the night before, arriving home at midnight. He got up at 5 a.m. to be in Midway the next morning. The children had to be in Midway by 6 a.m. on a school day, and their poor mothers had to drive them. At the end of the shoot, Alex texted me: “Kids were crying because it was so cold! But they were all good sports. Lexi killed it!”
It was the perfect day for a winter shoot: cold, red noses; beautiful ice castles; and the sounds of a children's choir echoing off the icy walls. Alex had to wear special ice gripping shoes to prevent him from slipping, and, thanks to the costume designers, all the children had warm white robes and boots. The shoot went smoothly and, surprisingly, was wrapped by 2 p.m.
The cost of going viral
From start to finish, Alex’s rendition of Disney’s “Let It Go” was completed in two weeks — and that’s only because Alex was out of town for one of those weeks. Artists move quickly and spontaneously when inspired. The movie went viral in less than that; it reached more than 17 million views in just one week! A month after being put on YouTube, the video had been viewed more than 26 million times. It’s gained attention from "The Queen Latifah Show," "Good Morning America" and "The Ellen Degeneres Show." My personal favorite mention: It’s one of nine answers to the question, “What is your favorite version of 'Let it Go'?” on the trending Buzzfeed quiz titled, “Which 'Frozen' character are you?”
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